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Cowen - Create Your Own Economy: The Path to Prosperity in a Disordered World

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Book:
Create Your Own Economy: The Path to Prosperity in a Disordered World
Author:
Cowen / Tyler
Publisher:
Penguin Group US;Dutton
Genre:
Books / Politics
Year:
2009
City:
New York
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5 / 5
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The future of thinking differently -- Hidden creativity -- Why modern culture is like marriage, in all its glory -- IM, cell phones, and Facebook -- The Buddha as savior and the professor as shaman -- The new economy of stories -- Heroes -- Beauty isnt what you think -- Autistic politics -- The future of the universe.;The coauthor of the best economics blog in the universe offers a guide to success in a radically new hyper-networked age. The way we think is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation--in this case, the World Wide Web--so greatly influenced the way our minds work and our human potential. Cowen argues that we are breaking down cultural information into ever-smaller tidbits, ordering and reordering them in our minds (and our computers) to meet our own specific needs. He explains why the coming world of Web 3.0 is good for us; why social networking sites such as Facebook are so necessary; whats so great about tweeting and texting; how education will get better; and why politics, literature, and philosophy will become richer.--From publisher description.

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Table of Contents

ALSO BY TYLER COWEN

Discover Your Inner Economist

DUTTON Published by Penguin Group USA Inc 375 Hudson Street New York New - photo 2

DUTTON
Published by Penguin Group (USA) Inc.
375 Hudson Street, New York, New York 10014, U.S.A.
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3,
Canada (a division of Pearson Penguin Canada Inc.); Penguin Books Ltd, 80 Strand, London
WC2R 0RL, England; Penguin Ireland, 25 St Stephens Green, Dublin 2, Ireland (a division of
Penguin Books Ltd); Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria
3124, Australia (a division of Pearson Australia Group Pty Ltd); Penguin Books India Pvt Ltd,
11 Community Centre, Panchsheel Park, New Delhi110 017, India; Penguin Group (NZ), 67
Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand
Ltd); Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg
2196, South Africa

Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England

Published by Dutton, a member of Penguin Group (USA) Inc.

First printing, July 2009

REGISTERED TRADEMARKMARCA REGISTRADA

LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA

Cowen, Tyler.
Create your own economy: the path to prosperity in a disordered world / Tyler Cowen.
p. cm.
Includes bibliographical references and index.

eISBN : 978-1-101-10858-1

1. EconomicsPsychological aspects. 2. Creative thinking. I. Title.
HB74.P8C68 2009
330.019dc22 2009006935

Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.

The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions, and do not participate in or encourage electronic piracy of copyrighted materials. Your support of the authors rights is appreciated.

While the author has made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

http://us.penguingroup.com

PREFACE

The content of this book has a special meaning for the bad economic times that we are experiencing. I view the book and its message as a path to a better life and it is a path that is especially important today.

When the economy is doing poorly, people cocoon and turn to less expensive pleasures. During the Great Depression of the 1930s, people cut back on the expensive evening out and looked to board games, radio, and family entertainment at home. People learned how to do more with less and those tendencies shaped American life for decades. The Great Depression wasnt just an economic event; it was also a cultural shift. And there is another cultural shift going on right now. In down times people exercise more, eat out less and cook more, and engage in more projects for self-improvement and self-education. Usage at public libraries is up and people are spending more time on the internet; once youve paid for your connection most of the surfing is free. These trends are more important than most of us realize and in this book I will tell you why. I will tell you why they are not just short-run trends but why they presage something much deeper about our future.

The challenge is this: As the recession has come, rather than surrendering, what can we do to empower ourselves and create a better life? What technologies can we use and how? To whom should we look as the new role models and the new heroes? How can we turn inward and improve who we are and how we organize our internal personal worlds?

This book is about the power of the individual to make a difference and also to change an entire world, whether or not the supposed economic forces are on your side. Thats what I mean by create your own economy.

If youd like to learn more, please turn the page.

What lies behind us and what lies ahead of us are tiny matters compared to what lives within us.

UNKNOWN SOURCE

THE FUTURE OF THINKING DIFFERENTLY

This book will start and end with the idea of the value and the creative power of the individual. This is the ultimate driver of prosperity in the modern world; it is the power that can get you the best things in life. Our tour in the middle will visit society, technology, politics, economics, culture, and the internet, but the first step on this journey will be one of self-discovery.

One day, about five years ago, something strange happened. One of my blog readers at www.marginalrevolution.comher name is Kathleen Fasanellawrote me and asked me very politely and very intelligently to consider if I might be described by either Aspergers syndrome or high-functioning autism. She thought I was, just from reading my writing, and she considered herself an Aspie, the current shorthand for Aspergers syndrome. In her email she pointed out that I keep quite a bit of information in my head in a highly ordered fashion and that I have a command of many small facts in my areas of interest, namely culture and the social sciences. Apparently that was enough to set off her radar.

Now, I receive all sorts of email, so this didnt sink in immediately. At first I found it vaguely insulting, a bit like the crank emails I receive with conspiracy theories about the Federal Reserve System. But I investigated the question further and the more I read about the phenomenon, the more I saw that, while I do not fit the typical public conception of an autistic or suffer from low social intelligence, I have many of the cognitive strengths and weaknesses of autism. In other words, I have an autistic cognitive style. Ive since come to believe that this is a common cognitive pattern, including among some very successful people.

At the time I was very surprised by Kathleens message. I was a forty-one-year-old upper-middle-class white male who all his life felt like he belonged to the dominant group in American society. Suddenly I was faced with the suggestion that I could be part of a minority, and a very beleaguered minority at that. I have since become comfortable with my affiliation with autism, and indeed proud of it, but its not a thought I was ready for at the time.

One strong feature of autism is the tendency of autistics to impose additional structure on information by the acts of arranging, organizing, classifying, collecting, memorizing, categorizing, and listing. Autistics are information lovers to an extreme degree and they are the people who engage with information most passionately. When it comes to their areas of interest, autistics are the true

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