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Jennifer Smith Maguire - The Cultural Intermediaries Reader

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A rich selection of readings that expose the shadowy underworld of critics, bloggers, tweeters and stylists who have become essential guides to the good life of cultural consumption... a long overdue examination of how cultural intermediaries work, and how their work supports the new capitalist economy.
- Sharon Zukin, Brooklyn College and City University
An array of talented contributors, skilfully brought together by the editors, show how the concept of cultural intermediaries can cast light on cultural production, and on media, culture and society.
- David Hesmondhalgh, University of Leeds
Cultural intermediaries are the taste makers defining what counts as good taste and cool culture in todays marketplace. Working at the intersection of culture and economy, they perform critical operations in the production and promotion of consumption, constructing legitimacy and adding value through the qualification of goods. Too often, these are processes that remain invisible to the consumers eye and in scholarly debates about creative industries.
The Cultural Intermediaries Reader offers the first, comprehensive introduction to this exciting field of research, providing the conceptual and practical tools needed to analyse these market actors. The book:
  • Surveys the theoretical terrain through accessible, in-depth primers to key approaches (Pierre Bourdieu, Michel Callon and the new economic sociology).
  • Equips readers with a practical guide to methodology that highlights the central features and challenges of conducting cultural intermediary research.
  • Challenges stereotypes and narrow views of cultural work through a diverse range of case studies, including creative directors of advertising and branding campaigns, music critics, lifestyle chefs, assistants in book shops and fashion outlets, personal trainers, bartenders and more.
  • Brings the field to life through a wealth of ethnographic data from research in the US, UK and around the world, in original chapters written by some of the leading scholars in the field.
  • Invites readers to engage with proposed new directions for research, and comparative analyses of cultural intermediaries historical development, material practices, and cultural and economic impacts.
The book will be an essential point of reference for scholars and students in sociology, critical management, cultural studies, and media studies with an interest in cultural economy, creative labour, and the past, present and future intersections between production and consumption.

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The Cultural Intermediaries Reader The Cultural Intermediaries Reader - photo 1
The Cultural Intermediaries Reader
The Cultural Intermediaries Reader Edited by Jennifer Smith Maguire and - photo 2
The Cultural Intermediaries Reader
Edited by
  • Jennifer Smith Maguire
  • and Julian Matthews
SAGE Publications Ltd 1 Olivers Yard 55 City Road London EC1Y 1SP SAGE - photo 3
SAGE Publications Ltd 1 Olivers Yard 55 City Road London EC1Y 1SP SAGE - photo 4
SAGE Publications Ltd
1 Olivers Yard
55 City Road
London EC1Y 1SP
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
B 1/I 1 Mohan Cooperative Industrial Area
Mathura Road
New Delhi 110 044
SAGE Publications Asia-Pacific Pte Ltd
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#10-04 Samsung Hub
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Editorial Matter Jennifer Smith Maguire and Julian Matthews 2014
Introduction Julian Matthews and Jennifer Smith Maguire 2014
Chapter 1 Jennifer Smith Maguire 2014
Chapter 2 Toby Miller 2014
Chapter 3 Sean Nixon 2014
Chapter 4 Liz McFall 2014
Chapter 5 Giselinde Kuipers 2014
Chapter 6 Aidan Kelly 2014
Chapter 7 Liz Moor 2014
Chapter 8 Caroline E.M. Hodges and Lee Edwards 2014
Chapter 9 Victoria Durrer and Dave OBrien 2014
Chapter 10 Lise Skov 2014
Chapter 11 Charles Fairchild 2014
Chapter 12 Tania Lewis 2014
Chapter 13 Julian Matthews 2014
Chapter 14 Jennifer Smith Maguire 2014
Chapter 15 Lynne Pettinger 2014
Chapter 16 David Wright 2014
Chapter 17 Richard E. Ocejo 2014
First published 2014
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.
Library of Congress Control Number: 2013956845
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4462-0132-9
ISBN 978-1-4462-0133-6 (pbk)
Editor: Chris Rojek
Editorial assistant: Gemma Shields
Production editor: Katherine Haw
Copyeditor: Solveig Gardner Servian
Marketing manager: Michael Ainsley
Cover design: Lisa Harper
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed in India at Replika Press Pvt Ltd
The Cultural Intermediaries Reader - image 5
To and for our families Notes on ContributorsVictoria Durreris Lecturer in - photo 6
To and for our families.
Notes on Contributors
Victoria Durreris Lecturer in Arts Management and Cultural Policy at Queens University Belfast and has over ten years of international experience in the field of arts management. She is member of the Editorial Team of the new Irish Journal of Arts Management and Cultural Policy. Her research and work focuses on access and participation in the arts and the co-production of cultural provision and policy at local level.Lee Edwards,University of Leeds, teaches and researches on PR as a socio-cultural occupation. A critical scholar, her primary focus is on the operation of power through PR both within the occupational field and in wider society. As well as making theoretical contributions to the understanding of PR, she has published on the exercise of symbolic power through PR as a cultural intermediary, and on diversity in PR.Charles Fairchildis an Associate Professor of Popular Music at the University of Sydney, Australia. He is the author of DJ Danger Mouses The Grey Album (Bloomsbury Academic, 2014), Music, Radio and the Public Sphere (Palgrave, 2012) and Pop Idols and Pirates (Ashgate, 2008).Caroline E.M. Hodges,Bournemouth University, teaches and researches on the relationship between communication and culture, with a particular focus on the promotional industries. Sympathetic to ethnographically inspired approaches, her doctoral work studied the lifeworlds of a group of PR practitioners in Mexico City and their occupational role as cultural intermediaries. She is currently involved in collaborative research studying the marketization of subaltern popular culture within the rapidly transforming cities of Lima, Peru and Rio de Janeiro, Brazil.Aidan Kellyis a Senior Lecturer in Marketing at Royal Docks Business School, University of East London. His research interests are in the areas of advertising theory, socio-cultural brand research, marketing practice and consumer research. His work has been published in the Journal of Marketing Management, Advertising & Society Review, Advances in Consumer Research and other edited volumes.Giselinde Kuipersis Professor of Cultural Sociology at the University of Amsterdam. She has published widely on humour, media, cultural industries and cultural globalization, and is the author of Good Humor, Bad Taste: A Sociology of the Joke (Berlin/New York, 2006). Currently, she is working on a comparative study of the social shaping of beauty standards in the transnational modelling industry in six European countries, which is funded with an ERC starting grant.Tania Lewisis Associate Professor and a Vice Chancellors Senior Research Fellow in the School of Media & Communication at RMIT University, Melbourne. The author of Smart Living: Lifestyle Media and Popular Expertise (Lang, 2008), editor of Television Transformations (Routledge, 2009), and co-editor (with Emily Potter) of Ethical Consumption: A Critical Introduction (Routledge, 2011), she has published extensively on lifestyle and reality television. She is a chief investigator on two large Australian Research Council projects: a national study of ethical consumption in Australia; and a comparative project on lifestyle and reality television in India, China, Singapore and Taiwan.Julian Matthewslectures in the Department of Media and Communication at the University of Leicester. His research interests include the cultural work of journalists. He is author of Producing Serious News for Citizen Children: A Study of the BBCs Childrens Programme, Newsround (Edwin Mellen Press, 2010) and has published on news production and the professional mediation of social problems, including environmental issues. He also convenes the British Sociological Association Media Study Group and is Communication and Media Section Editor on the international journal Sociology Compass.Liz McFallis Head of Sociology at the Open University. Her work explores how markets are made especially for low finance products like insurance and credit. Her book
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