Marion McGovern - Thriving in the Gig Economy

Marion McGovern has given us a wise and priceless GPS for the Gig Economy. She supplants business buzz words with clarity, lofty theory with seasoned experience, ungrounded projections with shoot-from-the-hip practicality, and lofty strategies with realistic tools for successful results. This careful, smart, and easy-to-read book draws you in and enables you to put its lessons to good use. Buy it. Apply it!

Louis Patler, president, The B.I.T. Group, author of Make Your Own Waves and If It Aint Broke...Break It!

Thriving in the Gig Economy adeptly tackles the many faces of the independent workforce and offers valuable advice for professionals and clients alike. This book is a forward-thinking must-read for anyone considering working in the Gig Economy or for companies implementing an independent workforce program.

Gene Zaino, CEO, MBO Partners

Thriving in the Gig Economy is a must read for anyone interested in or associated with the future of work. If youre a 1099 worker trying to navigating the myriad of opportunities and pitfalls, youll save yourself a lot of time and money by reading this bookMarion nails it.

Chad Nitschke, CEO & cofounder of Bunker

In Thriving in the Gig Economy, Marion McGovern offers expert, real world advice to those looking to take control of their career and make their way in the Gig Economy. As founder of one of the pioneering firms in the space, she knows well the possibilities and the hidden challenges of work untethered to the old fashioned job. She lays out those details in an engaging and well-organized style. Read this book and get an edge in building a career and working life to fit our increasingly on demand world.

Barry Asin, president, Staffing Industry Analysts (SIA)

Whether youre an experienced professional looking for new opportunities or a college graduate struggling to find the right job, Thriving in the Gig Economy is the survival guide you need. The nature of work has changed, and this new model of workforce independence is an exciting development that supports more flexibility, security, and entrepreneurship. You need to read this book!

Cynthia Cleveland, CEO, Broadthink, Board Director

This is your go-to source for a font of information about the Gig Economyhow to build your brand, set your price, find work that matches your skills, manage employment risks, and master the ecosystem that supports this fast-growing sector.

Wayne F. Cascio, PhD, Distinguished Professor, University of Colorado, and Robert H. Reynolds Chair in Global Leadership, Editor, Journal of International Business Studies, The Business School, University of Colorado-Denver

If the Gig Economy hasnt affected you yet, its about to. Thriving in the Gig Economy is a must read if you want to stay ahead of the economic transformation were experiencing.

Mike Faith, CEO, Headsets.com, Inc.

Thriving in the Gig Economy is a must read for anyone considering becoming an independent consultant, a newly established consultant, or a seasoned consultant that truly wants to thrive, not just survive, in this evolving Gig Economy. Marion McGoverns entrepreneurial zeal and expertise establishing and running a successful business focused on this marketplace long before the term Gig Economy was coined, coupled with her latest research on how this evolving economy is growing and changing, provides the reader with the tools, tips, techniques, and resources to truly thrive in the Gig Economy!

Jeff Hayes, president and CEO of CPP, Inc.

Ive known Marion professionally for over 25 years and watched her gain the respect of her peers entrepreneuring and innovating in the Human Capital world through many changes in the economy from the dotcom boom to bust and back to boom. Her insights on what we are now calling the Gig Economy are invaluable whether you are in the midst of running a business, getting back in the managerial game, or just trying to keep up with all the changes happening in the employment world. Thriving in the Gig Economy will provide invaluable insights and resonate with entrepreneurs, managers, and senior executives.

Karen Behnke, founder, Juice Beauty

Informative and easy to read, with a wealth of useful tips, great ideas, and cautionary advice for anyone interested in making the jump to the Gig Economy. Having just recently made that decision myself, I have found Marions guidance to be timely and invaluable.

Dirk Sodestrom, former managing partner of M Squared Consulting

This book is like getting a MBA with a specialization in the Gig Economy. Marion writes with a depth and practicality that only a successful entrepreneur can bring to us. Let this be your guidebook for this rising segment of our economy.

Atul Vashistha, chairman, Neo Group & Supply Wisdom

Thriving in the Gig Economy effortlessly informs the reader of the vast and everchanging industry of how a hiring manager might secure talent or, alternatively, a consultant lands a project and all the complexities behind the scenes. She also defines the sharing and on-demand economies of which there are a plethora of these services using technology without human contact.

Michelle Boggs, CEO, McKinley Marketing Partners

Thriving in the Gig Economy makes a strong case for the smart use of consultants and the contingent workforce. Its a must-read for any C-Suite executive who is looking at the pros and cons of hiring versus contracting out for talent. And for the aspiring or new independent contractor, this book offers a detailed procedural on how to expertly set up your shop for success.

Michael Cappelluti, president, The Highlands Consulting Group LLC

Marion McGovern is a pioneer in the Gig Economy, having founded M Squared Consulting in 1988. During the past 30 years, the way we work has changed dramatically due to technology advances, globalization, and social changes, and Marion has been a leader the entire way. Her latest book, Thriving in the Gig Economy, is the most insightful analysis of our new world of work that Ive read and it also includes very helpful recommendations for how we can thrive in it.

Paul Witkay, founder and CEO, Alliance of CEOs

From branding to financial management, McGovern delivers practical, nononsense insights for those seeking to strive in the new world of work or as consultants, gig workers, and solo entrepreneurs. A timely look at what it takes to strive in the new world of work from someone who has been ahead of the curve, and brings experience and practical ideas and practices for those focused on success. From building your brand to optimizing your financial results and personal satisfaction, McGovern offers practical ideas and practices for those seeking to strive in todays economy.

Willa Seldon, partner, The Bridgespan Group

All businesses will be affected by the Gig Economy, which offers great business promise yet so much confusion at the same time. Thriving in the Gig Economy provides all the information needed to ensure that any business of any size will be able to take advantage of this trend instead of being disrupted by it. This book is invaluable for anyone who recognizes how the Gig Economy represents both opportunity and risk. Thriving in the Gig Economy provides the larger context that explains the massive explosion of the Gig Economy and how it is reshaping businesses of all sizes. It also provides a thorough and well-researched operational guide for anyone who wants to take advantage of the Gig Economy to grow their business.

Susan Butenhoff, CEO, Access Integrated Brand Communications

Marion McGovern has given us a great roadmap for the future. As an entrepreneur and a pioneer in the high-end independent talent arena, she brings a unique perspective and reminds us all of the potential of this emerging market. A must read for anyone who wants to understand the Gig Economy and particularly the professional end of this category, which is so often overlooked.