Dean Alger - Megamedia: How Giant Corporations Dominate Mass Media, Distort Competition, and Endanger Democracy
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Megamedia: How Giant Corporations Dominate Mass Media, Distort Competition, and Endanger Democracy
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Megamedia offers a unique look at the ominous impacts of this control of the mass media, and suggests ways to hold big corporate media responsible for not only increasing diversity but also presenting society with fair and unbiased information.
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How Giant Corporations Dominate Mass Media, Distort Competition, and Endanger Democracy
Dean Alger
Page iv
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This book is dedicated to the Holloway family, from whence I came.
ROWMAN & LITTLEFIELD PUBLISHERS, INC.
Published in the United States of America by Rowman & Littlefield Publishers, Inc. 4720 Boston Way, Lanham, Maryland 20706
12 Hid's Copse Road Cumnor Hill, Oxford OX2 9JJ, England
Copyright 1998 by Rowman & Littlefield Publishers, Inc.
Cartoons: Page 10: By Steve Sack. Reprinted by permission of the Star Tribune. Page 126: Reprinted by permission of Mike Keefe and dePIXion studios, inc. Page 140: DOONESBURY 1998 G. B. Trudeau. Reprinted with permission of UNIVERSAL PRESS SYNDICATE. All rights reserved. Page 155: Reprinted by permission of Matt Wuerker.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of the publisher.
British Library Cataloguing in Publication Information Available
Library of Congress Cataloging-in-Publication Data
Alger, Dean. Megamedia : how giant corporations dominate mass media, distort competition, and endanger democracy / Dean Alger. p. cm. Includes bibliographical references and index. ISBN 0-8476-8389-3 (alk. paper). 1. Mass media-Ownership. 2. Democracy. I. Title. P90.E25A44 1998 338.8'26130223-DC21 98-21270 CIP
Printed in the United States of America
The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences-Permanence of Paper for Printed Library Materials, ANSI Z39.48-1984.
Page v
Contents
Preface
vii
A Note on the Reference Style
viii
1 The March of Megamedia
1
2 Megamedia and the Meaning of Democracy
19
3 The Dominant Dozen and the Magnitude of Media Empires
29
4 Opening the Floodgates: The U.S. Telecommunications Act of 1996
97
5 Media Conglomerates and Competition
115
6 Megamedia, News, and the Democratic Dialogue
153
7 Megamedia and the World
195
8 Megamedia and the Democratic Prospect
217
9 Accountability, Alternatives, and Action
225
Notes
239
Index
261
About the Author
277
Page vii
Preface
This book was born of a deep belief in democracy and many years of efforts to contribute to its enhancementfrom teaching basic college courses on government and politics to serving as an analyst for new media to working on election-reform initiatives. Regarding those crucial vehicles of the dialogue of democracy, the mass media, I take very seriously the "we the people" opening to the U.S. Constitution. The mass media are in a profoundly unique category of activity, as is clearly signaled in the First Amendment. If the trends, impacts, and implications reviewed in this book are correct, it should serve as a clarion call for efforts to ensure that those crucibles of common discussion genuinely serve the needs of the general public and the democratic process, rather than being primarily the captive, big-bucks-generating organs of a few private empire builders.
Especially since I have an academic background, it is also important to note that this book is intended for a general intelligent "trade" audience, as well as for people in public affairs and the academic world. Therefore, it has not been written in the more formalistic, jargon-laden manner of many academic books. I certainly hope that academics will nonetheless feel that it makes a contribution to the discussion of this momentous issue. Nor is the book as a whole a pure social science study, although it draws on social science.
This book is not the definitive work on this large and complex subject. Besides the obvious fact that this story continues to unfold, the resources for a truly full-scale investigation were not available. This is, however, a substantial, well-researched description and analysis of the issue. I also hope that this book will be sufficiently compelling to stimulate subsequent support for a larger systematic research and assessment of these developments (research that should include professionals with backgrounds such as my own in political science and media studies, and in economics).
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The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences-Permanence of Paper for Printed Library Materials, ANSI Z39.48-1984.