Wild - Financial and Managerial Accounting, 7e

To my students and family, especially Kimberly,Jonathan,Stephanie, and Trevor.

To my wife Linda and children Erin, Emily, and Jacob.

To my mother, husband Bob, and sons Michael and David.

FINANCIAL AND MANAGERIAL ACCOUNTING: INFORMATION FOR DECISIONS, SEVENTH EDITION

Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright 2018 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions 2016, 2013, and 2011. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.

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ISBN 978-1-259-72670-5

MHID 1-259-72670-3

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Whether the goal is to become an accountant, a businessperson, or simply an informed consumer of accounting information, Financial and Managerial Accounting has helped generations of students succeed. Its leading-edge accounting content, paired with state-of-the-art technology, supports student learning and elevates understanding of key accounting principles.

This book excels at engaging students with content that shows the relevance of accounting. Its chapter-opening vignettes showcase dynamic entrepreneurial companies to highlight the usefulness of accounting. This editions featured companies Apple,Google, and Samsungcapture student interest, and their annual reports are a pathway for learning. Need-to-Know demonstrations in each chapter apply key concepts and procedures and include guided video teaching presentations.

This book delivers innovative technology to help student performance. Connect provides students a media-rich eBook version of the textbook and offers instant online grading and feedback for assignments. Connect takes accounting content to the next level, delivering assessment material in a more intuitive, less restrictive format.

Our technology features:

• A general journal interface that looks and feels more like that found in practice.

• An auto-calculation feature that allows students to focus on concepts rather than rote tasks.

• A smart (auto-fill) drop-down design.

The result is content that prepares students for todays world.

Connect also includes digitally based, interactive, adaptive learning tools that engage students more effectively by offering varied instructional methods and more personalized learning paths that build on different learning styles, interests, and abilities.

The revolutionary technology of SmartBook is available only from McGraw-Hill Education. Based on an intelligent learning system, SmartBook uses a series of adaptive questions to pinpoint each students knowledge gaps and then provides an optimal learning path. Students spend less time in areas they already know and more time in areas they dont. The result: Students study more efficiently, learn faster, and retain more knowledge. Valuable reports provide insights into how students are progressing through textbook content and information useful for shaping in-class time or assessment.

Interactive Presentations teach each chapters core learning objectives in a rich, multimedia format, bringing the content to life. Your students come to class prepared when you assign Interactive Presentations. Students can also review the Interactive Presentations as they study. Guided Examples provide students with narrated, animated, step-by-step walk-throughs of algorithmic versions of assigned exercises. Students appreciate Guided Examples, which help them learn and complete assignments outside of class.

A General Ledger (GL) application offers students the ability to see how transactions post from the general journal all the way through the financial statements. It uses an intuitive, less restrictive format, and it adds critical thinking components to each GL question, to ensure understanding of the entire process.

The first and only analytics tool of its kind, Connect Insight is a series of visual data displayseach framed by an intuitive questionto provide information on how your class is doing on five key dimensions.

A great enhancement! I love the fact that GL makes the student choose from an entire chart of accounts.

TAMMY METZKE, Milwaukee Area Technical College

JOHN J. WILD is a distinguished professor of accounting at the University of Wisconsin at Madison. He previously held appointments at Michigan State University and the University of Manchester in England. He received his BBA, MS, and PhD from the University of Wisconsin.