Sunghan Ryu - Beauty of crowdfunding : blooming creativity and innovation in the digital era

Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools.

This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines, that is, entrepreneurship, information systems, and marketing, and correlates the literature to the best crowdfunding practices.

The book begins with origins, basic notions, and antecedents of crowdfunding. In the main parts, it demonstrates the five distinguished facets of crowdfunding: creativity, diversity, balance, connection, and change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding.

Sunghan Ryu is Assistant Professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching focus on IT innovations in cultural and creative domains from a business/management perspective. His current research projects revolve around crowdfunding and its impacts on creativity and innovation. He lives in Shanghai, China, with his wife and three daughters.

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Beauty of Crowdfunding
Blooming Creativity and Innovation in the Digital Era

Sunghan Ryu

For more information about this series, please visit www.routledge.com/series/RFBM

First published 2020
by Routledge
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2020 Sunghan Ryu

The right of Sunghan Ryu to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

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British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication Data

Names: Ryu, Sunghan, author.

Title: Beauty of crowdfunding : blooming creativity and innovation in the digital era / Sunghan Ryu.

Description: Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge frontiers of business management | Includes bibliographical references and index.

Identifiers: LCCN 2019042361 (print) | LCCN 2019042362 (ebook) |

Subjects: LCSH: Crowd funding. | Creative ability in business. | New business enterprisesFinance.

Classification: LCC HG4751 .R97 2020 (print) | LCC HG4751 (ebook) | DDC 658.15/224dc23

LC record available at https://lccn.loc.gov/2019042361

LC ebook record available at https://lccn.loc.gov/2019042362

ISBN: 978-0-367-19853-4 (hbk)
ISBN: 978-0-429-24371-4 (ebk)

Typeset in Galliard
by Apex CoVantage, LLC

For my wife Soohee and daughters Jimin, Jiwon, and Jina