Dave Anderson - Unstoppable

Cover design: Paul McCarthy

Copyright 2017 by The Dave Anderson Corporation. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for damages arising herefrom.

For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging-in-Publication Data

Names: Anderson, Dave, author.

Title: Unstoppable : transforming your mindset to create change, accelerate results, and be the best at what you do / Dave Anderson.

Description: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] | Includes index. |

Identifiers: LCCN 2017023352 (print) | LCCN 2017036723 (ebook) | ISBN 9781119412472 (pdf) | ISBN 9781119412496 (epub) | ISBN 9781119412434 (cloth)

Subjects: LCSH: Employee motivation. | Organizational behavior. | Organizational change.

Classification: LCC HF5549.5.M63 (ebook) | LCC HF5549.5.M63 A59 2017 (print) | DDC 650.1dc23

LC record available at https://lccn.loc.gov/2017023352

978-1-119-41243-4 (hardback)

978-1-119-41247-2 (ePDF)

978-1-119-41249-6 (ePUB)

It's Not Rocket Science: 4 Simple Strategies for Mastering the Art of Execution

Up Your Business! 7 Steps to Fix, Build, or Stretch Your Organization

How to Run Your Business by THE BOOK: A Biblical Blueprint to Bless Your Business

How to Lead by THE BOOK: Proverbs, Parables, and Principles to Tackle Your Toughest Business Challenges

If You Don't Make Waves You'll Drown: 10 Hard-Charging Strategies for Leading in Politically Correct Times

How to Deal with Difficult Customers: 10 Simple Strategies for Selling to the Stubborn, Obnoxious, and Belligerent

No-Nonsense Leadership: Real World Strategies to Maximize Personal & Corporate Effectiveness

TKO HIRING! Ten Knockout Strategies for Recruiting, Interviewing, and Hiring Great People

TKO SALES! Ten Knockout Strategies for Selling More of Anything

TKO MANAGEMENT! Ten Knockout Strategies for Becoming the Manager Your People Deserve

Selling Above the Crowd: 365 Strategies for Sales Excellence

Unstoppable is dedicated to the late Alan Ram, who lived a game changer life, and contributed to this work shortly before his death. Alan, your legend lives on.

Thirty-four very busy, highly accomplished men and women helped make this book possible, and certainly made it far better than I could have on my own. You will hear from them throughout the book. They represent a diverse field of experiences and expertise, all of which they share to help you become unstoppable. They answered my call to help, and selflessly set aside their own agendas to add value to you, the reader, and for that I am deeply grateful. You will be, too. They are:

1. Jim Afremow, PhD: Author, sports psychologist, and mental game coach
2. Samar Azem: Co-Head Coach, Campbell University women's soccer
3. Dan Barnette: Award-winning movie trailer editor
4. Brad Bartlett: President, Dole Packaged Foods NA/Europe
5. Ed Bastian: CEO, Delta Air Lines
6. Phil Beckner: Assistant Coach, Boise State University men's basketball
7. Doug Carter: Senior Vice President, EQUIP
8. Jeff Cowan: Sales trainer and CEO of Jeff Cowan's Pro Talk, Inc.
9. Tom Crean: Head college basketball coach and broadcaster
10. Scott Cross: Head Coach, University of Texas at Arlington men's basketball
11. Andrew Dettmann: Television producer and writer
12. Larry Dorfman: Chairman and CEO of EasyCare
13. Bjorn Englen: Rock star, legendary bass guitar player
14. Yogi Ferrell: Point guard, Dallas Mavericks
15. Robert Forrester: CEO, Vertu Motors PLC
16. Johnny Gyro: Seven-time Karate Champion, Owner at Johnny Gyro Karate
17. Adam Hermann: Director of Sports Performance, Boise State University
18. Jeff Janssen: Founder and President, Janssen Sports Leadership Center
19. Mike Klintworth: United States Air Force CMSgt., COO VETS, LLC
20. Meyers Leonard: Power forward, Portland Trail Blazers
21. Jason Loscalzo: Head Football Strength and Conditioning Coach, Washington State University
22. John Malishenko: COO, Germain Motor Company
23. Oliver Maroney: NBA insider and writer for Dime magazine
24. Allistair McCaw: Author, speaker, coach, and Director of McCaw Method Sports Performance
25. Shawn Meaike: President, Family First Life Insurance Company
26. Marisa Mills: Owner and CEO, Mills Automotive Group
27. Kevin Ozee: Director of Athletics, Arlington Independent School District
28. Cory Palka: Captain IIIHollywood Division, Los Angeles Police Department
29. Alan Ram: President and Founder, Alan Ram's Proactive Training Solutions
30. Whit Ramonat: Executive Vice President, Penske Automotive Group, Inc.
31. Eric Samuelson: President, Management Development Institute
32. Troy Tomlinson: President and CEO, Sony/ATV Nashville
33. David Williams: Vice President, Horizon Forest Products
34. Dave Wilson: CEO, Preston Automotive Group and iFrog Digital Marketing

A big thank you also goes to my LearnToLead team, particularly Ryan Cota, who, despite his other immense duties, served me with editing, suggesting, and formatting this manuscript from start to finish, and did it with complete excellencejust as he does everything else in his life. To my wife and partner Rhonda, and to my daughter and General Manager Ashley: Thanks for learning how to deal with me over the years as I am striving to meet a book deadline. Now on our fourteenth book together, I appreciate your support and flexibility to accommodate my quirks, demands, and obsessions throughout the process.