Robert Lawrence Guyer - Insiders Talk: How to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying, 4th Edition - Revised, Expanded, Up

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INSIDERS TALK

HOW TO SUCCESSFULLY LOBBY STATE LEGISLATURES

Over the Years Legislative Experts Reviews of Our Lobbying Book and Training Seminars

Not only has Bob Guyer written THE BOOK on lobbying at the state level... his seminars are of exceptional value for novices and seasoned government affairs specialists alike. If you are looking for an exceptional one-stop-shop for lobbying strategies and tactics, Mr. Guyers book is the place to go.

Ron Meyers, Esq.

Speaker pro tempore

Washington House of Representatives (former)

Mr. Guyer is an excellent presenter and has a wealth of knowledge and experience to share with lobbyists. The two-day seminar is packed with an agenda filled with valuable information and exercises to enhance the skills of a novice or a practitioner. The information he provided was so generic it could be applied to any organization whether it be a union, corporation or nonprofit. When I brought my team we were able to design our strategy for the ensuing session. I can also add that his book is a must if you want to maximize your lobbyist skills by reminding you of the nuts and bolts of lobbying. I always use it as a reference guide.

Bernal C. Baca, Ed.D.

Lobbyist

AFT Washington AFL-CIO (former)

Centro Latino (Seattle, current)

While I am a lobbying veteran, the workshop and book provided me with a fresh perspective on advocacy. Mr. Guyers clear structure and methodology for an effective lobbying campaign added to my own effectiveness with the legislature contributing to me being ranked one of the five best lobbyists in the state of Florida.

Desinda Wood Carper

Senior Legislative Advocate

Florida League of Cities (former)

Chief Legislative Assistant

Florida State Rep. Sharon Pritchett (current)

INSIDERS TALK

HOW TO SUCCESSFULLY LOBBY STATE LEGISLATURES

Guide to State Legislative Lobbying, 4th Edition Revised, Updated, Expanded

ROBERT L. GUYER

Other books by Robert L. Guyer

Insiders Talk: Winning with Lobbyists, Professional edition

Insiders Talk: Winning with Lobbyists, Readers edition

Insiders Talk: Glossary of Legislative Concepts and Representative Terms

Insiders Talk: How to Get and Keep Your First Lobbying Job

Insiders Talk: How to Successfully Lobby State Regulatory Agencies (2021)

Guide to State Legislative Lobbying, editions 13 (20002007)

INSIDERS TALK: HOW TO SUCCESSFULLY LOBBY STATE LEGISLATURES, Guide to State Legislative Lobbying, 4th Edition Revised, Updated, Expanded

Copyright 2020 Engineering THE LAW, Inc.

Published and Distributed by Engineering THE LAW, Inc.

www.lobbyschool.com

ALL RIGHTS RESERVED. No part of this book publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photo-copy, recording, or any otherexcept brief quotation in reviews, without the prior permission of the author or publisher.

PRINT VERSION DATA

First Edition published 2000, Revised Edition published 2003, Third Edition published 2007. Requests for permission to make copies of any part of this book should be sent to:

Engineering THE LAW, Inc.

13714 N.W. 21 Lane

Gainesville, Florida 32606

Library of Congress Control Number: 2019907640

Main entry under title: Guide to State Legislative Lobbying

Print ISBN: 978-0-9677242-5-6

Ebook ISBN: 978-0-9677242-8-7

Book design by Sarah E. Holroyd (https://sleepingcatbooks.com)

This guide is dedicated to advancing a government of the people and for all the people by fostering the skills individuals and organizations need to influence their state legislatures.

Table of Contents

Foreword

Robert Guyers Guide to State Legislative Lobbying , 4th edition is a timely and important update to this comprehensive lobbying handbook. Gridlock in Congress has led states to consider issues that traditionally were in the federal domain. In todays political environment, federal lobbying isnt enough, making this handbook even more relevant for advocacy professionals across the country.

About 10 years ago as a regional government affairs manager responsible for 15 western states, I attended Bobs two-day seminar. Although I was already a successful and fairly well-seasoned professional, I hoped that the class might offer a few new tips or help me polish existing skills. However, the class, Guide , and materials collectively provided a far more extensive learning opportunity than I anticipated.

Building on my previous successes and failures, the training helped me hone strategies for dealing more effectively with my increasing responsibilities. I learned to better identify potential coalition partners beyond natural allies, to more accurately assess my chances of success prior to embarking on a new lobbying effort, and improve my process for hiring and evaluating outside lobbyists. Most importantly, Bobs foundational emphasis on trust through credibility and honesty instilled a greater level of confidence in my own approach to working with lawmakers.

I have been involved with state legislative politics and lobbying for more than 30 years, beginning as an intern during my senior year in college. Today I manage a national state and local lobbying program for a major U.S. wireless carrier. I am confident that whether this is your first time lobbying or you are at the pinnacle of your career, Guide to State Legislative Lobbying and Bobs training will increase your effectiveness in advocating for your desired outcome.

Russell J. Sarazen

Senior Director, State Legislative Affairs

T-Mobile US

Welcome

Insiders Talk

How to Successfully Lobby State Legislatures

Guide to State Legislative Lobbying, 4th Edition

This book is a revised, updated, and expanded how-to, hands-on primer describing a basic, simplified model for passing a law. It offers a coherent methodology for developing, implementing, and leading an effective state legislative lobbying campaign.

You are likely reading it because either you or your course instructor realize(s) that the state legislature can do basically anything it wants to you or for you. Government regulates land use, individual contracts, torts, and business and property transactions. It grants privileges such as licenses to operate a business, practice a profession, drive, and marry. It defines crimes and prescribes punishment. Finally, it takes money from many through taxes and gives it to others through government benefits.

As of this writing, the future for state legislative lobbying is exciting! The federal government by default or plan is returning to the states some of the domestic authority taken during the New Deal. Less and less will Congress solve domestic matters; states will be expected to find their own solutions. Associations will find themselves spending less time in Washington on domestic matters and more time in state houses as power once centralized in Washington is decentralized among the states.

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