Cowen - The age of the infovore : succeeding in the information economy

SUCCEEDING IN THE INFORMATION ECONOMY

Tyler Cowen

Previously published as Create Your Own Economy

A PLUME BOOK

PLUME

Published by the Penguin Group

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Published by Plume, a member of Penguin Group (USA) Inc. Previously published in a Dutton edition as Create Your Own Economy.

First Plume Printing, July 2010

Copyright Tyler Cowen, 2009

All rights reserved

REGISTERED TRADEMARKMARCA REGISTRADA

The Library of Congress has catalogued the Dutton edition as follows:

Cowen, Tyler.

Create your own economy: the path to prosperity in a disordered world / Tyler Cowen.

p. cm.

Includes bibliographical references and index.

ISBN: 978-1-101-43299-0

1. EconomicsPsychological aspects. 2. Creative thinking. I. Title.

HB74.P8C68 2009

330.019dc22 2009006935

Original hardcover design by Daniel Lagin

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W hen the economy is doing poorly, people cocoon and turn to less expensive pleasures. During the Great Depression of the 1930s, people cut back on the expensive evening out and looked to board games, radio, and family entertainment at home. People learned how to do more with less and those tendencies shaped American life for decades. The Great Depression wasnt just an economic event; it was also a cultural shift. And there is another cultural shift going on right now. In bad economic times people exercise more, eat out less and cook more, and engage in more projects for self-improvement and self-education. Usage at public libraries goes up and people will spend more time on the internet; (after all, once youve paid for your connection most of the surfing is free). These trends are more important than most of us realize and in this book I will tell you why. I will tell you why they are not just short-run trends but why they presage something much deeper about our future and about how we use information.

The challenge is this: When a recession comes, rather than surrendering, what can we do to empower ourselves and create a better life? What technologies can we use and how? How can we use information in a more powerful way? To whom should we look as the new role models and the new heroes? How can we turn inward and improve who we are and how we organize our internal personal worlds?

This book is about the power of the individual to make a difference and also to change an entire world, whether or not the supposed economic forces are on your side. To thrive in an era that produces and devours information like never before, you need to become more adept at finding, sorting, and absorbing ideas, news, and all kinds of data. The age of the infovore has arrived.

What lies behind us and what lies ahead of us are tiny matters compared to what lives within us.

UNKNOWN SOURCE

T his book begins and ends with the idea of the value and the creative power of the individual. That is the ultimate driver of prosperity in the modern world; it is the power that can get you the best things in life. Our tour in the middle will visit society, technology, politics, economics, culture, and the internet, but the first step on this journey will be one of self-discovery.