Irwin Stelzer - The Murdoch Method: Notes on Running a Media Empire

THE
MURDOCH
METHOD

Irwin Stelzer is a consultant on market strategy for US and UK industries. He worked closely with Rupert Murdoch for thirty-five years. He has a regular column in the Sunday Times and is an occasional contributor to The Guardian, The Daily Telegraph and the New Statesman. He has received the ICAP Comment Award for Economics Commentator of the Year and has a doctorate in Economics from Cornell University. He has held positions at Harvard Universitys John F. Kennedy School of Government, Cornell University and New York University, and been a visiting fellow at Nuffield College, Oxford University.

Published in hardback and trade paperback in Great Britain in 2018 by Atlantic Books, an imprint of Atlantic Books Ltd.

Copyright Irwin Stelzer, 2018

The moral right of Irwin Stelzer to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act of 1988.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of both the copyright owner and the above publisher of this book.

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A CIP catalogue record for this book is available from the British Library.

Hardback ISBN: 978 1 78649 575 4

Trade paperback ISBN: 978 1 78649 400 9

E-book ISBN: 978 1 78649 402 3

Printed in Great Britain.

Credits for photo insert: plates EPA/EFE The Walt Disney Company.

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For Cita
Who has made this book and much else possible

Im a strange mixture of my mothers curiosity; my father, who grew up the son of the manse in a Presbyterian family, who had a tremendous sense of duty and responsibility; and my mothers father, who was always in trouble with gambling debts
Rupert Murdoch, 2008

I would hope they [my children] would lead useful, happy and concerned lives with a very responsible view of what they should and are able to do according to their circumstances
Elisabeth Murdoch, circa 1989

I am a curious person who is interested in the great issues of the day and I am not good at holding my tongue
Rupert Murdoch, 2012

Introduction:
Rupert Murdoch: The Man, His Method and Me