All arrogance will reap a harvest rich in tears. God calls men to a heavy reckoning for overweening pride.
5 Joseph P. Kennedy with his sisters, Loretta and Margaret, 1895. (Courtesy the JFK Library Foundation)
6 Up front and in the middle, president of his graduating class of Boston Latin, 1908. (JFK Library)
9 Rose (third from left) and Joe (second from right), Maine, 1907. (JFK Library)
14 America's youngest bank president, 1914. (Courtesy the author)
15 Rose in her wedding dress, 1914. (JFK Library)
17 On the porch with Joe Junior, 1916. (JFK Library Foundation)
18 Young Guy Currier. (Courtesy Anne Anable)
28 Joe and Eddie Moore at White Sulphur Springs, West Virginia, 1921. (JFK Library)
29 Betty Compson. (AMPAS)
48 Irving Thalberg, Louis B. Mayer, and Will Hays, 1925. (MOMA)
52 Frances Marion. (Courtesy the author)
56 Mary and P. J. Kennedy flanked by their daughters, Margaret and Loretta. (JFK Library Foundation)
58 Joe Schnitzer. (AMPAS)
70 E. B. Derr. (Bison Archives)
72 Charlie Sullivan. (Bison Archives)
77 FBO's main office. (Bison Archives)
78 Kennedy at his first FBO sales convention dinner, 1926. (Bison Archives)
79 Fred Thomson and Silver King. (Courtesy the author)
81 Fred Thomson with crew. (Courtesy the author)
83 Edwin King, Kennedy's first FBO production chief. (Bison Archives)
86 In spite of his vow to produce only family fare, many titles, such as Rose of the Tenements, promised a sexier aura. (Courtesy the author)
90 Fred Thomson. (Courtesy the author)
91 Kennedy and Thomson seal the deal. (Courtesy the author)
96 With Adolph Zukor at Harvard, 1927. (Courtesy the author)
98 William LeBaron. (AMPAS)
101 Aerial view of the Thomson estate. (Courtesy Edgar Wyatt)
102 With Fred Thomson and Frances Marion at their home. (JFK Library)
110 Gloria Swanson. (Courtesy the author)
117 Gloria Swanson as Sadie Thompson. (Courtesy Photofest)
124 Joe Schenck, Norma Talmadge, and Rudy Valentino, 1926. (MOMA)
126 The Kennedy family Christmas card, 1927. (JFK Library)
137 Joe Schnitzer (center), Bill LeBaron, and E. B. Derr celebrating Kennedy's Jubilee of two years heading FBO. (Bison Archives)
140 David Sarnoff (AMPAS)
150 Downtown Culver City, 1928. (Courtesy the author)
152 Cecil B. De Mille with his screenwriter Jeanie Macpherson. (Courtesy the author)
153 El Mirador, Palm Springs, 1928. (Courtesy Margery Baragona)
159 Gloria Swanson's Beverly Hills estate. (Courtesy the author)
160 Joe talks straight to theater owners. (Courtesy Marvin Paige)
161 Erich von Stroheim. (AMPAS) 170 Edward Albee. (Bison Archives)
177 Welcoming Tom Mix to FBO, 1928. (JFK Library)
181 Benjamin Glazer. (Bison Archives)
182 Paul Bern. (AMPAS)
188 With Jesse Lasky of Paramount, 1927. (Bison Archives)
192 Cecil B. De Mille directing The Godless Girl. (AMPAS)
195 His first big spread in Photoplay as a Famous Film Magnate, 1927. (Courtesy Kevin Brownlow)
199 First National Administration Building. (Bison Archives)
205 Spyros Skouras. (Bison Archives)
206 Barney Balaban. (AMPAS)
210 Aerial view of First National. (Bison Archives)
212 Kennedy and the Marquis de la Falaise, September 1928. (Harry Ransom Humanities Research Center, University of Texas, Austin)
217 Gloria Swanson on the cover of Photoplay, September 1928. (Courtesy the author)
227 Gloria Swanson's character in Queen Kelly meets her Prince for the first time. (AMPAS)
232 Gloria with her husband, the Marquis de la Falaise, on the set of Queen Kelly. (Courtesy the author)
234 Fred Thomson and his sons, Richard and Fred Junior. (Courtesy Carson Thomson)
246 Tully Marshall in Queen Kelly. (Courtesy Photofest)
249 Seena Owen as the Queen whipping Swanson in Queen Kelly. (Courtesy the author)
259 Gloria was back in satin and lace for The Trespasser. (George Eastman House)
262 Eddie Goulding directing Swanson in The Trespasser. (JFK Library)
266 Constance Bennett. (AMPAS)
269 The portrait Joe had painted for over Gloria's mantel, 1929. (Harry Ransom Humanities Research Center, University of Texas, Austin)
282 The Trespasser broke box-office records in November 1929. (Courtesy the author)
296 Alexander Pantages. (Bison Archives)
297 Eunice Pringle, age seventeen. (Courtesy Marcie Worthington)
297 Eunice Pringle, age eighty. (Courtesy Marcie Worthington)
304 Guy Currier months before his death. (Courtesy Anne Anable)
320 Kennedy even put his name on the music that accompanied his films. (Courtesy the author)
323 RKO-Path Studios. (Bison Archives)
333 Cover of Time, September 1935.
345 Marion Davies and William Randolph Hearst, mid-1930 s. (Bison Archives)
347 Surrounded by reporters at the Maritime Commission. (Courtesy the author)
351 The new ambassador arrives at the White House. (Courtesy the author)
352 Rose and five of the children preparing to leave for London, 1938. (Courtesy the author)
354 Joe and Rose Kennedy with King George and Queen Elizabeth, 1938. (Courtesy the author)
356 Clare Boothe Luce. (Courtesy Photofest)
358 Joe with Joe Junior and Jack. (Courtesy the author)
360 Marlene Dietrich. (Courtesy AMPAS)
361 With Bobby, Teddy, and Jean at the Htel du Cap. (Courtesy the author)
363 Rose returning alone to the States for a visit, 1939. (Courtesy the author)
365 Joe's daughter Rosemary with Eddie and Mary Moore. (JFK Library Foundation)
366 Joe Kennedy relaxing with Damon Runyon and Walter Winchell, Miami, 1939. (Courtesy the author)
369 Under duress, Joe endorses Roosevelt for a third term.