Dana Frank - Buy American: The Untold Story of Economic Nationalism

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title	:	Buy American : The Untold Story of Economic Nationalism
author	:	Frank, Dana.
publisher	:	Beacon Press
isbn10 | asin	:	0807047112
print isbn13	:	9780807047118
ebook isbn13	:	9780807047125
language	:	English
subject	Consumers--United States, Consumers' preferences--United States, Buy national policy--United States.
publication date	:	1999
lcc	:	HC110.C6F734 1999eb
ddc	:	658.8/343/0973
subject	:	Consumers--United States, Consumers' preferences--United States, Buy national policy--United States.

Page iii Buy American The Untold Story of Economic Nationalism Dana Frank

Page iv Beacon Press 25 Beacon Street Boston, Massachusetts 02108-2892 www.beacon.org Beacon Press books are published under the auspices of the Unitarian Universalist Association of Congregations. 1999 by Dana Frank All rights reserved Printed in the United States of America Union Label Song, written by Paula Green on behalf of the International Ladies' Garment Workers' Union. Reprinted by permission. Saturday Night Live excerpt courtesy of Broadway Video Entertainment and NBC Studios. 05 04 03 02 01 00 8 7 6 5 4 3 2 This book is printed on acid-free paper that meets the uncoated paper ANSI/NISO specifications for permanence as revised in 1992. Text design by Elizabeth Elsas Composition by Wilsted & Taylor Publishing Services Library of Congress Cataloging-in-Publication Data Frank, Dana. Buy American : the untold story of economic nationalism / Dana Frank. p. cm. Includes bibliographical references and index. ISBN 0-8070-4710-4 (cloth) ISBN 0-8070-4711-2 (pbk.) 1. ConsumersUnited States. 2. Consumers' preferencesUnited States. 3. Buy national policyUnited States. I. Title. HC 10.C6F734 1999 658.8'343'0973dc21 98-50066

Page v TO MARGE FRANTZ AND ELEANOR ENGSTRAND

Page vi

Page vii CONTENTS Preface ix Part One Chapter 1 Whose Economic Nation? Buy American Campaigns and the American Revolution 3 Chapter 2 The Class Politics of the Tariff: Or, Secrets of the Tariff Revealed 33 Chapter 3 Circling the Wagons: Buy American Campaigns During the Great Depression 56 Chapter 4 No Thanks, Mr. Hearst: Alternatives to Buy Americanism in the 1930s 79 Chapter 5 Making the World Safe for American Products: Imperial Free Trade in the American Century 102 Part Two Chapter 6 So We'll Be Able to Make It in the U.S.A.: The ILGWU, the Union Label, and the Import Question 131 Chapter 7 Demons in the Parking Lot: Autoworkers and the "Japanese Threat" 160 Chapter 8 This Label Means Bigger Profits: Corporate-Sponsored Buy American Campaigns 187

Page viii Chapter 9 Nationalism from the Bottom Up: Popular Buy American Campaigns 214 Conclusion Up from Nationalism 244 Notes 255 Acknowledgments 299 Index 303

Page ix PREFACE During the late 1980s and early 1990s, the same story kept popping up in the nation's newspapers. It went something like this: The main characterlet's call her Ms. American Consumerwent out shopping one day, innocently enough. On her way in the car she started musing about the disappearance of good American jobs, and, with thoughts of plant shutdowns tugging at her conscience, she arrived at the local mall. Passing into its cool, climate-controlled passages, she moved from store to store, looking casually at VCRs, television sets, radios, home appliances. Suddenly she realized that all the goods she had examined were made in China, Japan, or Korea. Rushing through the mall, she peered at label after label and discovered to her great horror that she couldn't find a TV or a VCR or a toaster made in the U.S.A. Stunned, she sped home and swept through her house, tearing through the living room, the kitchen, the closets. Her best shoes, she discovered, were from Korea, her favorite dress from Taiwan, her son's toys from China. Almost everything was imported. Unbeknownst to her, foreign products had infiltrated the inner sanctum of her homeand of the nation. In a state of shock, Ms. Consumer put two and two together: because people like herself were buying imports, American workers were losing their jobs. From now on, she would Buy American and assiduously inspect every single label on every purchase, making sure it read "Made in the U.S.A."1

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