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Tiziano Bonini - Radio Audiences and Participation in the Age of Network Society

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Radio Audiences and Participation in the Age of Network Society This book maps - photo 1
Radio Audiences and Participation in the Age of Network Society
This book maps, describes and further explores all contemporary forms of interaction between radio and its public, with a specific focus on those forms of content co-creation that link producers and listeners. Each essay will analyse one or more case studies, piecing together a map of emerging co-creation practices in contemporary radio. Contributors describe the rise of a new class of radio listeners: the networked ones. Networked audiences are made up of listeners that are not only able to produce written and audio content for radio and co-create along with the radio producers (even definitively bypassing the central hub of the radio station, by making podcasts), but that also produce social data, calling for an alternative rating system, which is less focused on attention and more on other sources, such as engagement, sentiment, affection, reputation and influence. What are the economic and political consequences of this paradigm shift? How are radio audiences perceived by radio producers in this new radioscape? Whats the true value of radio audiences in this new frame? How do radio audiences take part in the radio flow in this age? Are audiences interactions and co-creations overrated or underrated by radio producers? To what extent can listener-generated content be considered a form of participation or free labour exploitation? Whats the role of community radio in this new context? These are some of the many issues that this book aims to explore.
Tiziano Bonini is a Lecturer in Media Studies at the IULM University of Milan, Italy. Since 2005, he has also worked as a freelance radio producer for community, national commercial and public radio.
Beln Moncls is a Post-doctoral Researcher in the Audiovisual Communication and Advertising Department at the Autonomous University of Barcelona, Spain, and researcher at the Image, Sound and Synthesis Research Group (2014SGR1674). Since 2007, she has been the coordinator of the Catalonia Radio Observatory (lOBS, GRISS-UAB).
Routledge Studies in European Communication Research and Education
Edited by Nico Carpentier, Vrije Universiteit Brussel, Belgium and Charles University, Czech Republic, Franois Heinderyckx, Universit Libre de Bruxelles, Belgium and Claudia Alvares, Lusofona University, Portugal.
Series Advisory Board: Denis McQuail, Robert Picard and Jan Servaes
Published in association with the European Communication Research and Education - photo 2Published in association with the European Communication Research and Education Association (ECREA), books in the series make a major contribution to the theory, research, practice and/or policy literature. They are European in scope and represent a diversity of perspectives. Book proposals are refereed.
1Audience Transformations
Shifting Audience Positions in Late Modernity
Edited by Nico Carpentier, Kim Christian Schrder and Lawrie Hallett
2Audience Research Methodologies
Between Innovation and Consolidation
Edited by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen and Jelena Jurii
3Multiplayer
The Social Aspects of Digital Gaming
Edited by Thorsten Quandt and Sonja Krger
4Mapping Foreign Correspondence in Europe
Edited by Georgios Terzis
5Revitalising Audience Research
Innovations in European Audience Research
Edited by Frauke Zeller, Cristina Ponte and Brian ONeill
6Radio Audiences and Participation in the Age of Network Society
Edited by Tiziano Bonini and Beln Moncls
First published 2015
by Routledge
711 Third Avenue, New York, NY 10017
and by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
Routledge is an imprint of the Taylor & Francis Group, an informa business
2015 Taylor & Francis
The right of the editors to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
Library of Congress Cataloging-in-Publication Data
Radio audiences and participation in the age of network society / edited by
Tiziano Bonini and Beln Moncls.
pages cm. (Routledge studies in European communication
research and education ; 6)
Includes bibliographical references and index.
1. Radio audiencesEurope. 2. Radio programsEurope. 3. Radio
broadcastingEurope. 4. Information technologySocial aspects
Europe. I. Bonini, Tiziano. II. Moncls, Beln, 1974
HE8697.25.E85R33 2015
302.2344094dc23
2014030649
ISBN: 978-0-415-73915-3 (hbk)
ISBN: 978-1-315-81519-0 (ebk)
Typeset in Sabon
by Apex CoVantage, LLC
To Adria and Enrico.
To Herminia and Ricard
Hang the blessed DJ
Because the music that they constantly play
It says nothing to me about my life

(The Smiths, 1986)
Contents
DAVID HENDY
TIZIANO BONINI
GUY STARKEY
JAN PINSELER
ASTA ZELENKAUSKAITE
BELN MONCLS, MARIA GUTIRREZ, XAVIER RIBES, ILIANA FERRER AND JOSEP MARIA MART
TONI SELLAS
FREDRIK STIERNSTEDT
GOLO FLLMER
MANUEL FERNNDEZ-SANDE
J. IGNACIO GALLEGO
SALVATORE SCIFO
GRAYNA STACHYRA
STANISLAW JEDRZEJEWSKI AND MADALENA OLIVEIRA
ADAM ARVIDSSON
Figures
Tables
Images
Theres no doubt were in the midst of a new and exciting age in radios history. Audiences, it seems, are being given the chanceare actively seizing the opportunityof a dramatically expanded share in determining what happens on air. Social media are at the root of this change. And as a consequence, social media will soon become an innate part of our understanding of what constitutes radio. Texting, messaging, time-shifting, re-mixing, using Facebook or Twitter: all these provide new and potentially destabilising means of interaction between radios producers and radios consumers. Indeed, the enfolding of social media within the very fabric of radiothe emergence of what we might call social radiosurely challenges that very distinction between producer and consumer. We are, as they say, all makers now.
Sometimes, as the essays gathered here make clear, this new, participatory world offers audiences a role that doesnt quite extend to full-scale co-creation of output. When we scratch the frantic, beguiling surface of interactivity, we often discover little more than what Tiziano Bonini in his introduction calls a sequence of action and reactionwhere those in the studio and behind the microphone still call the tune. But, as he goes on to argueand as we recognise more and more as the book progressesthis is very much at the minimal end of a vast spectrum of new behaviours. There are other examplesthe collective production of a playlist, the crowdsourcing of a documentary and so onwhere we can sense a rather more equal power relationship emerging.
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