Bill Williams - The Economics of Cloud Computing: An Overview For Decision Makers

Bill Williams

Cisco Press
800 East 96th Street
Indianapolis, Indiana 46240 USA

The Economics of Cloud Computing

Bill Williams

Copyright 2012 Cisco Systems, Inc.

Published by:
Cisco Press
800 East 96th Street
Indianapolis, IN 46240 USA

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission from the publisher, except for the inclusion of brief quotations in a review.

Printed in the United States of America

First Printing June 2012

Library of Congress Cataloging-in-Publication Data:

Williams, Bill, 1970
The economics of cloud computing / Bill Williams.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-58714-306-9 (pbk. : alk. paper) ISBN 1-58714-306-2
(pbk. : alk. paper)
1. Cloud computing. 2. Information technologyEconomic
aspects. I. Title.

QA76.585.W55 2012
004.6782dc23

ISBN-13: 978-1-58714-306-9

ISBN-10: 1-58714-306-2

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Paul Boger

Associate Publisher
Dave Dusthimer

Business Operation Manager, Cisco Press
Anand Sundaram

Manager Global Certification
Erik Ullanderson

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Mary Beth Ray

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Sandra Schroeder

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Tonya Simpson

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John Edwards

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Vanessa Evans

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Sandra Schroeder

Composition
Mark Shirar

Indexer
Cheryl Lenser

Proofreader
Sheri Cain

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This book is designed to provide information about the economic impact of cloud computing adoption. Every effort has been made to make this book as complete and as accurate as possible, but no warranty or fitness is implied.

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Bill Williams is a 16-year information technology veteran. Fourteen of those years have been with Cisco Systems, where he has held several leadership positions. Currently, Bill is a regional manager for data center and virtualization technologies, covering the service provider market segment. In 2008, 2010, and 2011, Bill lead the top-producing service provider regions in the United States and Canada. In 2010, Bill won the Manager Excellence award.

Bill attended the University of North Carolina at Chapel Hill and holds masters degrees from Harvard Divinity School and the UNC Kenan-Flagler Business School. Bill also holds U.S. Patent 7260590 for a content delivery application.

The Economics of Cloud Computing is Bills second book for Cisco Press. The Business Case for Storage Networks was published in 2004.

Bill lives with his wife and children in Chapel Hill, North Carolina.

This book is dedicated to Lia, Isabel, Lee, and Catherine. To the Dream Team: Thank you for making it all worthwhile.

First and foremost, Id like to thank my manager and friend, Curt Reid, for his support and guidance throughout this process. Curt, your continued leadership and thoughtful insights will always remain priceless in my book.

To my team, the hardest-working people in show business, thank you for your tireless dedication to the task at hand.

A special thank-you goes to Toby Ford for his commentary and guidance in thinking through the longer-term impact of cloud computing. The world is waiting for your book, Toby.