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Martin J. Medhurst - Eisenhowers war of words: rhetoric and leadership

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title Eisenhowers War of Words Rhetoric and Leadership Rhetoric and - photo 1

title:Eisenhower's War of Words : Rhetoric and Leadership Rhetoric and Public Affairs Series
author:Medhurst, Martin J.
publisher:Michigan State University Press
isbn10 | asin:0870133403
print isbn13:9780870133404
ebook isbn13:9780585188287
language:English
subjectEisenhower, Dwight D.--(Dwight David),--1890-1969--Oratory, Eisenhower, Dwight D.--(Dwight David),--1890-1969--Literary art, Rhetoric--Political aspects--United States--History--20th century, Communication in politics--United States--History--20th century
publication date:1994
lcc:E836.E43 1994eb
ddc:973.921/092
subject:Eisenhower, Dwight D.--(Dwight David),--1890-1969--Oratory, Eisenhower, Dwight D.--(Dwight David),--1890-1969--Literary art, Rhetoric--Political aspects--United States--History--20th century, Communication in politics--United States--History--20th century
Page iii
Eisenhower's War of Words
Rhetoric and Leadership
Edited by Martin J. Medhurst
Michigan State University
East Lansing
1994
Page iv
Copyright (c) 1994 Martin J. Medhurst
All Michigan State University Press books are produced on paper which meets the requirements of American National Standard of Information SciencesPermanence of paper for printed materials ANSI Z23.48-1984.
Printed in the United States of America
Michigan State University Press
East Lansing, Michigan 48823-5202
02 01 00 99 98 97 96 95 94 1 2 3 4 5 6 7 8 9 10
Library of Congress Cataloging-in-Publication Data
Eisenhower's war of words : rhetoric and leadership / edited by Martin J. Medhurst
p. cm.(Rhetoric and public affairs series)
Includes bibliographical references and index.
ISBN 0-87013-340-3
1. Eisenhower, Dwight D. (Dwight David), 1890-1969Oratory. 2. Eisenhower, Dwight
D. (Dwight David), 1890-1969Literary Art. 3. RhetoricPolitical aspectsUnited
StatesHistory20th century. 4. Communication in politicsUnited StatesHistory
20th century. 5. United StatesForeign relations1953-1961. 6. United StatesPolitics
and government1943-1961. 7. Cold War.
I. Medhurst, Martin J. II. Series.
E836.E43 1994
973.921092dc20 93-47650
CIP
Michigan State University Press Rhetoric and Public Affairs Series
Senior Editor: Martin J. Medhurst, Texas A & M University
Editorial Advisory Board:
G. Thomas Goodnight, Northwestern University
Richard B. Gregg, Pennsylvania State University
Robert Hariman, Drake University
Robert L. Ivie, Indiana University
Jay Mechling, University of California, Davis
Michael Osborn, Memphis State University
Kathleen J. Turner, Tulane University
Page v
For
Julia Marie, James, and Monica
Picture 2
May you grow up in a world where
... peoples of all faiths, all races, all nations, may have their
great human needs satisfied; that those now denied opportu
nity shall come to enjoy it to the full; that all who yearn for
freedom may experience its spiritual blessings; that those who
have freedom will understand, also, its heavy responsibilities;
that all who are insensitive to the needs of others will learn
charity; that the scourges of poverty, disease and ignorance will
be made to disappear from the earth, and that, in the goodness
of time, all peoples will come to live together in a peace guar
anteed by the binding force of mutual respect and love.
Dwight D. Eisenhower
January 17, 1961
Page vii
Contents
Introduction
Martin J. Medhurst
1
Eisenhower as Cold Warrior
Robert L. Ivie
7
2
Dulles and Eisenhower on "Massive Retaliation"
Mark J. Schaefermeyer
27
3
"Keeping the Faith": Eisenhower Introduces the Hydrogen Age
Rachel L. Holloway
47
4
The Case of Eisenhower Versus McCarthyism
Thomas Rosteck
73
5
Eisenhower and the Indochina Problem
Gregory A. Olson
97
6
Eisenhower and Open Skies: A Case Study in "Psychological Warfare"
J. Michael Hogan
137
7
The Rhetoric of Distancing: Eisenhower's Suez Crisis Speech, 31 October 1956
Richard B. Gregg
157
8
|Crisis at Little Rock: Eisenhower, History, and Mediated Political Realities
Steven R. Goldzwig and George Dionisopoulos
189
9
Eisenhower and Sputnik: The Irony of Failed Leadership
David Henry
223
10
The Missed Opportunity: The U-2 and Paris
Lawrence W. Haapanen
251
11
New Light on Eisenhower's Farewell Address
Charles J. G. Griffin
273
12
Eisenhower's Rhetorical Leadership: An Interpretation
Martin J. Medhurst
287
Index
303

Page 1
Introduction
Martin J. Medhurst
Dwight D. Eisenhower was a warrior. Behind the broad smile and twinkling blue eyes, behind the upraised arms and immense personal magnetism lurked a Cold War strategist of the first order. To understand anything about President Eisenhower, one must keep constantly in mind that he was firstand lastGeneral Eisenhower. Neither with the end of World War II nor with his election to the presidency did Eisenhower ever cease to think and act like the military man he was trained to be. From the years immediately following his graduation from West Point in 1915, to his brilliant performance at the Command and General Staff School in 1925, to his historic rout of the Second Army during the Louisiana maneuvers of 1941, Eisenhower built his career as a strategist and tactician. That the majority of those years from 1915 to 1941 were spent in staff positions where he worked for such notables as Fox Connor, John J. Pershing, and Douglas MacArthur should not obscure the fact that Ike was trained as a warrior, not a paper pusher. When war came, Ike was ready to wage it and to employ any and all tools at his disposal, including psychological warfare, black propaganda, and deception.
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