Matthew Mockridge - Your Next Big Thing

Your Next Big Thing

Creating Successful Business Ideas from Scratch

Matthew Mockridge

With a Foreword by Bill Mockridge

Mango Publishing
Coral Gables

Copyrigh t 2019 by Matthew Mockridge.

Published by Mango Publishing Group, a division of Mango Media Inc.

Cover design: Florian Eckelmann (KEEN Holding) at Martin Zech Design

Layout & Design: Martin Zech Design, Bremen | www.martinzech.de

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Your Next Big Thing: Creating Successful Business Ideas from Scratch

Library of Congress Cataloging-in-Publication number: 2019944189

ISBN: (print) 978-1-64250-141-4, (ebook) 978-1-64250-142-1

BISAC category code BUSINESS & ECONOMICS / Entrepreneurship

Printed in the United States of America

Table of Contents

Its quite astonishing: shortly after a child is born, I get the feeling that this tiny little person, who just saw the light of day an hour ago, is already whole. Of course, I know that the education they receive, the environment they grow in, andabove allthe friends they make, will have a strong influence on their development, and yet, I cant get rid of the feeling that the personality of this little person is alread y defined.

So it was with my brother Matthew: his birth was fast and uncomplicated, and he seemed particularly wide awake and curious as an infant. He was already a natural-born leader in primary school, but instead of being the center of attention, he was more concerned with helping others, encouraging them, and putting them in the spotlight. Thats why I wasnt surprised when he told me that he wanted to write a guide for young aspiring entrepreneurs to help them get on their way.

I advised him to keep the information brief and concise. I have been presented with many different projects in recent years, and quickly developed a tactic to distinguish good ideas from bad. I usually tell the other guy, You have fifty-nine seconds to convince me. In other words: be short, energetic, and to the point. Whoever can do that has my undivided attention. Otherwise, they wont get anywhere with me. Im firmly convinced that a lot of content is not as complicated as some people think, but the perceived complication resides in the way it is communicated. You can express simple things in a very complicated way and complicated things very simply. What matters is that you must be convincing and enthusiastic about your idea and convey it all in two sentences.

Thirty-four years ago, I was totally excited about an idea that completely changed my life. In the early 1980s, I wanted to introduce improvisational theater to Germany. Because of my stage experience in North America, I knew the craft very well, and I was ready to produce comedy shows all over Europe. Despite all this, the transition from artist to businessman was not an easy one. I had many questions that friends and colleagues tried to answer as best they could, but at every turn I seemed to lack business expertise. What would I have given at the time for a sound guide on entrepreneurshipone that offered brief and precise answers to my questions as well as solutions to my problems! I could have really used a set of rules to evaluate my project in the short, medium, and long terma book that would help me put together an effective team that I could rely on and grow with.

With Your Next Big Thing , Matthew has succeeded in writing a well-founded (but also very hip) guide book for young entr epreneurs.

This book dismantles complicated facts into individual parts that are immediately understandable, manageable, and, most importantly, practical. Matthews clearly organized and sensible structure for the book makes it a fantastic reference for when problems arise and solutions are needed. Heres what I did: I read it all in one go, and then I placed it on the shelf above my desk with a note saying, Check this out mo re often!

So, if youre an energetic young person with great ideas and with the dream of helping your company achieve resounding success in todays market, I simply cant recommend a better book than Your Next Big Thing . Thats just how g ood it is!

Im now looking forward to YOUR next b ig thing!

Dig in!

Bill Mockridge
Founder of the Springmau s Theather

Let the Show
Begin

First Act: the cover of this book is designed in blue and red. Why? Because over the past decade an entire generation has been conditioned by Facebook to associate these colors with a notificationthe joy of spotting something new. This kind of subconscious dopamine boost increases the pickup rate in a bookstore, or the click rate in an online shop. My thanks go out to Mark Zuckerberg: Thanks for turning me into a brain ninj a, buddy!

Starting
Up

You have my respect just for the fact that youre holding this book. That tells me a lot about you: You want more . You are hungry. You really want to make a differencewith more doing, less talking. That inspires me, and Im already a big fan of yours!

Its always been thrilling for me to help others understand how things (particularly victories) workto help them analyze a seemingly inexplicable success, break it down to its basic components, and understand the success enough to replicate the outcome. That is m y passion.

In researching this book, Ive used others strategies and methods (along with my own proven and tested ideas) as variables in a series of formulas and systems derived from the recurring behavioral patterns that I have observed. I hope youll let me be your translator and guide, so that together we may decipher the complexities of successful creativity. Well make our way through this dense jungle, help you find your really good ideas, and develop your presently undiscovered abilitieson the way to your next b ig thing!

Ill lead you by the hand as we make this journey using sixty proven methods that will allow you to produce groundbreaking ideas and summon unexpected accomplishmentsones that may change your life forever, just as they have changed mine. Practical tactical tools, like those in Chapter 3, give you the ability to generate ideas instantly. (Imagine that!) In Chapter 4, youll acquire a whole new mindset based on systematic success thoughts whichll rearrange your patterns of thinking, opening up entirely new perspectives. Youll see the world through new eyes!