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Gabriele Suder - Doing Business in Europe

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Gabriele Suder Doing Business in Europe

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The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples. Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses. Also new to this edition: Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBevs acquisition of British SABMiller, and the expansion of Alibaba Group in Europe. Enhanced material on business in EFTA and CEFTA areas. Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe. Coverage of the challenges and opportunities stemming from migration and the refugee crisis. A specific focus on the gig and shared economy. An investigation into how sustainability and climate change agreements impact on business. The book is supported by online resources for lecturers and students, including an instructors manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevant videos and podcasts. Suitable reading for students on European business modules at both undergraduate and postgraduate level.

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Doing Business in Europe
Doing Business in Europe - image 1
Doing Business in Europe

3rd Edition

  • Gabriele Suder
  • Johan Lindeque
Doing Business in Europe - image 2
  • Los Angeles
  • London
  • New Delhi
  • Singapore
  • Washington DC
  • Melbourne
Doing Business in Europe - image 3

SAGE Publications Ltd

1 Olivers Yard

55 City Road

London EC1Y 1SP

SAGE Publications Inc.

2455 Teller Road

Thousand Oaks, California 91320

SAGE Publications India Pvt Ltd

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Mathura Road

New Delhi 110 044

SAGE Publications Asia-Pacific Pte Ltd

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#10-04 Samsung Hub

Singapore 049483

Gabriele Suder, Johan Lindeque 2018

First published 2018

Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.

This book may contain links to both internal and external websites. Unless otherwise indicated, all links included were active at the time the book was published. SAGE does not operate these external websites and does not necessarily endorse the views expressed within them. SAGE cannot take responsibility for the changing content or nature of linked sites, as these sites are outside of our control and subject to change without our knowledge. If you do find an inactive link to an external website, please try to locate that website by using a search engine. SAGE will endeavour to update inactive or broken links when possible.

Library of Congress Control Number: 2018941561

British Library Cataloguing in Publication data

A catalogue record for this book is available from the British Library

ISBN 978-1-5264-2073-2

ISBN 978-1-5264-2074-9 (pbk)

Editor: Matthew Waters

Editorial assistant: Jasleen Kaur

Production editor: Sarah Cooke

Marketing manager: Alison Borg

Cover design: Francis Kenney

Typeset by: C&M Digitals (P) Ltd, Chennai, India

Printed in the UK

To Jess and Mike To David the very European Chantal Caroline Ingrid - photo 4

To Jess and Mike:

To David, the very European Chantal & Caroline, Ingrid & Rudolf, and the also very European PPM (Gabriele)

To my parents Lynn and Jan (Johan)

Summary of Contents
List of Illustrations
Figures
Tables
Boxes
Maps
Graphs
About the Authors
Dr Gabriele Suder is Professor at the University of Melbourne, Australia, and serves as Professorial Fellow at the Melbourne Business School. She is also guest professor at the University of Bayreuth, Germany. She is an experienced external research fellow at JETRO (Japan) and expert at the European Union and the United Nations Conference on Trade and Development (UNCTAD). She holds a PhD in Management from the University of Bath, UK, and became a full Professor in 2004 at SKEMA Business School, France, with a career spanning principally across Germany, France, Finland, China, the USA and Australia. As a practitioner and senior leader, she also served as International Relations Director at the University of Melbourne, Australias leading university and runs her own entrepreneurial business activity. Her research mainly focuses on internationalization and regionalization, market integration and non-market strategy (corporate lobbying), with high-level distinction for her work in the field of regionalization, especially on free trade agreements (FTAs) and partnership strategy and its impact on international investment trends, including the Jean Monnet Chair. Gabriele is author of numerous international business and strategy books, including International Business, a book series on the impact of terrorism on internationalization, the co-edited Routledge Companion on European Business, and award-winning case studies and scholarly articles. As well as regularly appearing in the news media commenting on European and international business and current affairs, Gabriele also runs her own company, SuderConsulting (www.gabrielesuder.com), covering international trade and investment, and governmental relations.Dr Johan Lindeque is a Senior Research Associate at the University of Applied Sciences and Arts Northwestern Switzerland FHNW and affiliated with the University of Amsterdam Business School. He obtained his Bachelor of Business Administration (BSc (Hons)) and PhD degree from the University of Bath School of Management, UK, and has previously held the position of Lecturer in International Business at Queens University Management School, Belfast, UK. He is also a member of the editorial board of the Journal of World Business. His research focuses on the relationship between international business and government in relation to phenomena such as international trade and the European energy transition. He has been awarded the Van der Schroeff award for his teaching performance by the Faculty of Economics & Business, when he worked as Assistant Professor at the University of Amsterdam Business School. He has published on the topics above and others in the Journal of World Trade, Business and Politics, Industry and Innovation, European Journal of International Management, Journal of Common Market Studies, European Urban and Regional Studies, British Journal of Management and Management International Review. He is also a member of the Academy of Management (AoM), the Academy of International Business (AIB), the European International Business Academy (EIBA), the Strategic Management Society (SMS) and the European Group for Organizational Studies (EGOS).
Acknowledgments

Many people have helped make this third edition of Doing Business in Europe possible. The authors would like to thank the following people, firms and organizations for their valuable direct or indirect help, suggestions, intellectual and collegial support, and submission of material.

Yet first of all, we would like to thank our families for their great support and patience.

Second, thanks to our colleagues, friends and contributors. The comments, suggestions, work arrangements and essential information provided have proven invaluable.

Third, among contributors we would like to particularly thank our case study authors and co-authors, for the excellent illustrations they helped put together to illustrate hands-on what Doing Business in Europe is really about. Special thanks to Dr Jenny Hillemann at Vrije Universiteit Brussel, Dr Mike Szymanski at Tecnologico de Monterrey, and his student Alex Davies at the University of Victoria, Professor Andrei Panibratov, Saint-Petersburg State University, Bojan Pantic, Saint-Petersburg State University, Dr Stephan Hartmann, Osram Regensburg, Professor Christopher Stehr, Polymundo Heilbronn, Rui Torres de Oliveira at the University of Queensland and Dr Daniel Rottig, Florida Gulf Coast University. Dr Jenny Hillemann kindly supervised and produced case studies with her students at Vrije Universiteit Brussel, some of which are comprised here, including (in no specific order) Damiaan Bogaerts, Mattias Bott, Victor Donck, Mirella Lancz, Sofian Ouahchi, Zhilling Luo, Julie Swaenen, Wito Van Oijstaeijen, Elise Cuyvers, Sepideh Asghari, Ermir Daji, Pieter Deleye, Simon Hens, Celine Cassimon and Mirte Van Thillo, Elise Mankiyan, Arne Aertbelin, Caroline Verhelst, Kaat Wouters, Anton Braet, Lydia Kljajic, Yeidy Sosa Vincente, Paloma Lopez Bondi, Sam Heuten, Tim Biemans, Sofie Blond, Lynn Van Oproy, Mathijs Wouters, Evelien Nauwelaerts, Steven Verwerft, Yun Jin, Elien Schildermans, Wassim El Azraki, Peter Pava, Kirsten De Hantsetters, Seppe Dons, Sebastien Dinet and Gauthier Kluft. Thanks to all. We also sincerely thank all online case contributors

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