Ross Baird - The Innovation Blind Spot: Why We Back the Wrong Ideas―and What to Do About It
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Our innovation economy is broken. But theres good news: The ideas that will solve our problems are hiding in plain sight.
While big companies in the American economy have never been more successful, entrepreneurial activity is near a 30-year low. More businesses are dying than starting every day. Investors continue to dump billions of dollars into photo-sharing apps and food-delivery services, solving problems for only a wealthy sliver of the worlds population, while challenges in health, food security, and education grow more serious.
In The Innovation Blind Spot, entrepreneur and venture capitalist Ross Baird argues that the innovations that truly matter dont see the light of dayfor reasons entirely of our own making. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. And most investors are what Baird calls two-pocket thinkersartificially separating their charitable work from their day job of making a profit.
The resulting system creates rising income inequality, stifled entrepreneurial ambition, social distrust, and political uncertainty. Our innovation problem makes all our other problems harder to solve. In this book, Baird demonstrates how and where to find better ideas by lifting up people, places, and industries that are often overlooked. Whats more, Baird ultimately outlines how to create long-term success through one-pocket thinkingeliminating the blind spot that separates what we do for a living and what we really care about.
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We know a lot about what it takes to generate new ideasbut so little about how to recognize the ones that are worth pursuing. The Innovation Blind Spot is here to change that. Its a terrific read, with vivid data and memorable examples to help you stop betting on flops and spot the hits hiding right under your nose.
Adam Grant, New York Times bestselling author of Originals and Give and Take
Every entrepreneur with a great idea should have a fundamental right to start a business. But today, far too many barriers in society prevent the best people from competing. In this book, Ross outlines compelling strategies to find the best innovationsno matter where they are.
Wendy Guillies, president and CEO, Ewing Marion Kauffman Foundation
In this time of seismic shifts, our businesses, our governments, and our communities need to work together for our society to succeedand we need new ideas to get there. Baird identifies the outliers that no ones betting on, and compellingly outlines how we can bring them into the mainstream.
Governor Deval L. Patrick, managing director, Bain Capital Double Impact
Every single city and community has the power to change the world. But to realize that power, we have to find the ideas and entrepreneurs that people arent paying attention to. In The Innovation Blind Spot, Ross shows us how to do just that.
Brad Feld, cofounder, Foundry Group; author of Startup Communities; and coauthor of Venture Deals and Startup Opportunities
Theres a myth that the innovation economy is a meritocracy, but unfortunately your background and your network still play a huge role in success. Ross makes a compelling case for how we can access the untapped potential in our innovation economy.
Donna Byrd, founding publisher of The Root and vice president of Digital Media at Univision Communications
THE
INNOVATION
BLIND SPOT
This book is designed to provide accurate and authoritative information about capital investing. Neither the author nor the publisher is engaged in rendering legal, accounting, or other professional services by publishing this book. If any such assistance is required, the services of a qualified financial professional should be sought. The author and publisher will not be responsible for any liability, loss, or risk incurred as a result of the use and application of any information contained in this book.
Copyright 2017 by Vilcap, Inc.
All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.
BenBella Books, Inc.
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First E-Book Edition: September 2017
Library of Congress Cataloging-in-Publication Data
Names: Baird, Ross, 1984- author.
Title: The innovation blind spot : why we back the wrong ideasand what to do about it / Ross Baird.
Description: Dallas, TX : BenBella Books, Inc., [2017] | Includes bibliographical references and index.
Identifiers: LCCN 2017011827 (print) | LCCN 2017029235 (ebook) | ISBN 9781944648626 (electronic) | ISBN 9781944648619 (trade cloth : alk. paper)
Subjects: LCSH: Technological innovationsEconomic aspectsUnited States. | EntrepreneurshipUnited States. | Economic developmentUnited states.
Classification: LCC HC110.T4 (ebook) | LCC HC110.T4 B25 2017 (print) | DDC 338/.0640973dc23
LC record available at https://lccn.loc.gov/2017011827
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Printed by Lake Book Manufacturing
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For Jen
I n 2013, I met Jen Medbery, the founder and CEO of a young edtech company called Kickboard. Jen was a software developer who had also spent three years as a middle school math teacher. She developed a tool that analyzed reliable data on each student to provide teachers with actionable insight. Today, Kickboard serves more than two hundred schools in twenty states. One might assume that Kickboards growth was nurtured by a Silicon Valley accelerator, spurred by Sand Hill Road venture capitalist dollars, and built by Stanford engineers. In fact, Kickboard was started in the heart of New Orleans.
And Kickboard is not alone. The destruction that Hurricane Katrina brought about led to a citywide surge in charter schools, bringing passionate teachers, administrators, and education reformers together and paving the way for a burgeoning edtech industry in the city. New Orleans took a crisis and turned it into an opportunity. Pre-Katrina, only 30 percent of schools had a passing grade. The reinvention of the New Orleans school system has led to a reimagination of how teachers should teach and how students can learn, and the city has become a hotbed of startup innovation.
Jen is one of thousands of entrepreneurs Ive met as Ive crisscrossed the country over the past several years, first as chair of the Startup America Partnership and then as Ive toured the country on Rise of the Rest bus tours organized by my investment firm, Revolution. Weve traveled six thousand miles and visited twenty-six cities so far. It has been eye-opening to see how many cities are spawning startup cultures and incubating great startups. Meeting so many entrepreneurs in so many places has inspired me to redouble my efforts to do what I can to be sure that everybody everywhere has a shot at the American Dream.
Its not just about creating companies. Its also about creating the jobs that will propel the communities in which they operate. And these entrepreneursin what some call flyover countryare spawning breakthrough companies in sectors that matter most to us. The local expertise available in Rise of the Rest cities bodes well for the revolution that is accelerating in big industries such as healthcare, agriculture, and financial services.
Ross Baird shares a commitment to supporting entrepreneurs in unexpected places. Ross, and the firm he founded, Village Capital, have helped us shine a spotlight on great founders building impressive businesses throughout the country. Ross has joined us on each of our Rise of the Rest bus toursand it was Ross who introduced me to Jen and Kickboard.
Ross has been a pioneer when it comes to blending profit and purpose. Historically, whats good for business and whats good for society have fallen into, as Ross likes to put it, two different pockets, but Village Capital actively invests in the sectors most ripe for disruption. These impact-focused startup companies have the potential to change the way billions of people live every day.
I first met Ross in 2014 when we served on a national commission convened by the University of Virginia to answer the question Can startups save the American Dream? I was struck by his hands-on approach to empowering entrepreneursno matter their background or geographyfrom the bottom up. Today, I see an innovation economy that too often works top-down. The best-connected people in the most resource-rich places are awash in opportunity, but most aspiring entrepreneurs dont have a chance.
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