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John V. Petrocelli - The Life-Changing Science of Detecting Bullshit

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Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocellis The Life-Changing Science of Detecting Bullshit reveals the critical thinking habits you can develop to recognize and combat pervasive false information and delusional thinking that has become a common feature of everyday life.

This is the perfect moment for...the psychology of detecting fake news in the world around usand false beliefs about ourselves too.
Adam Grant
Bullshit is the foundation of contaminated thinking and bad decisions that leads to health consequences, financial losses, legal consequences, broken relationships, and wasted time and resources.
No matter how smart we believe ourselves to be, were all susceptible to bullshitand we all engage in it. While we may brush it off as harmless marketing sales speak or as humorous, embellished claims, its actually much more dangerous and insidious. Its how Bernie Madoff successfully swindled billions of dollars from even the most experienced financial experts with his Ponzi scheme. Its how the protocols of Mao Zedongs Great Leap Forward resulted in the deaths of 36 million people from starvation. Presented as truths by authority figures and credentialed experts, bullshit appears legitimate, and we accept their words as gospel. If we dont question the information we receive from bullshit artists to prove their thoughts and theories, we allow these falsehoods to take root in our memories and beliefs. This faulty data affects our decision making capabilities, sometimes resulting in regrettable life choices.
But with a little dose of skepticism and a commitment to truth seeking, you can build your critical thinking and scientific reasoning skills to evaluate information, separate fact from fiction, and see through bullshitter spin. In The Life-Changing Science of Detecting Bullshit, experimental social psychologist John V. Petrocelli provides invaluable strategies not only to recognize and protect yourself from everyday bullshit, but to accept your own lack of knowledge about subjects and avoid engaging in bullshit just for societal conformity.
With real world examples from people versed in bullshit who work in the used car, real estate, wine, and diamond industries, Petrocelli exposes the red-flag warning signs found in the anecdotal stories, emotional language, and buzzwords used by bullshitters that persuade our decisions. By using his critical thinking defensive tactics against those motivated by profit, we will also learn how to stop the toxic misinformation spread from the social media influencers, fake news, and op-eds that permeate our culture and call out bullshit whenever we see it.

John V. Petrocelli: author's other books


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The author and publisher have provided this e-book to you for your personal use only. You may not make this e-book publicly available in any way. Copyright infringement is against the law. If you believe the copy of this e-book you are reading infringes on the authors copyright, please notify the publisher at: us.macmillanusa.com/piracy.

To my dearest of bullshit detectors,

Chepkemoi and Chepchumbafor calling me

on my bullshit when I needed it most

and giving me grace when I deserved it least.

Back in 82, I used to be able to throw a pigskin a quarter mile. Im dead serious. How much you want to make a bet I can throw a football over them mountains? Yeah. If coach wouldve put me in [the] fourth quarter, wed have been state champions, no doubt. No doubt in my mind. You better believe things would have been different. Id have gone pro in a heartbeat. Id be makin millions of dollars and livin in a big ol mansion somewhere. You know, soakin it up in a hot tub with my soul mate.

UNCLE RICO (Napoleon Dynamite)

The truth may be puzzling. It may take some work to grapple with. It may be counterintuitive. It may contradict deeply held prejudices. It may not be consonant with what we desperately want to be true. But our preferences do not determine whats true.

CARL SAGAN

bullshit (b o olshit) Vulgar Slang n. Foolish, deceitful, or boastful language. Something worthless, deceptive, or insincere. Insolent talk or behavior. bullshitted, bullshitting, bullshitsv.intr. To speak foolishly or insolently. To engage in idle conversation. v.tr. To attempt to mislead or deceive by talking nonsense. bullshittern.

In February 2017, just two days before the 2017 NBA All-Star Game, superstar Kyrie Irving made some interesting claims in a podcast that ended up receiving more attention than the game. He stated:

This is not even a conspiracy theory. The Earth is flat. The Earth is flat. The Earth is flat. What Ive been taught is that the Earth is round. But if you really think about it from a landscape of the way we travel, the way we move and the fact thatcan you really think of us rotating around the Sun and all planets aligned, rotating in specific dates, being perpendicular with whats going on with these planets [finger quotation marks on planets]? Because everything that they sendor that they want to say theyre sendingdoesnt come back. There is no concrete information except for the information that theyre giving us. Theyre particularly putting you in the direction of what to believe and what not to believe. The truth is right there, you just got to go searching for it.

Kyrie isnt the only one. When online surveyor YouGov conducted a survey asking over 8,000 US adults, Do you believe that the Earth is round or flat?, only 84% of respondents felt certain that the Earth is round. A total of 5% expressed doubts, 2% affirmed a flat Earth, and 7% werent sure. Even more, over 226,000 Facebook followers of the Flat Earth Society dispute the Earths curvature by promoting the false belief that the Earth is flat. However, when someone like Kyrie Irving, a world-famous basketball star with over 4 million Twitter followers, promotes these kinds of claims, they will gain a lot of attention.

But did Kyrie actually believe what he was saying, or was he merely bullshitting?

As a social scientist, I take Kyries claims very seriously. I dont take them seriously because I think Kyrie is correctI know his claims make as much sense as arguing that the Moon is made of cheese. I take them seriously because, as a researcher who studies bullshit, Kyries claims fit a pattern of behavior I see deployed over and over again. A belief in a flat Earth would make sense if there was genuine evidence of a worldwide conspiracy to fake decades of space exploration, a denial of many branches of science, or discoveries of new forces and laws of nature. But it doesnt really take any of thisall it takes is a mindset that completely disregards truth and genuine evidence. In other words, all it takes is bullshit.

Kyrie encourages us to seek the truth by finding concrete information and doing some research. Although I wont pretend to know what Kyrie meant by research, had he actually approached the question of the Earths shape scientifically, he would have determined that the answer is certainly not flat.

If Kyrie wanted to approach this question scientifically, he might have taken a glance at readily available scientific evidence on the issue. Scientists love using this method of analysis because critically evaluating a bunch of studies is much easier (less costly and time-consuming) than conducting their own experiments. There is well-documented evidence: of the Earths shadow on the Moon when the Earth passes between the Moon and Sun (i.e., lunar eclipse), the fact that sunrise and sunset do not happen at the same time all over the world, our perspective at sunset, the shapes of other planets, and the fact that worldwide space research programs have gathered massive collections of satellite imagesall supporting the belief that the Earth is not flat. As a critical thinker employing evidence-based methods of reasoning, I feel confident that the Earth is spherical. Why? Because multiple, independent sources of inquiry convergewith evidenceon the same conclusion that the planet we live on is shaped much more like a basketball than a hockey puck.

If historical records dont satisfy Earth-shape skeptics like Kyrie, there is always value in experimental replication (an essential piece of the scientific method). One very simple demonstration was conducted over 2,000 years ago by the Greek scholar Eratosthenes. Eratosthenes determined the shape of the Earth by putting a stick in the ground and doing a bit of math. He was aware that in Syene, the Sun was directly overhead on the first day of summer (June 21), casting no shadows at noon. Eratosthenes was in Alexandria, nearly 500 miles north from Syene. He planted a stick directly in the ground in Alexandria and waited to see if a shadow would be cast at noon. Sure enough, the angle of the sticks shadow measured about 7 degrees. Now, if the Suns rays are coming in at the same angle at the same time of day, and a stick in Alexandria is casting a shadow while a stick in Syene is not, it must mean that the Earths surface is curved. If you dont have three years to circumnavigate the Earth, you might take Dick Rutan and Jeana Yeagers route by airthey were the first to do sowhich they completed in nine days. In short, there are many routes to get to the same conclusion.

Kyrie isnt alone in believing something that isnt true. Many people still believe you can see the Great Wall of China from the Moon, despite the fact that Apollo astronauts confirmed that you cannot.

Yet, sharing these facts often dont persuade people who never believed in science in the first place. If someone believes that it is more likely that thousands of scientists, worldwide, are colluding in a conspiracy to hide the true shape of the Earth, then explaining otherwise wont get you very far. Despite the public criticism Kyrie received for his flat-Earth theory, he stood firm and remained unconvinced, saying in 2018, I dont know. I really dont, and added that people should do [their] own research for what [they] want to believe in because our educational system is flawed. It is one thing to suggest people do their research and another thing to make claims about things one clearly knows nothing aboutbut something tells me Kyrie hasnt really cared to look at genuine research evidence.

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