Steven Rosenbaum - Curation Nation: How to Win in a World Where Consumers are Creators

Advance Praise for
Curation Nation

Curation, not creation, is king, and Rosenbaum shows you why and what you can do with this knowledge. This is a great piece of research and analysis.

Guy Kawasaki, cofounder, Alltop; author, Enchantment: the Art of Changing Hearts, Minds, and Actions

From food to music to news to deals, a vivid picture of the necessity for curation. If you value your brands future, read this book.

Lisa Gansky, author, The Mesh: Why the Future of Business Is Sharing

Big thoughts and real reportingthe essential guidebook for anyone paddling in the media flood.

Spencer Reiss,WIRED

Rosenbaum has assembled big ideas, bigger egos, and more than enough information to catch you up, in a hurry.

Seth Godin, author, Linchpin

The primer for how information is going to be processed in the future and how information businesses are going to prosper.

Michael Wolff, author, The Man Who Owns the News and Burn Rate

Curation is one of the most important trends in media and business todayCuration Nation makes sense of it for you.

Jeff Jarvis, author, What Would Google Do?

Hits the bulls-eye in exploring what matters in our digital world.

Jon Miller, chief digital officer, News Corp

Rosenbaum has the answer to information glut.

Douglas Rushkoff, author, Program or Be Programmed

A map that leads brands to relevance in the next Web.

Brian Solis, author, Engage!

Steve Rosenbaum has LIVED curation as a business value for several years. You need this information in your consideration set for the new marketing world.

Chris Brogan, author, Trust Agents; president, Human Business

Teaches you three key things: Be authentic, be passionate, and be trustworthy. Rosenbaums secrets can help you get your curation game up and stay two steps ahead of the competition.

Daymond John, founder, Fubu; author, The Brand Within

Explains how our friends and colleagues are emerging as our most trusted editors.

Steve Case, former chairman and CEO, America Online;
chairman and CEO, Revolution LLC

Steve Rosenbaum is a genuine visionary.

Bob Garfield, cohost, NPRs On the Media;
author, The Chaos Scenario

In a world filled with user-generated content, users are becoming editors. Its called curation, and Steve Rosenbaum explains why this is such an important trend.

Fred Wilson, partner, Union Square Ventures; blogger, AVC blog

Steve Rosenbaum has seen the future and bottled it for all future curators.

Scott Heiferman, CEO, Meetup.com

Steve Rosenbaum has become a Web video pioneer. So when Steve talks about curation, people should listenI do.

Dan Abrams, founder, Abrams Media Network

Steve Rosenbaum understood the power of online communities well ahead of the pack. Now he is talking about the impact of collaboration, and wed all be well advised to listen.

Jon Klein, former president, programming, CNN

A practical guide for how the digital world will evolve in the next decade.

Howard Morgan, partner, IdeaLabs and First Round Capital

Rosenbaum explains the role curation is playing in our Twitter and Facebook world.

Robert Scoble, blogger, Scobleizer.com

Contains the prescription for turning this new open, accessible world of information into a more profitable business.

Stephanie Agresta, EVP, social media, Weber Shandwick; author, Perspectives on Social Media Marketing

Offers an easy-to-read and coherent vision of twentieth-century media.

Jack Myers, author, Reconnecting

The future of digital living is curation. Read and enjoy.

Shelly Palmer, author, Television Disrupted;
host, NBC Universals Live Digital with Shelly Palmer

A savvy look at the full-on revolution in communications, buying and selling.

J. Max Robins, vice president and executive
director, the Paley Center for Media

Steve Rosenbaum has a gift: he sees things before anyone else. Now in Curation Nation, hes sharing that gift with the rest of us. Dont miss out. Read this book!

Alan M. Webber, cofounder, Fast Company

The instruction manual for organizing the data of our post-digital world.

Jason Silva, writer, filmmaker and founding host/producer, Current TV

Bursting with fresh insights, relevant case studies, expert interviews, and revealing anecdotesall in the service of a compelling thesis from one of the true pioneers in media and technology.

Andrew Heyward, former president,
CBS News; principal, MarketspaceNext

To make sense of our information flood, we need to combine human and machine intelligence. Curation Nation helps us understand why machines cant do it alone, and why they need our help.

Dan Gillmor, author, We the Media

Required reading for modern retailers.

Dale Nitschke, former president, Target.com; partner, Ovative/Group

Offers a compelling case for the art, craft, and enduring value of human judgment.

Andrew Nachison, founder, We Media

A must-read if you care about media, marketing, or the emerging voice of consumer amplified by the Web!

Jeff Hayzlett, author, The Mirror Test

Of all the power shifts that are redefining the competitive environment, none matters more than the rise of readers, users, and customers as the true power players in business and media. Steven Rosenbaum understands how to do great things in this new environment, and in Curation Nation he explains his ideas and makes them come to life. Theres nothing more exciting than learning from someone who is inventing the future. Thats what Steve is doingand this important book shows all of us how to do it too.

William C. Taylor, cofounder, Fast Company; author, Practically Radical

CURATION NATION

HOW TO WIN IN A WORLD WHERE CONSUMERS ARE CREATORS

STEVEN ROSENBAUM

Copyright 2011 by Steven Rosenbaum. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-176233-5
MHID: 0-07-176233-7

The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-176039-3, MHID: 0-07-176039-3.

All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.