Dr. Diyari Abdah - Business NOT as Usual: Success Strategies for Building a Pandemic Proof Business

Business NOT as Usual

Dr. Diyari Abdah has done an astounding job! This book takes you on an empowering journey. Diyari has created a must-read in the small-medium business category! A powerhouse of practical and workable plans and a road map to success. Anyone planning for a successful business recovery needs to read this book and keep it in their reference library.

Jack Canfield, New York Times bestselling author, co-author of The Success Principles: How to Get from Where You Are to Where You Want to Be

NEW YORK

LONDONNASHVILLEMELBOURNEVANCOUVER

Business NOT as Usual

Success Strategies for Building a Pandemic Proof Business

2021 Dr. Diyari Abdah, MBA MSc

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing. Morgan James is a trademark of Morgan James, LLC. www.MorganJamesPublishing.com

ISBN 9781631953422 paperback

ISBN 9781631953460 Case Laminate

ISBN 9781631953439 eBook

Library of Congress Control Number: 2020946896

Cover Design by:

Creative-Artz

Interior Design by:

Christopher Kirk

www.GFSstudio.com

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This book is dedicated to every business owner, leader, and manager who spent their life building a solid business to serve others and move the economy forward yet struggle to see a positive future because of all the economic turmoil this world is facing at the moment. Despite all the ups and downs, though perhaps more downs than ups for some, they still exist through sheer resilience and determination. I am proud to be one of you!

T o the amazing people and friends, I have met in my life who shared their wisdom with me, gave me advice, were my mentors and extended a helping hand when needed. I will never forget you.

To my dear friend and brother, Tom Ziglar, for his tireless efforts to help others, for making today better than yesterday, for the value he adds to my life and for a great friendship that I cherish.

And, of course, to my parents, who have always been there for me and love me for who I am; to my two sons Dilan and Alan, who always make me proud and are the reason I do what I do in life; and, of course, to my wife for her dedication and continuous support over the past thirty years.

Finally, many thanks to my publisher, Morgan James Publishing, for seeing the vision of my message and supporting Business NOT as Usual.

W hat if? What if business NOT as usual is a good thing?

I can assure you this book, written by my good friend, Dr. Diyari Abdah, is a good thing.

Is business NOT as usual a good thing for you? I have good news for you: It is if you decide it is!

The COVID-19 pandemic has turned the business world upside down. Entrepreneurs and business owners are facing challenges they had never dreamed of. And yet, these challenges are simply opportunities in disguise. I like to keep things simple, just like this book does: Successful businesses solve problems, and they are run by business owners who understand this. Can you recall a more problem-filled business climate in your lifetime? I cant! Opportunities are everywhere!

What I love about this book is that it identifies the problems every business owner is facing and then focuses on the solutions for each of them. This is a key concept: Identify the problem, then focus on the solution. Focusing on the problem is a recipe for disaster.

As you look at you and your business, what problems/OPPORTUNITIES have you identified in the following areas:

Your mindset and beliefs about the current business climate?

The attitude, mindset and skills of your people?

The new challenges your customers and clients are facing?

Business NOT As Usual is the edge you need to seize the enormous opportunity facing you and your business. Throughout history, the greatest trials are followed by the most incredible transformations and innovations by those who understand that while they cannot change the circumstances, they can change the way they see the circumstances, and then take action to develop themselves and their team members so that they can serve and solve the problems of their customers. If this sounds like you, or the business owner you want to become, then jump right in and get started devouring this book!

Tom Ziglar, CEO of Zig Ziglar Inc.

I never planned or foresaw writing a book like this, or any book about this topic for that matter. No one could have ever anticipated that, one day, we would live in a time of isolation and fear. Fear of shaking hands with each other, or sitting next to a fellow passenger on a plane and having a friendly talk, and, worse, fear of touching and hugging a loved one.

Many of our habits have changed forever, and new norms are in place of old habits.

All the rulebooks have been torn up, and new chapters have been written; new rules will apply from now on.

In wartime, despite the devastation and damage, you know where you stand. You know who and where the enemy is, and what it takes to conquer them if you have the will and the power. When the war is over, life, in a way, slowly goes back to some normality, despite everything. Enemies forgive each other; some become even good friends and allies.

This is because we are human, and we are resilient, and we learn from history. History leaves clues and patterns, which have been studied thoroughly and deeply by many.

A virus, on the other hand, is a different kind of enemy all together. There are no peace treaties, no trade agreements or coalitions.

Standing in the face of natural disasters is another example of human resilience. The world is full of earthquakes, fires, floods, tsunamis, storms, avalanches, typhoons and volcanos. Working with nature, despite its sometimes unkind actions, humans have managed to stand up again and rebuild what was damaged.

Once again, this is because humans have a long history with nature, the good, the bad and the ugly, and lessons have been learned from disasters and the unforgiving turn of nature. We stand up again and rebuild our world once more.

Again, life goes on, sometimes even better than before, except for the losses we endured, the human sacrifice and loss.

Historically, after all nature has thrown at us, businesses, both small, medium and large, have stood up on their feet again, ready to move the economy around. We were back, shaking hands and hugging loved ones, eating together, enjoying a cup of coffee two feet away from a fellow human being in a caf, or sitting for countless hours on a flight next to a stranger.

That used to be our normal despite everything that had happened before.

Now, the world has changed, and it is not an exaggeration if we say that it has probably changed for many years to come. Perhaps an entire generation may never see or relive the old ways of doing things.