Robert Jones - Branding: A very short introduction
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- Book:Branding: A very short introduction
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- Publisher:OUP Oxford
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- Year:2017
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An excellent introduction loaded with insights, verywell conceived and superbly written by a muchrespected expert.
Professor Leslie de Chernatony, Aston Business School
Thoroughly researched ideas, practical wisdom, a wealth of examples and solid advice a true master of branding.
Mary Jo Hatch, author of Organizations: A Very Short Introduction and co-author of Taking Brand Initiative
The clearest and truest explanation of branding youre likely to encounter anywhere.
Marty Neumeier, author of The Brand Gap
Robert Jones brilliantly covers why brands are so powerful, and why branding is so interesting, in this gem of a book. Buy, read, and be enlightened! A must-have introductionas well as food for thought forthe advanced reader.
Tilde Heding, author, brandscaper, lecturer Copenhagen Business School
VERY SHORT INTRODUCTIONS are for anyone wanting a stimulating and accessible way into a new subject. They are written by experts, and have been translated into more than 45 different languages.
The series began in 1995, and now covers a wide variety of topics in every discipline. The VSI library now contains over 500 volumesa Very Short Introduction to everything from Psychology and Philosophy of Science to American History and Relativityand continues to grow in every subject area.
Very Short Introductions available now:
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