Hadoop For Dummies
Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com
Copyright 2014 by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
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Library of Congress Control Number: 2013954209
ISBN: 978-1-118-60755-8 (pbk); ISBN 978-1-118-65220-6 (ebk); ISBN 978-1-118-70503-2 (ebk)
Manufactured in the United States of America
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Chapter 1
Introducing Hadoop and Seeing What Its Good For
In This Chapter
Seeing how Hadoop fills a need
Digging (a bit) into Hadoops history
Getting Hadoop for yourself
Looking at Hadoop application offerings
Organizations are flooded with data. Not only that, but in an era of incredibly cheap storage where everyone and everything are interconnected, the nature of the data were collecting is also changing. For many businesses, their critical data used to be limited to their transactional databases and data warehouses. In these kinds of systems, data was organized into orderly rows and columns, where every byte of information was well understood in terms of its nature and its business value. These databases and warehouses are still extremely important, but businesses are now differentiating themselves by how theyre finding value in the large volumes of data that are not stored in a tidy database.
The variety of data thats available now to organizations is incredible: Internally, you have website clickstream data, typed notes from call center operators, e-mail and instant messaging repositories; externally, open data initiatives from public and private entities have made massive troves of raw data available for analysis. The challenge here is that traditional tools are poorly equipped to deal with the scale and complexity of much of this data. Thats where Hadoop comes in. Its tailor-made to deal with all sorts of messiness. CIOs everywhere have taken notice, and Hadoop is rapidly becoming an established platform in any serious IT department.
This chapter is a newcomers welcome to the wonderful world of Hadoop its design, capabilities, and uses. If youre new to big data, youll also find important background information that applies to Hadoop and other solutions.
Big Data and the Need for Hadoop
Like many buzzwords, what people mean when they say big data is not always clear. This lack of clarity is made worse by IT people trying to attract attention to their own projects by labeling them as big data, even though theres nothing big about them.
Failed attempts at coolness: Naming technologies
The co-opting of the big data label reminds us when Java was first becoming popular in the early 1990s and every IT project had to have Java support or something to do with Java. At the same time, web site application development was becoming popular and Netscape named their scripting language JavaScript, even though it had nothing to do with Java. To this day, people are confused by this shallow naming choice.
At its core, big data is simply a way of describing data problems that are unsolvable using traditional tools. To help understand the nature of big data problems, we like the the three Vs of big data, which are a widely accepted characterization for the factors behind what makes a data challenge big:
- Volume: High volumes of data ranging from dozens of terabytes, and even petabytes.
- Variety: Data thats organized in multiple structures, ranging from raw text (which, from a computers perspective, has little or no discernible structure many people call this unstructured data) to log files (commonly referred to as being semistructured) to data ordered in strongly typed rows and columns (structured data). To make things even more confusing, some data sets even include portions of all three kinds of data. (This is known as multistructured data.)
- Velocity: Data that enters your organization and has some kind of value for a limited window of time a window that usually shuts well before the data has been transformed and loaded into a data warehouse for deeper analysis (for example, financial securities ticker data, which may reveal a buying opportunity, but only for a short while). The higher the volumes of data entering your organization per second, the bigger your velocity challenge.
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