Mary Godwyn - Minority Women Entrepreneurs: How Outsider Status Can Lead to Better Business Practices
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How does gender and minority status shape entrepreneurial decision-making? This question seems long overdue since minority women in the US start new businesses at four times the rate of non-minority men and women.
This book is about minority women entrepreneurs in the United States. Though these women are thriving as business owners, their stories are very seldom told, and few think of minority women as successful entrepreneurs. Therefore, the first purpose of the book is to give voice and visibility to US minority women business owners.
The second purpose is to explain what makes these women different from the standard white male business owners most people are familiar with. Through in-depth interviews and first-hand accounts from minority women entrepreneurs, the authors found that, in innovative and exciting ways, minority women use their outsider status to develop socially conscious business practices that support the communities with which they identify. They reject the idea that business values are separate from personal values and instead balance profits with social good and environmental sustainability. This pattern is repeated in statistical evidence from around the globe that women contribute a much higher percentage of their earnings to social good than do men, but until now there was no clear explanation of why. Using sociological and psychological theories, the authors explain why women, especially minority women, have a tendency to create socially responsible businesses. The innovations provided by the women in this study suggest fresh solutions to economic inequality and humanistic alternatives to exploitative business policies. This is a radically new, socially integrated model that can be used by businesses everywhere.
This book is intended for undergraduate and graduate students of business, sociology, race and gender studies as well as practitioners of entrepreneurship, aspiring entrepreneurs, and all those looking for new examples of holistic, sustainable and socially responsible business practices.
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First published 2011 by Greenleaf Publishing Limited
Published 2017 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright 2011 Taylor & Francis
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
Library of Congress Cataloging-in-Publication Data
Godwyn, Mary, author.
Minority women entrepreneurs : how outsider status can lead to better business practices /
Mary Godwyn and Donna Stoddard.
pages cm
Published simultaneously in the United Kingdom by Greenleaf Publishing.
Includes bibliographical references and index.
ISBN 978-0-8047-7477-2 (cloth : alk. paper) -- ISBN 978-0-8047-7478-9 (pbk. : alk. paper)
1. Minority businesswomen--United States I. Stoddard, Donna, author. II. Title.
HD2358.5.U6G63 2011
658.421082--dc22
2010048498
British Library Cataloguing in Publication Data:
A catalogue record for this book is available from the British Library.
ISBN-13:978-1-906093-48-8(pbk)
ISBN-13:978-1-906093-49-5(hbk)
Cover by LaliAbril.com
The 12 entrepreneurs in this study are:
- Margaret Henningsen and Legacy Bank. This bank specializes in mortgages and business loans, with a mission to serve the under-served minority population of Milwaukee. Henningsen identifies as African American.
- Judi Henderson-Townsend and Mannequin Madness. Located in Oakland, California, this Mannequin liquidator offers, sells, rents, and recycles mannequins featuring diverse gender, race, and age representations. Henderson-Townsend identifies as African American.
- Pauline Lewis and oovoo design. An international company designing and manufacturing hand-embroidered bags, purses, and wallets located in Virginia and Vietnam. Lewis identifies as Asian American.
- Barbara Manzi and Manzi Metals. Located in Tampa, Florida, Manzi Metals is a multi-metal distribution company. Manzi identifies as Black Portuguese.
- Angela Patterson, Gretchen Cook-Anderson, and Saphia Water. Located in Silver Spring, Maryland, Patterson and Cook-Anderson manufacture vitamin-fortified water for pregnant and nursing mothers. Patterson and Cook-Anderson both identify as African American.
- Najma Jamaludeen, Maryam Jamaludeen, and Basketmate and Temsah Shea Butter. Najma Jamaludeen invented an expandable laundry basket, and both Najma and Maryam created, manufacture, and distribute Temsah Shea Butter. They are located in Detroit, Michigan. Najma and Maryam identify as African American Muslims.
- Nancy Stevens and NancySpeaks.com . Nancy is an inspirational speaker and life coach, as well as a Paralympian. She has also run camps for disabled women who seek to expand their physical abilities. Located in Bend, Oregon, Stevens has been blind since birth.
- Kathy Deserly, Child Advocate for Native American Children. A consultant based in Great Falls, Montana, Deserly travels around the U.S. working as a liaison between tribes and government offices. She identifies as Hispanic, with Guatemalan and Choctaw Indian roots.
- Kim Edwards and Pampered Paws. Located in Havre, Montana, Edwards runs a dog-grooming business. She identifies as Eskimo/Native Alaskan.
- Rita Chang and Classroom Encounters. A teacher and inventor of innovative pedagogy, Chang produces and markets educational DVDs for high-school science classes. Located in Wellesley, MA, Chang identifies as Asian American.
- Please note whether the theme was mentioned; if mentioned, the number of times and the intensity of the theme for the entrepreneur (how much does she seem to care about it?)
- Please write down specific phrases (quotations from the interviewee) to justify your response
- Please ensure you write down and detail any other themes the interviewee mentions that do not appear here
- Thank you very much for being part of this research!
- 1. Turned to entrepreneurship because of low-paying dead-end jobs or glass ceiling? (Johnson 2004: 154).
- Mentioned? ___Y / ___N
- If Y, approximate number of times?
- ____ Occasionally (once or twice)
- ____ Moderately (three to five times)
- ____ Frequently (more than five)
- Intensity (level entrepreneur cares about issue)
- ____ Not very important
- ____ Moderately important
- ____ Very important
- How do you know? (please provide specific quotations from entrepreneur)
- 2. Lack of respect in workplace?
- Mentioned? ___Y / ___N
- If Y, approximate number of times?
- ____ Occasionally (once or twice)
- ____ Moderately (three to five times)
- ____ Frequently (more than five)
- Intensity (level entrepreneur cares about issue)
- ____ Not very important
- ____ Moderately important
- ____ Very important
- How do you know? (please provide specific quotations from entrepreneur)
- 3. Lack of role models or affinity group in workplace (feeling of being an outsider)?
- Mentioned? ___Y / ___N
- If Y, approximate number of times?
- ____ Occasionally (once or twice)
- ____ Moderately (three to five times)
- ____ Frequently (more than five)
- Intensity (level entrepreneur cares about issue)
- ____ Not very important
- ____ Moderately important
- ____ Very important
- How do you know? (please provide specific quotations from entrepreneur)
- 4. As an attempt to balance work and family? (Brush 1997:11)
- Mentioned? ___Y / ___N
- If Y, approximate number of times?
- ____ Occasionally (once or twice)
- ____ Moderately (three to five times)
- ____ Frequently (more than five)
- Intensity (level entrepreneur cares about issue)
- ____ Not very important
- ____ Moderately important
- ____ Very important
- How do you know? (please provide specific quotations from entrepreneur)
- 5. Emphasis on employee development? (Brush 1997: 18)
- Mentioned? ___Y / ___N
- If Y, approximate number of times?
- ____ Occasionally (once or twice)
- ____ Moderately (three to five times)
- ____ Frequently (more than five)
- Intensity (level entrepreneur cares about issue)
- ____ Not very important
- ____ Moderately important
- ____ Very important
- How do you know? (please provide specific quotations from entrepreneur)
- 6. Personal vision of what workplace should be like (also extends to product service, customer relations) (Johnson 2004: 155).
- Mentioned? ___Y / ___N
- If Y, approximate number of times?
- ____ Occasionally (once or twice)
- ____ Moderately (three to five times)
- ____ Frequently (more than five)
- Intensity (level entrepreneur cares about issue)
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