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Edoardo Nesi - Sentimental Economy

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Edoardo Nesi Sentimental Economy
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In a warm, perceptive essay that touches on economics, fashion, literature, and politics, the Strega Prizewinning author of Story of My People reflects on the seismic shifts of 2020 and the diverse ways were adapting.
Attempting to make sense of the incredible upheaval of 2020from the devastating impact of COVID-19 to the sudden loss of his fatherEdoardo Nesi considers the changing global economy and its effect on our lives. He shares the stories of Alberto Magelli, a small textile entrepreneur; Livia Firth, a prominent advocate for sustainability; Elisa Martelli, a young Sangiovese winemaker; Enrico Giovannini, a leading economist and statistician; Rino Pratesi, a proud butcher from the heart of Tuscany; and more.
From the overworked to the unemployed, were all grappling with difficult questions about our current disorienting world: Will we ever feel healthy again, and what will it take to regain normality? What does progress mean today? Have science and technology let us down? What will the increased prevalence of remote working mean for our cities, and for our lifestyles generally? Deftly weaving together the personal and the economic, Nesi takes us on a fascinating journey to understanding.

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ALSO BY EDOARDO NESI

Story of My People

Infinite Summer

Everything Is Broken Up and Dances:
The Crushing of the Middle Class

Acknowledgments

I must thank Enrico Giovannini, Livia Firth, Alberto Magelli, Luciano Cimmino, Elisa Martelli, Rino Pratesi, Alberto Galassi, and Guido Brera for letting me interview them.

Serena Dandini, for having told me some time ago that what I wrote about was the sentimental economy.

And also Giovanni Veronesi, Valeria Solarino, Dario Di Vico, Teresa Ciabatti, Chiara Valerio, Carmine Schiavo, Mario Desiati, Sandro Veronesi, Valerio Barberis, Roberto Santini, Francesco Meli, Cosimo Pacciani, Mario Paloschi, and Salvatore Federico.

Ugo Marchetti, fundamental and irreplaceable.

My siblings.

Elisabetta, Eugenio, and the whole Nave di Teseo.

Carlotta, Angelica, and Ettore.

Afterword

So much, so very much has happened since the day in November 2020 when Sentimental Economy was published in Italy, but theres no point in telling you about it here.

You know it, we all know it already.

Of the people youve just read about, two have already changed jobs. Im glad to say that Giuseppe Conte is no longer the prime minister of Italy, while Enrico Giovannini has been appointed to the cabinet position of Minister of Sustainable Infrastructure and Mobility.

In spite of the disruptions to the global supply chain and the return of inflation, the economysentimental or otherwisesurged powerfully in 2021, dispelling all fears and defying all predictions.

From the Malibu beach where he took refuge after finally managing to show his collection to his Los Angeles clients, the Mage phoned to tell me that hed enjoyed a record year.

Elisa Martelli too had an excellent year, as did her red wines. And her Cabernet Franc was awarded the highly regarded Tre Bicchieri award.

Luciano Cimmino did much bigger business in 2021 than he did in 2019, before Covid even existed.

Livia Firth let me know that she had an excellent 2021, and shes already preparing for the imminent advent of the metaverse.

It was a record year for Alberto Galassi too. Millionaires are fighting to buy his boatsor should we say, his private islandsand his order book is full until 2023.

Rino Pratesi continues to sell his amazing roast beef.

And once again Guido Brera has emerged victorious from his duel with Guicciardini, successfully peering into the very same future about which he shouldnt by rights be able even to guess. His investments have gone spectacularly, especially his FAANG stocks, and he has earned millions of euros for his clients.

Then why do I feel so bad, Edo, why? he writes me. All of this suffering, all these deathsAll this angerTell me, why do I feel so bad?

And I dont know what to tell him.

I feel bad myself.

These are strange days, as if medicated.

And to make things worse, weve lost Joan Didion.

Well Before the Pandemic

Some time back, well before the pandemic, the screenwriter and director Giovanni Veronesi, who had a show on TV called Maledetti amici miei (Damned friends of mine), reached out to ask me if Id like to write something about friendship, which would then be read on air by the actress Valeria Solarino.

I had only recently finished writing La mia ombra tua (My shadow is yours), and I felt drained, but Giovanni and I have been friends since high school, and I didnt want to tell him no, so I tried writing it, this thing about friendship. Try as I might, though, it wouldnt take form, and just as I was about to tell him that I couldnt do it, it occurred to me that maybe, just maybe, I might be able to write something for my father, my babbo, disguising it as a message for a friend, because I couldnt stand to think about him anymore. Id stopped dreaming about him, I couldnt even bring myself to cry about him.

I gave that a try, and it worked like a charm.

Anyone who knew me realized that I wasnt writing to a friend.

Those who love me understood and mercifully said nothing, and so, that eveningit was late, past midnightI watched Valeria step on stage, lovely as the noon sun, and transmit my first message to my father since what had happened.

Oh, ciao, listen, I wanted to tell you something.

Yesterday I thought back to that interview with Muhammad Ali you read me a long time ago.

Where he says that Earnie Shavers hit him with such a powerful right it shook his kinfolk back in Africa.

It was such a hard punch that Alis legs folded beneath him, and he was forced to cling to the ropes to keep from falling. Muhammad Ali, the greatest, explained that if he had been knocked to the canvas, hed never have had the strength to get back up.

So he stayed up, wasnt knocked to the canvas, and somehow managed to survive to the end of that round and indeed went on to win the fight.

So, I thought maybe you read it to me because you wanted me to be like him in my life. Like Muhammad Ali. That you wanted me to refuse to hit the canvas, no matter how hard I might get punched.

But he was Muhammad Ali, and Im just me. And I hit the canvas hard that day. And I stayed down.

For months on end, I stayed down.

Im only now starting to get back up on my feet.

Thats what I wanted to tell you.

That Im getting back on my feet, and that I miss you. I miss you so much. Id give my right arm to be able to hug you once again. Just once, that would be enough. But I know its not possible, so I send you my best wishes.

And when you see himMuhammad Aliplease tell him that I miss him too.

Taking Another Step

And then the world goes crazy.

Today weve decided to take another step, says Giuseppe Conte on TV. The administration has decided to shut down all business and manufacturing operations nationwide, except for those that are strictly necessary, crucial, and indispensable to ensuring a reliable supply of essential goods and services.

The date is March 21, 2020, and the prime minister of the Italian Republic is once again addressing the nation live, this time alongside a woman whos signing his words for the hard of hearing.

Weve worked all afternoon with the trade unions and the manufacturers and professional associations to draw up a detailed list setting forth the manufacturing sectors, categories of production, and public utility services, the ones that are most vital to the continued operation of the state in this phase of the emergency.

Weve worked all afternoon.

All supermarkets will continue to remain open, as well as all stores selling foodstuffs and other basic necessities. So let me point this out: we expect no restrictions on the days that supermarkets can remain open to the public. There is no reason for any runs on stores. There is no reason we should see long lines, which would be entirely unjustified at this time. Pharmacies and other retail outlets selling pharmaceutical goods will also remain open. Likewise, banking, postal, insurance, and financial services will continue to be provided. We will ensure all essential public services, such as transportation. We will of course further ensure all related ancillary services that are necessary for those permitted essential services.

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