Ann Graham Ehringer - Make Up Your Mind: Entrepreneurs Talk About Decision Making
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Make Up Your Mind: Entrepreneurs Talk About Decision Making
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A practical approach to the decision-making process, offering realistic tools to improve skills.
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Make Up Your Mind : Entrepreneurs Talk About Decision-making
author
:
Ehringer, Ann Graham.
publisher
:
Silver Lake Publishing
isbn10 | asin
:
1563431017
print isbn13
:
9781563431012
ebook isbn13
:
9780585044200
language
:
English
subject
Decision making--United States, Businesspeople--United States, Entrepreneurship--United States, Success in business--United States.
publication date
:
1995
lcc
:
HD30.23.E47 1995eb
ddc
:
658.421
subject
:
Decision making--United States, Businesspeople--United States, Entrepreneurship--United States, Success in business--United States.
Make Up Your Mind
Entrepreneurs Talk About Decision Making
By Ann Graham Ehringer
Merritt Publishing A Division of the Merritt Company Santa Monica, California
Make Up Your Mind
First Edition, 1995 Copyright 1995 by Merritt Publishing, a division of the Merritt Company
Merritt Publishing 1661 Ninth Street Santa Monica, California 90406
For a list of other publications or for more information, please call (800) 638-7597. In Alaska and Hawaii, please call (310) 450-7234.
All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transcribed in any form or by any means (electronic, mechanical, photocopy, recording or otherwise) without the prior written permission of the copyright owner.
Library of Congress Catalogue Number 95-073597
Ehringer, Ann Graham Make Up Your Mind Entrepreneurs talk about decision-making. Includes index. Pages: 374
ISBN: 1-56343-101-7 Printed in the United States of America.
for ALEX WADE and LOGAN GRACE
Contents
Acknowledgments
i-ii
Introduction
1
1. Over My Head Every Three Years
5
2. Metaphors & Maps
21
3. Learning to Play the Game
39
4. Patterns of Decision-Making
51
5. A Measure of Independence
81
6. Decision Tools
101
7. 100 Percent of Our Net Worth
139
8. The Influence of Others
155
9. Wedded to the Long View
185
10. The Influence of Events
199
11. Hitting the Home Run
231
12. Purpose...and Personal Principles
251
13. So You Need Guiding Principles
289
14. Make Up Your Mind
305
Appendices: What an Entrepreneur is
321
Models of Decision-Making
335
Strategy as Pattern
347
End Notes
353
Index
359
Page i
Acknowledgments
This book describes the common themes and recurring patterns in what sixty entrepreneurs said about their strategic decision-making. It is highly collaborative, a synthesis between the entrepreneurs and me, created in a series of personal interviews about their business careers. I am greatly privileged to have shared their thoughts and reflections. Its original and lengthier version served as my Ph.D. dissertation (and even that barely plumbed the marvelous data from those interviews). In the five years that have passed since my interviews with these entrepreneurs, their words and stories have lost none of their freshness or power; it is a joy for me to re-read them. My thanks and abiding respect to all and each of them, again, for participating in this project with me. And my thanks again to the intellectual mentors who were so important in that earlier process, and whose work remains the standard to which I aspire.
Among the CEOs with whom I am privileged to talk frequently, those whose continuing interest and conversations have been especially helpful include Jan King and the other former and current members of TEC 81 and TEC 56. It is a privilege to think aloud with each of them, as well, and I am grateful for the strength of our ties.
To Lakin Graham Crane, Wade Graham and Albert Ehringermy daughter, son and husbandmy most grateful and loving thanks for their unfailing interest and encouragement to take the next step with these marvelous stories. That earlier version elicited many calls that they became a book. Wade's intellectual
Page ii
counsel and editorial expertise were very important influences in the earlier version; his vision of that as this book was pivotal.
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