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Simon P. Sigué - Contemporary Issues and Prospects in Business Development in Africa

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Contemporary Issues and Prospects in Business Development in Africa
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Simon P Sigu
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Taylor & Francis
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2021
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Contemporary Issues and Prospects in Business Development in Africa

Celebrating the 20th anniversary of the Journal of African Business, this book delves into contemporary issues in business and business knowledge development in Africa.

This collection of eight chaptersby fourteen distinguished scholars based in Africa, Europe, and North Americacovers anticorruption strategies; domestic credit and export diversification; the challenges of doing business in African countries; the emergence of African endogenous businesses; board gender diversity; governance and performance of strategic alliances; customer-centric marketing in Africa; and the intellectual development of the Journal of African Business as the premier research outlet for African business since its inception in 2000. Each chapter offers a cogently differentiated perspective about business growth or business knowledge development in Africa.

Made up of contributions which are vividly and ingeniously written to be accessible to decision-makers and other non-experts, this book will be of interest to all those researching the development of business in Africa. This book was originally published as a special issue of the Journal of African Business.

Simon P. Sigu is a Professor of Marketing at Athabasca University, Canada, and the President of the Academy of African Business and Development. Under his editorship, the Journal of African Business was included in the Web of Science Emerging Sources Citation Index (ESCI), the ABS, and the ABDC lists of accredited journals.

First published 2020

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

and by Routledge

52 Vanderbilt Avenue, New York, NY 10017

Routledge is an imprint of the Taylor & Francis Group, an informa business

Foreword, Introduction, 2020 Taylor & Francis

2019 Paul T. M. Ingenbleek. Originally published as Open Access.

With the exception of , please see the chapters Open Access footnote.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN13: 978-0-367-35529-6

Typeset in Minion Pro

by Newgen Publishing UK

Publishers Note

The publisher accepts responsibility for any inconsistencies that may have arisen during the conversion of this book from journal articles to book chapters, namely the inclusion of journal terminology.

Disclaimer

Every effort has been made to contact copyright holders for their permission to reprint material in this book. The publishers would be grateful to hear from any copyright holder who is not here acknowledged and will undertake to rectify any errors or omissions in future editions of this book.

The chapters in this book were originally published in the Journal of African Business, volume 20, issue 2 (May 2019). When citing this material, please use the original page numbering for each article, as follows:

Foreword

To Our Loyal Patrons
Sam Okoroafo
Journal of African Business, volume 20, issue 2 (May 2019) pp. 153154

Introduction

In Celebration of the 20th Anniversary of Journal of African Business
Simon P. Sigu
Journal of African Business, volume 20, issue 2 (May 2019) pp. 155159

Chapter 1

Domestic Credit and Export Diversification: Africa from a Global Perspective
Augustin Kwasi Fosu and Abdul Fatawu Abass
Journal of African Business, volume 20, issue 2 (May 2019) pp. 160179

Chapter 2

Anticorruption Strategies in Sub-Saharan Africa: Lessons from Experience and Ingredients of a Successful Strategy
Jacob W. Musila
Journal of African Business, volume 20, issue 2 (May 2019) pp. 180194

Chapter 3

The Endogenous African Business: Why and How It Is Different, Why It Is Emerging Now, and Why It Matters
Paul T.M. Ingenbleek
Journal of African Business, volume 20, issue 2 (May 2019) pp. 195205

Chapter 4

The Transitioning of Marketing Practices from Segment to Customer-Centric Marketing in the African Business Context: Toward a Theoretical Research Framework
Kofi Q. Dadzie, Charlene A. Dadzie and Evelyn M. Winston
Journal of African Business, volume 20, issue 2 (May 2019) pp. 206223

Chapter 5

Board Gender Diversity: Challenges and Implications for Corporations in the East African Community
Neema Mori and Evelyn Richard
Journal of African Business, volume 20, issue 2 (May 2019) pp. 224241

Chapter 6

Governance and Performance of Strategic Alliances in Africa: The Role of Institutions
Raphal Nkakleu and Altante Dsire Biboum
Journal of African Business, volume 20, issue 2 (May 2019) pp. 242258

Chapter 7

Challenges of Doing Business in Africa: A Systematic Review
Simplice A. Asongu and Nicholas M. Odhiambo
Journal of African Business, volume 20, issue 2 (May 2019) pp. 259268

Chapter 8

Twenty Years of the Journal of African Business: A Bibliometric Analysis
Jean Kabongo
Journal of African Business, volume 20, issue 2 (May 2019) pp. 269282

For any permission-related enquiries please visit:
www.tandfonline.com/page/help/permissions

Abdul Fatawu Abass is a Research Officer at the Institute of Statistical, Social and Economic Research (ISSER) at the University of Ghana.

Simplice A. Asongu is Lead Economist and Director of the Research Department of the African Governance and Development Institute, Cameroon, and a Senior Research Consultant in the Department of Economics at the University of South Africa.

Altante Dsire Biboum is a Professor in the Marketing Management Department in the Faculty of Economics and Management at Douala University, Cameroon.

Charlene A. Dadzie is an Assistant Professor of Marketing and Quantitative Methods at the Mitchell College of Business at the University of South Alabama, USA.

Kofi Q. Dadzie is an Associate Professor at the J. Mack Robinson College of Business at Georgia State University, USA.

Augustin Kwasi Fosu is a Professor at the Institute of Statistical, Social and Economic Research (ISSER) at the University of Ghana. He is also an Extraordinary Professor in the Faculty of Economic and Management Sciences (FEMS) at the University of Pretoria, South Africa, and a Research Associate at the Centre for the Study of African Economies (CSAE) at the University of Oxford, UK.

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