Zheng Yi - Contemporary Chinese Print Media: Cultivating Middle Class Taste

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Contemporary Chinese Print Media

This book examines the transformations in form, genre and content of contemporary Chinese print media. It describes and analyses the role of post-reform social stratification in the media, focusing particularly on how the changing practices and institutions of the industry correspond to and accelerate the emergence of a relatively affluent urban leisure-reading market. It argues that this reinvention of Chinese print media vis--vis the creation of a post-socialist taste (class) culture is an essential part of the cultural and affective transformations in contemporary Chinese society, and demonstrates how the reinvention of such taste culture effectively creates, through new kinds of reading materials and carefully demarcated target audiences, a middle-class civility that serves as the locus of the new niche media market.

Yi Zheng is a Senior Lecturer in the School of Humanities and Languages at the University of New South Wales, Australia. She is the author of From Burke and Wordsworth to the Sublime in Modern Chinese Literature (2011) and co-editor of Travelling Facts: the Construction, Distribution, and Accumulation of Knowledge (2004).

Media, Culture and Social Change in Asia

Series Editor

Stephanie Hemelryk Donald, University of New South Wales

Editorial Board:

Devleena Ghosh, University of Technology, Sydney

Peter Horsfield, RMIT University, Melbourne

Chris Hudson, RMIT University, Melbourne

K.P. Jayasankar, Unit for Media and Communications, Tata Institute

of Social Sciences, Bombay

Michael Keane, Queensland University of Technology

Tania Lewis, RMIT University, Melbourne

Vera Mackie, University of Melbourne

Kama Maclean, University of New South Wales

Anjali Monteiro, Unit for Media and Communications, Tata Institute

of Social Sciences, Bombay

Laikwan Pang, Chinese University of Hong Kong

Gary Rawnsley, University of Leeds

Ming-yeh Rawnsley, University of Leeds

Jo Tacchi, RMIT University, Melbourne

Adrian Vickers, University of Sydney

Jing Wang, MIT

Ying Zhu, City University of New York

The aim of this series is to publish original, high-quality work by both new and established scholars in the West and the East, on all aspects of media, culture and social change in Asia.

1 Television Across Asia

Television industries, programme formats and globalisation

Edited by Albert Moran and Michael Keane

2 Journalism and Democracy in Asia

Edited by Angela Romano and Michael Bromley

3 Cultural Control and Globalization in Asia

Copyright, piracy and cinema

Laikwan Pang

4 Conflict, Terrorism and the Media in Asia

Edited by Benjamin Cole

5 Media and the Chinese Diaspora

Community, communications and commerce

Edited by Wanning Sun

6 Hong Kong Film, Hollywood and the New Global Cinema

No film is an island

Edited by Gina Marchetti and Tan See Kam

7 Media in Hong Kong

Press freedom and political change 19672005

Carol P. Lai

8 Chinese Documentaries

From dogma to polyphony

Yingchi Chu

9 Japanese Popular Music

Culture, authenticity and power

Carolyn S. Stevens

10 The Origins of the Modern Chinese Press

The influence of the Protestant missionary press in late Qing China

Xiantao Zhang

11 Created in China

The great new leap forward

Michael Keane

12 Political Regimes and the Media in Asia

Edited by Krishna Sen and Terence Lee

13 Television in Post-Reform China

Serial dramas, Confucian leadership and the global television market

Ying Zhu

14 Tamil Cinema

The cultural politics of Indias other film industry

Edited by Selvaraj Velayutham

15 Popular Culture in Indonesia

Fluid identities in post-authoritarian politics

Edited by Ariel Heryanto

16 Television in India

Satellites, politics and cultural change

Edited by Nalin Mehta

17 Media and Cultural Transformation in China

Haiqing Yu

18 Global Chinese Cinema

The culture and politics of hero

Edited by Gary D. Rawnsley and Ming-Yeh T. Rawnsley

19 Youth, Society and Mobile Media in Asia

Edited by Stephanie Hemelryk Donald, Theresa Dirndorfer Anderson and Damien Spry

20 The Media, Cultural Control and Government in Singapore

Terence Lee

21 Politics and the Media in Twenty-First Century Indonesia

Edited by Krishna Sen and David T. Hill

22 Media, Social Mobilization and Mass Protests in Post-colonial Hong Kong

The power of a critical event

Francis L. F. Lee and Joseph M. Chan

23 HIV/AIDS, Health and the Media in China

Imagined immunity through racialized disease Johanna Hood

24 Islam and Popular Culture in Indonesia and Malaysia

Edited by Andrew N. Weintraub

25 Online Society in China

Creating, celebrating, and instrumentalising the online carnival

Edited by David Kurt Herold and Peter Marolt

26 Rethinking Transnational Chinese Cinemas

The Amoy-dialect film industry in Cold War Asia

Jeremy E. Taylor

27 Film in Contemporary Southeast Asia

Cultural interpretation and social intervention

Edited by David C. L. Lim and Hiroyuki Yamamoto

28 Chinas New Creative Clusters

Governance, human capital, and investment

Michael Keane

29 Media and Democratic Transition in South Korea

Ki-Sung Kwak

30 The Asian Cinema Experience

Styles, spaces, theory

Stephen Teo

31 Asian Popular Culture

Edited by Anthony Y. H. Fung

32 Rumor and Communication in Asia in the Internet Age

Edited by Greg Dalziel

33 Genders and Sexualities in Indonesian Cinema

Constructing gay, lesbi and waria identities on screen

Ben Murtagh

34 Contemporary Chinese Print Media

Cultivating middle-class taste

Yi Zheng

Contemporary Chinese Print Media

Cultivating middle-class taste

Yi Zheng

First published 2014

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Simultaneously published in the USA and Canada

by Routledge

711 Third Avenue, New York, NY 10017

Routledge is an imprint of the Taylor & Francis Group, an informa business

2014 Yi Zheng

The right of Yi Zheng to be identified as author of this work has been asserted by her in accordance with the Copyright, Designs and Patent Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

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