Nicole Neatby - From Old Quebec to La Belle Province: Tourism Promotion, Travel Writing, and National Identities, 1920-1967

FROM OLD QUEBEC TO LA BELLE PROVINCE

TUDES DHISTOIRE DU QUBEC / STUDIES ON THE HISTORY OF QUEBEC

Magda Fahrni et/and Jarrett Rudy

DIRECTEURS DE LA COLLECTION / SERIES EDITORS

1 Habitants and Merchants in Seventeenth-Century Montreal
Louise Dechne

2 Crofters and Habitants Settler Society, Economy, and Culture in a Quebec Township, 18481881
J.I. Little

3 The Christie Seigneuries Estate Management and Settlement in the Upper Richelieu Valley, 17601859
Francoise Noel

4 La Prairie en Nouvelle-France, 16471760
Louis Lavalle

5 The Politics of Codification The Lower Canadian Civil Code of 1866
Brian Young

6 Arvida au Saguenay Naissance dune ville industrielle
Jos E. Igartua

7 State and Society in Transition The Politics of Institutional Reform in the Eastern Townships, 18381852
J.I. Little

8 Vingt ans aprs Habitants et marchands Lectures de lhistoire des XVIIe et XVIIIe sicles canadiens Habitants et marchands, Twenty Years Later Reading the History of Seventeenth-and Eighteenth-Century Canada
Edited by Sylvie Dpatie, Catherine Desbarats, Danielle Gauvreau, Mario Lalancette, Thomas Wien

9 Les rcoltes des forts publiques au Qubec et en Ontario, 18401900
Guy Gaudreau

10 Carabins ou activistes? Lidalisme et la radicalisation de la pense tudiante lUniversit de Montral au temps du duplessisme Nicole Neatby 11 Families in Transition Industry and Population in Nineteenth-Century Saint-Hyacinthe
Peter Gossage

12 The Metamorphoses of Landscape and Community in Early Quebec
Colin M. Coates

13 Amassing Power J.B. Duke and the Saguenay River, 18971927
David Massell

14 Making Public Pasts The Contested Terrain of Montreals Public Memories, 18911930
Alan Gordon

15 A Meeting of the People School Boards and Protestant Communities in Quebec, 18011998
Roderick MacLeod and Mary Anne Poutanen

16 A History for the Future Rewriting Memory and Identity in Quebec
Jocelyn Ltourneau

17 Ctait du spectacle ! Lhistoire des artistes transsexuelles Montral, 19551985
Viviane Namaste

18 The Freedom to Smoke Tobacco Consumption and Identity
Jarrett Rudy

19 Vie et mort du couple en Nouvelle-France Qubec et Louisbourg au XVIIIe sicle
Josette Brun

20 Fous, prodigues, et ivrognes Familles et dviance Montral au XIXe sicle
Thierry Nootens

21 Done with Slavery The Black Fact in Montreal, 17601840
Frank Mackey

22 Le concept de libert au Canada lpoque des Rvolutions atlantiques, 17761838
Michel Ducharme

23 The Empire Within Postcolonial Thought and Political Activism in Sixties Montreal
Sean Mills

24 Quebec Hydropolitics The Peribonka Concessions of the Second World War
David Massell

25 Patrician Families and the Making of Quebec The Taschereaus and McCords
Brian Young

26 Des socits distinctes Gouverner les banlieues bourgeoises de Montral, 18801939
Harold Brub

27 Nourrir la machine humaine Nutrition et alimentation au Qubec, 18601945
Caroline Durand

28 Why Did We Choose to Industrialize? Montreal, 18191849
Robert C.H. Sweeny

29 Techniciens de lorganisation sociale La rorganisation de lassistance catholique prive Montral (19301974)
Amlie Bourbeau

30 Beyond Brutal Passions Prostitution in Early Nineteenth-Century Montreal
Mary Anne Poutanen

31 A Place in the Sun Haiti, Haitians, and the Remaking of Quebec
Sean Mills

32 The Paupers Freedom Crime and Poverty in Nineteenth-Century Quebec
Jean-Marie Fecteau

33 Au risque de la conversion Lexprience qubcoise de la mission au XXe sicle (19451980)
Catherine Foisy

34 From Old Quebec to La Belle Province Tourism Promotion, Travel Writing, and National Identities, 19201967
Nicole Neatby

FROM OLD QUEBEC TO LA BELLE PROVINCE

TOURISM PROMOTION,
TRAVEL WRITING,
and NATIONAL IDENTITIES,
19201967

NICOLE NEATBY

McGILL-QUENS UNIVERSITY PRESS

MONTREAL & KINGSTON | LONDON | CHICAGO

McGill-Queens University Press 2018

ISBN 978-0-7735-5495-5 (cloth)

ISBN 978-0-7735-5496-2 (paper)

ISBN 978-0-7735-5573-0 (ePDF)

ISBN 978-0-7735-5574-7 (ePUB)

Legal deposit third quarter 2018

Bibliothque nationale du Qubec

Printed in Canada on acid-free paper Canada

This book has been published with the help of a grant from the Canadian Federation for the Humanities and Social Sciences, through the Awards to Scholarly Publications Program, using funds provided by the Social Sciences and Humanities Research Council of Canada. Funding has also been received from the Faculty of Graduate Studies and Research, Saint Marys University. Funded by the Financ par le Government gouvernement of Canada du Canada Canada Council Conseil des arts for the Arts du Canada

We acknowledge the support of the Canada Council for the Arts, which last year invested $153 million to bring the arts to Canadians throughout the country.

Nous remercions le Conseil des arts du Canada de son soutien. Lan dernier, le Conseil a investi 153 millions de dollars pour mettre de lart dans la vie des Canadiennes et des Canadiens de tout le pays.

LIBRARY AND ARCHIVES CANADA CATALOGUING IN PUBLICATION

Neatby, Nicole, 1962, author
From Old Quebec to La Belle Province : tourism promotion, travel writing, and national identities, 19201967 / Nicole Neatby.

(Studies on the history of Quebec ; 34) Includes bibliographical references and index. Issued in print and electronic formats.

ISBN 978-0-7735-5495-5 (cloth).

ISBN 978-0-7735-5496-2 (paper).

ISBN 978-0-7735-5573-0 (ePDF).

ISBN 978-0-7735-5574-7 (ePUB)

1. Tourism Qubec (Province) Marketing History 20th century.
2. Tourism Government policy Qubec (Province) History 20th century. 3. Travel writing Qubec (Province) History 20th century. 4. National characteristics, French-Canadian History 20th century.
5. National characteristics, French-Canadian, in literature. 6. Qubec (Province) In literature. 7. Qubec (Province) Description and travel. I. Title. II. Series: Studies on the history of Quebec ; 34

G155.C2N43 2018

306.4819097140904

C2018-903575-7

C2018-903576-5

Set in 10.5/13.5 Goudy Oldstyle with League Spartan and Gotham
Book design & typesetting by Garet Markvoort, zijn digital

IN LOVING MEMORY OF MY FATHER

CONTENTS

ILLUSTRATIONS

ACKNOWLEDGMENTS

Not many can imagine the joy and relief I feel arriving at the stage when I can thank many of those who over the years, the many years, provided support both through wise scholarly advice and enduring friendship. The idea for this project came out of conversations with the much regretted and ever insightful Pierre Savard, but I was further motivated by my exchanges with Alain Roy, Karen Dubinsky, and Serge Jaumain who may not realize that I followed through with many of their suggestions. One of the most telling indications of this projects long maturation period is the fact that I owe much to the outstanding and thorough research conducted in the archives by Matthew Hayday in the long gone days when he was a graduate student.