Culture Smart! - Vietnam--Culture Smart!

The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.

Adapted from Marcel Proust, Remembrance of Things Past.

ISBN 978 1 78702 852 4

British Library Cataloguing in Publication Data

A CIP catalogue entry for this book is available from the British Library

First published in Great Britain

by Kuperard, an imprint of Bravo Ltd

59 Hutton Grove, London N12 8DS

Tel: +44 (0) 20 8446 2440

www.culturesmart.co.uk

Inquiries:

Design Bobby Birchall

Printed in Turkey

The Culture Smart! series is continuing to expand. All Culture Smart! guides are available as e-books, and many as audio books. For further information and latest titles visit www.culturesmart.co.uk

GEOFFREY MURRAY has worked in Asia for more than forty years as a journalist, author, and teacher, including long stays in China, India, Japan, and Singapore. So far, he has published fifteen books on a wide range of business and socioeconomic issues, mostly about China, but also including Vietnam: Dawn of a New Market and Simple Guide to the Customs and Etiquette of Vietnam, both in 1997. He has closely followed developments in Vietnam ever since he served as a news agency war correspondent with the Australian army in the mid-1960s, winning the Australian governments Vietnam Logistic and Support Medal. He is officially listed as a Vietnam War veteran by the Australian government.

COVID-19

The coronavirus pandemic of 2020 affected millions of people around the world, causing unprecedented social and economic disruption. As the impact of this global crisis continues to unfold, in many countries social norms are being challenged, and enduring changes will be reflected in future editions of Culture Smart! titles.

In the second half of the twentieth century, Vietnam was in the headlines for all the wrong reasons. War raged. It was hard to know if it would ever end, and harder still to understand fully the rights and wrongs of the various protagonists. First, the French tried to stem the tide of Vietnamese nationalism; then the United States pitted itself against what it thought was a puny enemy, but which turned out to be tough, resilient, and ultimately victorious. The Americans might have pondered the fact that the Vietnamese had struggled, eventually successfully, for more than a thousand years to escape the clutches of their powerful neighbor, China. Patience in adversity sums up the Vietnamese character.

Since the country was reunified in 1975, the Vietnamese have undergone many hardships. The immediate postwar years were extremely harsh for many people in South Vietnam. Some fled into exile; others underwent rehabilitation to make them fit to live in a Communist state. To this were added economic hardships and even starvation.

Today, however, life has improved significantly. The decision to abandon one of the main tenets of Marxism, the centrally planned economy, in favor of a socialist market economy was a bold step, as was the decision to throw open the doors and invite the world, including former foes, to invest in the new Vietnam. As a result, the economy is one of the worlds fastest growing.

Visitors will find a confident, independent people, nursing few if any grudges about the sufferings caused by the war. The Vietnamese people are open and friendly, with a sense of humor and irony, and frankly curious about the outside world. Kind and generally helpful toward strangers, they are industrious, determined to improve their living standards, relatively honest, but always ready to seize any advantage that might come their way.

Culture Smart! Vietnam is aimed at the visitor who would like to learn a little more about the history, culture, traditions, sensibilities, and modern way of life of the Vietnamese. It explains deep-seated attitudes and describes some of the social, economic, and cultural changes now under way. It dispels common Western misconceptions and gives practical advice on what to expect and how to behave in unfamiliar situations. Whether you are visiting on business or for pleasure, we hope it will enable you to discover for yourself the warmth and vast potential of this fascinating country and its people.