Christopher L. Atkinson - Semiotic Analysis and Public Policy: Connecting Theory and Practice

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Semiotic Analysis and Public Policy

Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message.

Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law.

This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.

Christopher L. Atkinson is Assistant Professor in the Public Administration program at the University of West Florida in Pensacola, Florida, USA. He serves as contributing faculty in the doctoral program at Walden University and has taught courses in the School of Public Administration at Florida Atlantic University, Boca Raton, Florida, and at Unity College, Unity, Maine. He received his PhD from Florida Atlantic University, and BA and MPA degrees from George Washington University in Washington, DC. His research interests include public management and policy studies, public budgeting and procurement, regulation, and emergency management.

Routledge Studies in Governance and Public Policy

28 Marriage and Values in Public Policy

Conflicts in the UK, the US and Australia

Elizabeth van Acker

29 Europeanisation, Good Governance and Corruption in the Public Sector

The Case of Turkey

Didem Soyaltin

30 Frontline Delivery of Welfare-to-Work Policies in Europe

Activating the Unemployed

Edited by Rik van Berkel, Dorte Caswell, Peter Kupka and Flemming Larsen

31 Decentring Health Policy

Learning from British Experiences in Healthcare Governance

Edited by Mark Bevir and Justin Waring

32 Decentring Urban Governance

Narratives, Resistance and Contestation

Edited by Mark Bevir, Kim McKee and Peter Matthews

33 Hybrid Public Policy Innovations

Contemporary Policy Beyond Ideology

Edited by Mark Fabian and Robert Breunig

34 Semiotic Analysis and Public Policy

Connecting Theory and Practice

Christopher L. Atkinson

For more information about this series, please visit: https://www.routledge.com/Routledge-Studies-in-Governance-and-Public-Policy/book-series/GPP

Semiotic Analysis and Public Policy

Connecting Theory and Practice

Christopher L. Atkinson

First published 2019
by Routledge
52 Vanderbilt Avenue, New York, NY 10017

and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

2019 Taylor & Francis

The right of Christopher L. Atkinson to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging-in-Publication Data
Names: Atkinson, Christopher L., editor.
Title: Semiotic analysis and public policy : connecting theory
and practice / edited by Christopher Atkinson.
Description: New York, NY : Routledge, 2019. |
Series: Routledge studies in governance and public policy ; 34 |
Includes bibliographical references and index.
Identifiers: LCCN 2018056893 (print) |
LCCN 2019004012 (ebook) | ISBN 9781351205993 (Master) |
ISBN 9781351205986 (Adobe) | ISBN 9781351205962 (ePub3) |
ISBN 9781351205979 (Mobi) | ISBN 9780815383475 (hbk) |
ISBN 9781351205993 (ebk)
Subjects: LCSH: Policy sciencesCase studies. | Political
planningCase studies. | SemioticsPolitical aspects
Case studies.
Classification: LCC H97 (ebook) | LCC H97 .S46 2019 (print) |
DDC 320.601/4dc23
LC record available at https://lccn.loc.gov/2018056893

ISBN: 978-0-8153-8347-5 (hbk)
ISBN: 978-1-351-20599-3 (ebk)

Typeset in Times New Roman
by codeMantra

To Debra Atkinson, my mom, for her work ethic,
&
To Janet Smith, my grandmother, retired postmaster of
St. David, Illinois, USA, and exemplar of public service.

Contents

CHRISTOPHER L. ATKINSON

Christopher L. Atkinson

In the introductory editorial of a 2018 issue of Public Administration Review (PAR), Jeremy Hall and R. Paul Battaglio lamented recent US federal government dismissals of evidence- and science-based budgeting and policy. This was shocking to those of us who believe in professional public management and support practices, policies, and management approaches that are evidence-informed or evidence-based (Hall & Battaglio, 2018, p. 181). They went on to warn of how the term evidence-based could be employed symbolically in an environment characterized by voters motivated by values and beliefs that using the term in this way might game the system, appealing to bias. They claimed that the PAR plays a central role in this debatein transferring knowledge to practitioners on the front line who can make immediate use of our findings across all levels of government and international boundaries (p. 182).

Hall and Battaglio are surely correct about the use of terms in symbolic ways. Throwing the net wide, public administration includes a host of disciplines, touching social and natural sciences. Meaning and seeking after knowledge can get lost amid the political context, where beliefs might be as important as facts in determining an outcome.

Public practitioners are busier than ever throughout the world, with government increasingly expected to do more with less under often-hostile political and practical circumstances. While I read PAR and generally enjoy the articles, the assertion of PARs central role is overconfident, if taken as the voice of public administration as an academic discipline. It is a sound question whether most frontline practitioners read PAR, or most academic work in public administration or its related disciplines for that matter. One might be able to make a case for the membership in the American Society for Public Administration (ASPA) as beneficial for a government job, because of ASPAs valuable practitioner-oriented webinars on program evaluation, human resources, and other career-oriented concerns. Most public administrators work outside a context when they have the luxury of time to read academic journals, even if journals were written precisely to their interest and potential use.

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