Adrian Athique - The Indian Media Economy (2-volume set): Vol. I: Industrial Dynamics and Cultural Adaptation Vol. II: Market Dynamics and Social Transactions

Contents

Adrian Athique

Adrian Athique

Ashish Rajadhyaksha

Brian Stoddart

Douglas Hill and Adrian Athique

Vibodh Parthasarathi

Gregory D. Booth

Aswin Punathambekar

Vibodh Parthasarathi

S.V. Srinivas

S.V. Srinivas

Ratnakar Tripathy

Pradip Thomas

Vibodh Parthasarathi

Adrian Athique

Sathya Prakash Elavarthi

Lawrence Liang

Shishir K. Jha and Niraj Mankad

Vibodh Parthasarathi

Scott Fitzgerald

Babu P. Remesh

Sunitha Chitrapu

Adrian Athique

Adrian Athique and Douglas Hill

Rashmi M.

Tania Lewis

media dynamics in south asia

SERIES EDITORS

Adrian Athique, Vibodh Parthasarathi, and S.V. Srinivas

The centrality of mediation to social, economic, and political processes in South Asia has become increasingly evident in recent years. The media have become a substantial economic sector, with considerable strategic and symbolic importance for career decisions and for the fortunes of South Asia in the global economy. The intense mediation of the political arena has seen a wide range of media formats taking on the role of actors in the day-to-day operation of the democratic process and in the conduct of international relations. The use of media technologies for enabling the interlocking fields of education, employment, and consumption makes their functions and potentials a necessary concern for the social sciences. Beyond their utility, the expressive content of the media requires a deep engagement with cultural reproduction across the region.

Media Dynamics in South Asia curates an interdisciplinary approach that addresses media studies as a field of interlocking interests in politics, economics, culture, technology, gender, and education. Our imperative for expanding the breadth of media studies in this way serves the larger task of uncovering the various relationships, transactions, and interactions that characterize social change as a dynamic process. At the same time, our broad sociological approach to different aspects of the media requires us to account in depth for the conditions, concerns, and challenges specific to the region. It is no longer sufficient to maintain a paradigm for media analysis conceived elsewhere and transplanted, often uncomfortably, to various locations in the subcontinent. Rather, the presence of a large, sophisticated, and fast-moving media environment in South Asia promises sufficient depth to support original and innovative research approaches and the production of a future teaching curriculum grounded in the regional experience. The series seeks to play a critical role in establishing the necessary resources for supporting the growth of media studies in South Asia.

Adrian Athique is associate professor in cultural studies at the Institute for Advanced Studies in the Humanities, The University of Queensland, Brisbane, Australia.

Vibodh Parthasarathi is associate professor at the Centre for Culture, Media and Governance, Jamia Millia Islamia, New Delhi, India.

S.V. Srinivas is professor at the School of Liberal Studies, Azim Premji University, Bengaluru, India.

editorial board

Gregory D. Booth, University of Auckland, New Zealand

Paula Chakravartty, New York University, USA

William Crawley, Institute of Commonwealth Studies, UK

Biswajit Das, Jamia Millia Islamia, India

Stephen Hughes, School of Oriental and African Studies, UK

Douglas Hill, University of Otago, New Zealand

M. Madhava Prasad, English and Foreign Languages University, India

Aswin Punathambekar, University of Michigan, USA

Din Mohamed Rahman, University of Liberal Arts, Bangladesh

Ashish Rajadhyaksha, Centre for the Study of Culture and Society, India

Brian Stoddart, University of Melbourne, Australia

Pradip Thomas, University of Queensland, Australia

Ravi Vasudevan, Centre for the Study of Developing Societies, India

Chris Verschooten, KU Leuven, Belgium

the indian media economy

Volume I

Industrial Dynamics and Cultural Adaptation

edited by

Adrian Athique,

Vibodh Parthasarathi,

and

S.V. Srinivas

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ISBN-13 (print edition): 978-0-19-948263-4

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Contents

Adrian Athique

Adrian Athique

Ashish Rajadhyaksha

Brian Stoddart

Douglas Hill and Adrian Athique

Vibodh Parthasarathi