Jim Green - Starting Your Own Business

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Page 1 Starting Your Own Business

Page 2 A selection of other titles in this series Becoming a Consultant Managing Budgets and Cash Flows Buying & Running a Small Hotel Managing Credit Collecting a Debt Managing Your Business Accounts Conducting Effective Negotiations Managing Your Time Coping with Self Assessment Managing Yourself Dealing with Your Bank Mastering Book-keeping Doing Business on the Internet Preparing a Business Plan How to be a Freelance Sales Agent Setting up a Limited Company How to Buy and Run a Shop Starting a Business from Home How to Do Your Own Advertising Starting to Manage How to Do Your Own PR Successful Mail Order Marketing How to Work from Home Surviving Redundancy Making Decisions Taking on Staff Making Direct Mail Work Writing a Press Release Making Winning Presentations Writing Business Letters Other titles in preparation The How To series now contains more than 200 titles in the following categories: Business & Management Personal Finance Computer Basics Self-Development General Reference Small Business Jobs & Careers Student Handbooks Living & Working Abroad Successful Writing Please send for a free copy of the latest catalogue for full details (see back cover for address)

Page 3 Starting Your Own Business How to Plan and Build a Successful Enterprise Jim Green 2nd edition How To Books

Page 4 Author's acknowledgement With special thanks to Helen Halligan for her proofchecking skills. Cartoons by Mike Flanagan British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library. Copyright 1998 Jim Green. Published by How To Books Ltd, 3 Newtec Place, Magdalen Road, Oxford OX4 1RE, United Kingdom. Tel: (01865) 793806. Fax: (01865) 248780. email: info@howtobooks.co.uk www.howtobooks.co.uk First edition 1995 Second edition 1998 Third impression 1999 All rights reserved. No part of this work may be reproduced or stored in an information retrieval system (other than for the purposes of review) without the express permission of the Publisher in writing. Note: The material contained in this book is set out in good faith for general guidance and no liability can be accepted for loss or expense incurred as a result of relying in particular circumstances on statements made in the book. Technical and legal matters are complex and liable to change, and readers should check the current position with the relevant authorities before making personal arrangements. Cover design Shireen Nathoo Design Cover image PhotoDisc Produced for How To Books by Deer Park Productions. Typeset by PDQ Typesetting, Stoke-on-Trent, Staffs. Printed and bound by The Cromwell Press Ltd, Trowbridge, Wiltshire.

Page 5 Contents List of Illustrations 8 Preface 9 1 Getting Started 11 What's Holding You Back? 11 Learning to Handle Success 13 Overcoming the Mental Blocks 14 Fighting Back 15 Checking Your Readiness 20 Case Studies 20

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