Lublin Nancy - The XYZ Factor The DoSomething.org Guide to Creating a Culture of Impact
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to Creating a Culture of Impact
CHLOE LEE, COLLEEN WORMSLEY, FARAH SHEIKH,
HILARY GRIDLEY, JEFF BLADT, JOSH CUSANO,
JULIE LORCH, LIZ EDDY, MUNEER PANJWANI,
NAMITA MODY, SARAH PIPER-GOLDBERG
Dallas, Texas
Copyright 2015 by Nancy Lublin and Alyssa Ruderman
All rights reserved. No part of this book may be used or reproduced in any manner
whatsoever without written permission except in the case of brief quotations
embodied in critical articles or reviews.
BenBella Books, Inc.
10300 N. Central Expressway
Suite #530
Dallas, TX 75231
www.benbellabooks.com
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First e-book edition: February 2015
Library of Congress Cataloging-in-Publication Data:
The XYZ factor : the DoSomething.org guide to creating a culture of impact / DoSomething.org, Nancy Lublin, Alyssa Ruderman.
pages cm
Includes index.
ISBN 978-1-941631-63-8 (trade cloth)
1. Social responsibility of business. 2. Corporate culture. 3. Social change. 4. Social movements. I. Lubin, Nancy, 1971II. Ruderman, Alyssa, 1988 III. DoSomething.org.
HD58.7.X99 2015
658.4'08dc23
2014042907
Proofreading by Greg Teague, Jessika Rieck, and Clarissa Phillips
Text design by Kit Sweeney
Text composition by PerfecType, Nashville, TN
Cover design by Keri Goff
Jacket design by Sarah Dombrowsky
Printed by Lake Book Manufacturing
Distributed by Perseus Distribution
www.perseusdistribution.com
To place orders through Perseus Distribution:
Tel: (800) 343-4499
Fax: (800) 351-5073
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Significant discounts for bulk sales are available. Please contact Glenn Yeffeth at or (214) 750-3628.
To our friends and families whod better buy lots of copies.
There are a lot of people who fuel the work that we do day to day and the work weve done for this book, so here we go wed like to thank:
- Our board of directors: Larry Berg, Steve Buffone, Matt Diamond, John Faucher, Icema Gibbs, Reid Hoffman, Kim Kadlec, Raj Kapoor, Todor Tashev, and Darryl Wash
- Marlon, who keeps our office clean
- Varsanos, for keeping our stomachs full of chocolate-covered everything
- Whoever was responsible for Google Docs
- Toto for writing Africa
- Every other company for which any of us has worked. Some of them have taught us what not to do and some have helped us create this amazing culture.
- Former staff and interns, most noticeably George Weiner and Melanie Stevenson, who helped create this culture
- Crystal Ruth Bell, for sharing her gift of color with us. Well continue to adventure, swipe right, and fight for the user in your name.
THE DOSOMETHING.ORG
GUIDE TO CREATING
A CULTURE OF IMPACT
You might have picked up this book because you wondered, What exactly is the XYZ factor? XYZ isnt a place or a company or an age. Its a mind-seta new kind of culture where innovation, accessibility, and transparency are the norm. Its an environment created by behaviors and values, not a policy manual approved by external lawyers or board members. It indicates the successful coming together of three generations to produce boldly and efficiently.
Being a Millennial is limited to when you were born. Being XYZ is not. The XYZ Factor means adopting the principles of the Millennial generation to foster intergenerational productivity in a new kind of office culture. It means learning from how Gen Y operates and implementing those practices widely. There are plenty of Millennials who arent XYZ and plenty of Gen Xers who are. Michael Bloomberg is XYZ, Seth Godin is XYZ, Michelle Obama is XYZ, this new Pope? We think he is pretty freakin XYZ. Were writing this book because we think its possible for anyone to be XYZ. Its a philosophy, not an age.
It could be at play in any company. Your company could be an XYZ company. Ours certainly didnt start out this way. We made it this way. We are an XYZ company because our organizational values reflect the generational makeup of our staff, our surroundings, and our target market.
This book is not a manifesto. This is a business book. An introduction to a new kind of office culture created by the arrival of the Millennial generation (our generation) to the workforce.
We are not interested in pitting our generation against yours. In fact, we get along with our parents so well that we want to live with them forever!
Think of this book as an instruction manual. We are quirky, complicated things. Proper care is required. Just like all our Ikea furniture, special little tools and tips are helpful in our assembly.
- Chapter topics. We have written this book in the most simple, neat, easy-to-use format. Each chapter covers a different workplace topic, and the XYZ way to approach it.
- Practical advice. In random spots, we have included Tweetable Takeaways. These are little nuggets of brilliance in less than 140 characters. (FYI: that is the length of a tweet and our attention span.) These points serve as a basic checklist of things you should do (or not do) to maximize harmony and productivity in your workplace.
All the authors (and editors) of The XYZ Factor work together at DoSomething.org, the largest membership organization in the world for young people and social change. We work with millions of young people every day, helping them to do more volunteerism and community improvement projects. There are over 200 live campaigns at DoSomething .org from PB Jam Slam where teens donate jars of peanut butter to food pantries, to Comeback Clothes where members recycle stained and torn clothing to keep them out of landfills. These are big campaigns. In 2014, we collected over 100,000 jars of peanut butter and 421,000 pounds of clothing (!). Those are big numbers. These campaigns have a big impact on important causes. Big campaign numbers and a large membership also mean that we have tons of data and anecdotes at our fingertips, providing the inspiration for much of the basis of this book.
Our team at DoSomething.org is about 80 people (60 full-time and another 20 part-time). Of those 80 people, 13 of them are over age 30. Thats right; we work in an office of twentysomethings all day long and many nights. We have practiced what we preach in these pages. And now we are preaching what we practice.
If you are going to manage us, partner with us, or work with us in any capacity, the first thing you need to do is get us. Notice we didnt say you need to agree with us or even like us. But it is absolutely a good idea to understand what makes us tick.
We are sharers. The following seven secrets are designed to give you that baseline understanding of what drives XYZ values.
You grew up with Skippy and Jif. The only big decision in those early peanut butter days was the shape of your sandwich. Did you eat it in halves? Triangles? Squares? Did you insist on the crust being removed? These were big decisions declared by empowered five-year-olds. You got to express a bit of a personal stamp on your sandwich, thanks to your mom and a knife.
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