Acknowledgments
W riting the acknowledgments is my favorite part of the book-making process for two reasons: first, its the last thing I do and means that I can sit back and light up that Romeo y Julieta Churchill Ive been saving. But the second reason is far more enlightening. Its where I get to take stock of everyone who helped make this book what it is. If you enjoyed Million Dollar Mistakes then take a minute to learn who is responsible.
First and foremost, those whose names are listed in the Who We Are Hearing From appendix should be acknowledged and acknowledged over and over. These are great people who really care about the business and the future. They gave their stories and their names to add credibility to this project. I am very grateful to each.
The same thanks go to the many who gave comments to this book only if I agreed to keep their names out of it. I would like to thank them, even though I cannot acknowledge them publicly. You know who you are.
Those who work to educate tomorrows music business deserve our deepest gratitude: Jim Porgris, Keith Hatschek, Catharine Moore, Jeff Weber, and Phil Burks. Then there are a few lawyers I really like who have acted on an advisory capacity to me over the years: Neville Johnson, Philip Lyons, Cheryl Hodgson, Ken Abdo, Leon Bass, Matt Greenberg, the Wolfeman, Darryl Cohen, Andy Tavel, and Don Passman. Also Id like to thank Irving Azoff for returning my emails so promptlyon Grammy night.
Some cool new friends, Norman Chesky, John Lanac, Samm Brown, John Braheny, Don Sundstrom, Monica Wild, and Griff Morris at NARAS, all of whom lent some form of help, tangible or otherwise. Also, two old friends, Jay Frank at Yahoo! and Pat Cameron, whose value to me cannot be easily quantified. Your contributions to music and the business are inspirational.
Tradition has it that youre supposed to thank your agent in this section, but I have none. However, I would like to thank all the literary agents who have rejected my work or jerked me around. You saved me 15 percent.
The entire crew at Backbeat Books all deserve mention: my editor, Richard Johnston, headhoncho Matt Kelsey, production editor Amy Miller, and those who work the sales end, Nina Lesowitz and Kevin Becketti. Weve been through much together these years and have survived to both complain about the experience and enjoy the results.
Finally, my family, for putting up with mood swings that are common during deadline. Everything I do, I do for them. And my personal assistant, Lisa, who is efficient, sage, and a great asset to my organization.
Thank you all for making this project and my life a better place to spend my time.
Moses Avalon
About the Author
Who Is Moses Avalon and What Is the Moses Avalon Company?
Mr. Avalon began his career as a New York record producer and recording engineer. His combined work of producing and engineering with Grammy award-winning recording artists has earned him several RIAA Gold & Platinum record awards. His soundtrack compositions have been used in films that went on to win outstanding achievement awards at Cannes, The New York Expo, and WorldFest. Today he is an artists rights activist, author, educator, and consultant. Mr. Avalon has also acted in an advisory capacity to the Senate Judiciary Committee in Sacramento, the Department of Justice, and two State Attorney Generals offices, in their campaign to help legitimize areas of the music business. His syndicated newsletter, Moses Supposes, which features satirical editorials on the inner workings of the music business, reaches thousands of subscribers each month. He is an active lecturer around the world and CEO of The Moses Avalon Company, a music business consulting firm and artists rights advocacy organization. Through the Company Mr. Avalon and a team of advisors help and educate emerging artists about progressing their career and safeguarding their rights. The Moses Avalon Company also handles established artists for such things as expert witness testimony, contract analysis, and dispute resolution. His advocacy efforts can be reviewed at www.MosesAvalon.com.
Take the Confessions of a Record Producer Workshop
Now you can learn how the record business really works from one of the countrys leading experts at the Confessions of a Record Producer Workshop. This acclaimed two-day workshop, attended by top industry pros, reveals tricks of the trade to help songwriters and artists protect their money and their rights. Learn what the most successful artists, managers, producers, and lawyers already know:
- How to get a six-figure advance.
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- The latest issues regarding artists rights, the internet, and domain names.
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Hosted live by Moses Avalon, author of Million Dollar Mistakes: Steering Your Music Career Clear of Lies, Cons, Catastrophes, and Landmines.
I was never quite able to decode the terms and cash flow of a record deal till I did the Confessions Workshop. Geza X, Producer, Meredith Brooks, Dead Kennedys, Los Angeles
Not one single music business workshop in the last ten years comes at a close second. Its worth ten times what you pay and it wont last forever. Dave Paton, Booking Agent: Van Halen, Tom Petty, Twisted Sister
The Confessions Workshop is an extremely valuable tool for the new artist who needs to be realistic about their first recording contract. Philip K. Lyon, Attorney, Nashville, TN, whose firm represents Kenny Rogers and David Allan Coe
Dont sound like this in 10 years:
Recording companies really, really do conspire against the artists.
Michael Jackson
Our record company, after selling 70 million [of our] records, still tells us we are unrecouped. Kevin Richardson, Backstreet Boys
For information and calendar go to: www.MosesAvalon.com
Who We Are Hearing From
I n 50 years, most of the people interviewed in this book will probably be unavailable for comment. But through this book their wisdom and experience will always be accessible.
More than 50 people were interviewed for this project. But only half of them, in the end, wanted to have their names on the comments they contributed. (See the preface, Skating on a Frozen Lake of Lies, for how this process worked.) As a result many of the comments in the book are amalgamated from several quotes or simply attributed to an anonymous source. Below is a complete list of all those who speak on the record (and their credentials).
These people each deserve your thanks and appreciation for their candor and fortitude. If you ever have the chance, please give it to them. Organized first by category and then alphabetically, they are:
Producers, Managers, Engineers, and Others on the Creative Side of the Business
Andr Fischer
Andy Wickett
Francis Buckley
Geza X
Jack Endino
Jeff Weber
Joey Akles
John (Jay Jay) French
John Luongo
Matt Forger
Mervyn Warren
Michael C. Ross
Paul Cooke
Steve Addabbo
Attorneys, Executives (Present and Former), Educators and Others on the Business Side
Andrea Brauer
Barbara Graham
Ben McLane
Bobby Borg
Doug Breitbart
Gary Cable
Jay Frank
Jerry Blair
Jim Barber
John Brodey
Leslie Zigel
Mark Avsec
Michael Ostroff