David Morley - Media, Modernity and Technology: The Geography of the New

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Media, Modernity and Technology

This set of interlinked essays aims to intervene in some of the key debates in the fields of media and cultural studies.

The book features reflections on issues of periodisation, history and geography which are often neglected in these Eurocentrically defined fields and investigates the disciplinary dilemmas now created by their emerging theoretical canons and methodological orthodoxies. It also surveys the potential contribution of art-based discourses to these fields and offers critical perspectives on the emerging new media of our age defined here, from an anthropological perspective, as the realm of the new, the shiny and the symbolic in which old traditions and new technologies are intertwined.

Based on interdisciplinary work on the interface of media and cultural studies, cultural geography and anthropology, spanning the past decade, the book is structured into five thematic sections:

• Disciplinary dilemmas: canons and orthodoxies
• Methodological matters: interdisciplinary approaches
• The geography of modernity and the orientation of the future
• Domesticity, mediation and the technologies of newness
• Techno-anthropology: icons, totems and fetishes

In these essays David Morley discusses the status and future of media and cultural studies as disciplines, the significance of technology and new media and the place of the magical in the newly emerging forms of techno-modernity in which we live today.

David Morley is Professor of Media and Communications at Goldsmiths College, London. His previous publications include Home Territories: Media, Mobility and Identity (2000), Spaces of Identity (with Kevin Robins, 1995), Television, Audiences and Cultural Studies (1992) and Family Television: Cultural Power and Domestic Leisure (1986) amongst many others.

First published 2007
by Routledge
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Simultaneously published in the USA and Canada
by Routledge
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Routledge is an imprint of the Taylor & Francis Group, an informa business

2007 David Morley

This edition published in the Taylor & Francis e-Library, 2006.

To purchase your own copy of this or any of Taylor & Francis or Routledges collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloging in Publication Data
Morley, David, 1949

Media, modernity and technology : the geography of the new / David Morley.

p. cm.

Includes bibliographical references and index.

1. Mass media and culture. 2. Mass media and technology.

3. Mass mediaTechnological innovations. I. Title.

P94.6.M673 2006

302.23dc22

2006000660

ISBN10: 0415333415 (hbk)
ISBN10: 0415333423 (pbk)
ISBN10: 0203413059 (ebk)

ISBN13: 9780415333412 (hbk)
ISBN13: 9780415333429 (pbk)
ISBN13: 9780203413050 (ebk)

Contents

interview by Johannes von Moltke

interview by Claudio Flores

Illustrations

Acknowledgements

First, my thanks to the UKs Arts and Humanities Research Council for the grant awarded to me under their Research Leave Scheme which enabled me to take time away from teaching to do this work, to Goldsmiths College for a terms sabbatical leave, and to all my colleagues in the Department of Media and Communications Studies at Goldsmiths who generously added to their own burdens by covering for me while I was away. My personal thanks are due, as ever, to CB, especially for the talking-while-walking which germinated the idea for this book.

My thanks are also due to all those who invited me to do the talks at which these ideas were tried out, and to those who gave me valuable feedback on earlier versions of this work, both in the UK, at the Universities of Birmingham, Lancaster, Manchester, Southampton and Surrey, at the Institutes of Germanic and Romance Studies and of American Studies at London University and, elsewhere, at the Annenberg Institute (University of Southern California) and at the Universities of Bergen, Burgos, Copenhagen, Cork, Evora, Helsinki (University of Art and Design), El Instituto Tecnologico de Estudios Superiores de Monterey, Klagenfurt University, Krakow University, Museo Elder de la Ciencia y la Tecnologia (Las Palmas de Gran Canaria), Northwestern University (Chicago), New York University, Ruhr-Universiteit (Bochum), the Universities of Tampere, Trondheim and Tuebingen and the University of Southern California (Santa Barbara).

Permissions

Some of the chapters in the book have appeared elsewhere in earlier forms and I am grateful to their original publishers (listed below) for allowing permission to reprint them here.

Chapter 1: So-called Cultural Studies, first published in Cultural Studies , 12 (4): 476498, 1998.

Chapter 2: Cultural Studies and Media Studies, first published (in German) as Radikale Verpflichtung zu Interdiziplinaritat, Montage A/V 6 (1): 3666, 1998.

Chapter 5: An earlier version of this chapter was published as EurAm, Modernity, Reason and Alterity: or, Postmodernism, the Highest Stage of Cultural Imperialism, in D. Morley and K. H. Chen (eds) Stuart Hall: Critical Dialogues in Cultural Studies , London, Routledge, 1996, pp. 32660.

Chapter 7: An earlier, and rather differently focused version of this chapter was published as Whats Home Got to Do with It?, European Journal of Cultural Studies , 6 (4), 2003.

Chapter 9: An earlier version of this chapter, but without the extended consideration of Nam June Paiks work included here, was published as Television: Not So Much a Visual Medium , in C. Jenks (ed.) Visual Culture , London, Routledge, 1995, pp. 17090.

Introduction

This book brings together contributions to a set of theoretical, methodological and substantive debates in media and cultural studies. The issues addressed range from the status (and future) of cultural and media studies as disciplines, within the institutional framework of the academy, to the significance of the new technologies of our day, the relation of those technological issues to our very definition of modernity and the problems raised by the insights of post-colonial theory for prevailing Western models of modernity.

The book also engages with debates about the current tendency towards the narrowing of both theoretical and methodological orthodoxies in these fields. In relation to media studies, my concerns are with how the object of study of the field might best be constituted, so as to deal with the dynamics of current technological developments. To my mind, one key theoretical issue here is how to develop a non-mediacentric analytical framework which will pay sufficient attention to the particularities of the media, without reifying their status and thus isolating them from the dynamics of the economic, social and political contexts in which they operate. These issues are of much more than theoretical interest. They also have very material consequences, in terms of funding and educational policy and have been loudly articulated in the popular imagination not least in the recurring debates (or perhaps, pedagogic panics) in the UK, as to whether either media or cultural studies can ever possibly constitute proper disciplines.

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