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Jeffrey Scheuer - The Sound Bite Society : Television and the American Mind

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title The Sound Bite Society Television and the American Mind author - photo 1

title:The Sound Bite Society : Television and the American Mind
author:Scheuer, Jeffrey.
publisher:Four Walls Eight Windows
isbn10 | asin:1568581416
print isbn13:9781568581415
ebook isbn13:9780585245614
language:English
subjectTelevision in politics--United States, Television broadcasting--United States, Conservatism--United States, United States--Politics and government--1981-1989, United States--Politics and government--1989-
publication date:1999
lcc:HE8700.76.U6S34 1999eb
ddc:302.23/45/0973
subject:Television in politics--United States, Television broadcasting--United States, Conservatism--United States, United States--Politics and government--1981-1989, United States--Politics and government--1989-
Page i
The Sound Bite Society
Television and the American Mind
by Jeffrey Scheuer
FOUR WALLS EIGHT WINDOWS
NEW YORK / LONDON
Page ii
1999 by Jeffrey Scheuer
Published in the United States by
Four Walls Eight Windows
39 West 14th Street, room 503
New York, NY 10011
http://www.fourwallseightwindows.com
U.K. offices:
Four Walls Eight Windows/Turnaround
Unit 3 Olympia Trading Estate
Coburg Road, Wood Green
London N22 6TZ
First printing August 1999.
All rights reserved. No part of this book may be reproduced, stored
in a data base or other retrieval system, or transmitted in any form,
by any means, including mechanical, electronic, photocopying,
recording, or otherwise, without the prior written permission of
the publisher.
Library of Congress Cataloguing-in-Publication Data
Scheuer, Jeffrey, 1953
The sound bite society : television and the American mind /
by Jeffrey Scheuer.
p. cm.
ISBN 1-56858-141-6
1. Television in politics United States. 2. Television
broadcasting United States. 3. Conservatism United States.
4. United States Politics and government 19811989.
5. United States Politics and government 1989 I. Title.
HE8700.76.U6S34 1999
302.23'45'0973 dc21 99-32717
CIP
10 9 8 7 6 5 4 3 2 1
Printed in the United States
Interior design by Terry Bain
Page iii
Picture 2
Time makes old formulas look strange,
Our properties and symbols change,
But round the freedom of the Will
Our disagreements centre still,
And now as then the voter hears
The battle cries of two ideas.
W. H. Auden, "A New Year Letter"
Page v
For Winnie and Jeremy, who waited.
Page vii
Contents
Introduction The Politics of Electronic Information
1
Chapter I
The Ascent of the Electronic Right
25
Chapter II
Shouting Heads: the Language of Television
61
Chapter III
Video Games: Television and Reality
91
Chapter IV
Complexity and Ideology
121
Chapter V
Critical Vision: Television and The Attentive Society
161
Notes
193
Selected Bibliography
225

Page ix
Acknowledgments
I am deeply indebted to many critics and scholars who have written insightfully on politics and the media, some of whom are listed in the selected bibliography. Along with the necessary conceit that I have something to add to their conversation, writing this book has made me humble and grateful to stand in their shadows.
In addition, the help, advice, and criticism of many people has contributed to this volume. For adding to its merits, I thank them; for its flaws I absolve them, including the distinguished circle who mainly found fault. I want to thank my unusually gifted editor, JillEllyn Riley; my wise and loyal agent, Mary Evans; my able research assistant, Gail Harper; and my trusted consiglieri, Mitchell Cohen, Richard Osterweil (who played a crucial role in the genesis of this book), Mark D. Schwartz, and Richard Sclove. For close readings of early drafts or chapters, I also want to thank Michael Bergmann, Nancy Kranich, Michael Massing, Victor Navasky, Ann Brownell Sloane, Michael Walzer, and
Page x
Marie Winn. Without each of them, this book would have been appreciably less than it is.
For further valuable insights in conversation and correspondence, I'd like to thank Philip E. Agre, Maud Anderson, Alfred H. Bloom, Michael S. Dukakis, Amy Edelman, Barbara Esgalhado, Stanley Fish, Herbert J. Gans, Todd Gitlin, Lawrence K. Grossman, the late Irving Howe, Nathan Kingsley, Stefan McKeown and Ilene Sterns, Hans Oberdiek, Brian Rose, and Matthew Rothschild.
My special personal thanks go to Ruth Scheuer for her support and cooperation; to Hattie Dixon; to Sam, Rachel, Daniella, Abigail, and Noah; and to my parents, Walter and Marge Scheuer, who made everything possible.
Page 1
Introduction
The Politics of Electronic Information
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