Schwarz - Online File Sharing: Innovations in Media Consumption
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- Book:Online File Sharing: Innovations in Media Consumption
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- Year:2013
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It is apparent that file sharing on the Internet has become an emerging norm of media consumptionespecially among young people. This book provides a critical perspective on this phenomenon, exploring issues related to file sharing, downloading, peer-to-peer networks, piracy, and (not least) policy issues regarding these practices. Andersson Schwarz critically engages with the justificatory discourses of the actual file sharers, using Sweden as a geographic focus. By focusing on the example of Swedenhome to both the Pirate Bay and Spotifyhe provides a unique insight into a mentality that drives both innovation and deviance and accommodates sharing in both its unadulterated and its compliant, business-friendly forms.
Jonas Andersson Schwarz is a Lecturer in the Department of Culture and Communication at Sdertrn University, Sweden.
Series Editor: David Morley
Advertising International
The Privatisation of Public Space
Armand Mattelart; translated by Michael Chanan
Black British Culture and Society
A Text Reader
Edited by Kwesi Owusu
The Consumerist Manifesto
Advertising in Postmodern Times
Martin P. Davidson
Cultural Sniping
The Art of Transgression
Jo Spence
Culture after Humanism
History, Culture, Subjectivity
Iain Chambers
Culture in the Communication Age
Edited by James Lull
Cultures of Consumption
Masculinities and Social Space in Late Twentieth-Century Britain
Frank Mort
Cut N Mix
Culture, Identity and Caribbean Music
Dick Hebdige
The Dynasty Years
Hollywood Television and Critical Media Studies
Jostein Gripsrud
Family Television
Cultural Power and Domestic Leisure
David Morley
A Game of Two Halves: Football, Television and Globalisation
Football Fandom, Television and Globalisation
Cornel Sandvoss
Hiding in the Light
On Images and Things
Dick Hebdige
Home Territories
Media, Mobility and Identity
David Morley
Impossible Bodies
Femininity and Masculinity at the Movies
Chris Holmlund
The Known World of Broadcast News
International News and the Electronic Media
Stanley Baran and Roger Wallis
Media/Theory
Thinking About Media and Communications
Shaun Moores
Migrancy, Culture, Identity
Iain Chambers
The Photographic Image in Digital Culture
Edited by Martin Lister
The Place of Media Power
Pilgrims and Witnesses of the Media Age
Nick Couldry
The Politics of Heritage
The Legacies of Race
Edited by Jo Littler and Roshi Naidoo
Spectacular Bodies
Gender, Genre and the Action Cinema
Yvonne Tasker
Stuart Hall
Critical Dialogues in Cultural Studies
Edited by Kuan-Hsing Chen and David Morley
Teaching the Media
Len Masterman
Television and Common Knowledge
Edited by Jostein Gripsrud
Television, Audiences and Cultural Studies
David Morley
Television, Ethnicity and Cultural Change
Marie Gillespie
Timeshift
On Video Culture
Sean Cubitt
Times of the Technoculture
From the Information Society to the Virtual Life
Kevin Robins and Frank Webster
To Be Continued...
Soap Operas Around the World
Edited by Robert C. Allen
Transnational Connections
Culture, People, Places
Ulf Hannerz
Video Playtime
The Gendering of a Leisure Technology
Ann Gray
Watching with The Simpsons
Television, Parody, and Intertextuality
Jonathan Gray
Media, Modernity and Technology
The Geography of the New
David Morley
Media Events in a Global Age
Edited by Nick Couldry, Andreas Hepp, and Friedrich Krotz
Relocating Television
Television in the Digital Context
Edited by Jostein Gripsrud
Branding Television
Catherine Johnson
The Photographic Image in Digital Culture
2nd Edition
Edited by Martin Lister
Available in hardback:
Transmedia Television
Audiences, New Media, and Daily Life
Elizabeth Evans
Teletechnologies, Place, and Community
Rowan Wilken
Online File Sharing
Innovations in Media Consumption
Jonas Andersson Schwarz
Innovations in Media Consumption
Jonas Andersson Schwarz
First published 2014
by Routledge
711 Third Avenue, New York, NY 10017
Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
2014 Taylor & Francis
The right of Jonas Andersson Schwarz to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
Library of Congress Cataloging-in-Publication Data
Schwarz, Jonas Andersson, 1978
Online file sharing: innovations in media consumption / by Jonas Andersson Schwarz.
pages cm (Comedia)
Includes bibliographical references and index.
1. Peer-to-peer architectureSocial aspects. 2. Computer file sharing Technological innovations. 3. Social media. I. Title.
TK5105.525.S39 2013
384.3'3dc23
ISBN: 978-0-415-85430-6 (hbk)
ISBN: 978-0-203-74442-0 (ebk)
Typeset in Sabon
by Apex CoVantage, LLC
For Laura and Suzanna
I would like to thank my PhD supervisors Sarah Kember and David Morley; all of my other colleagues at the departments of Media & Communications at Goldsmiths and at Sdertrn University College; all of you who have had to bear with me while finishing this work; all of you who managed to distract me; and all of you who kindly let me use the floor space and facilities that were required to do this work. Large parts of this work have been made possible thanks to Swedish research foundation Riksbankens jubileumsfond.
A special thank you goes out to all the worlds file sharersespecially those of you who were so kind to lend me your opinions and viewpoints; not only my formal respondents but all of you who I have in some way or another engaged with over the course of the last decade. I owe you one.
People dont even know were a company. They think were two teenagers in a basement in Sweden.
(Matt Mason, Executive Director of Marketing, BitTorrent, Inc., in Wortham 2012)
The aim of this book is to make for a deeper critical perspective on the current phenomenon of mass-scale file sharing on the Internet. By focusing on the example of Swedenhome to both outlaw file-sharing site The Pirate Bay (TPB) and sanctioned corporate streaming service Spotifyinsights will be offered into both infrastructure and the ways personal inclination is premised on a general disposition that follows from the collective experience of such infrastructures. Sharing has become one of the most telling pastimes of our digital, networked age. However, as digital literacy involves both innovation and deviance, it accommodates sharing and copying in rather divergent ways: Today sharing is manifested in ways that are both uncontrollable and unyielding, as well as compliant and business friendly. One of the things that this book will show is how these two modes of sharing are related.
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