Gerard Goggin - Global Mobile Media

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Global Mobile Media

With billions of users worldwide, the cell phone is not only a successful communications technology: it is also key to the future of media. Global Mobile Media offers an overview of the complex topic of mobile media, looking at the emerging industry structures, new media economies, mobile media cultures and network politics of cellphones as they move centre stage in media industries.

The development, adoption and significance of cell phones for society and culture have been registered in a growing body of work. Where existing books have focused on communication, and on the social and cultural aspects of mobile media, Global Mobile Media looks at the media dimensions. Goggin provides a pioneering yet measured evaluation of how cell phone corporations, media interests, users and policy makers are together shaping a new media dispensation.

Global Mobile Media successfully places new mobile media historically, socially and culturally in a wider field of portable media technologies through extensive case studies, including:

the rise of smartphones, with a detailed discussion of the Apple iPhone and how it has catalysed a new phase in convergent media, audiences and innovation;

the new agenda in cultural politics and media policy, featuring topics such as iPhone apps and control, mobile commons and open mobile networks;

a succinct map of the political economy of mobile media, identifying key players, patterns of ownership and control, institutions and issues;

a critical account of cell phones involvement in and contribution to much discussed new forms of production and consumption, such as user-generated content, p2p networks, open and free source software networks;

an anatomy of how cell phones relate to other online media, particularly the internet and wireless technologies.

Global Mobile Media is an engaging, accessible text which will be of immense interest to upper-level undergraduates, postgraduates and researchers in communication studies, cultural studies and media studies, as well as those taking new media courses.

Gerard Goggin is Professor of Digital Communication in the Journalism and Media Research Centre, University of New South Wales, Australia. His research interests focus on mobile media, internet, disability, media history and policy. Previous publications include Internationalizing Internet Studies (2009), Mobile Technologies: From Telecommunications to Media (with Larissa Hjorth, 2009), Mobile Phone Cultures (2008), Mobile Media (with Larissa Hjorth, 2007), Cell Phone Culture (2006) and Digital Disability (2003).

Global Mobile Media

Gerard Goggin

LONDON AND NEW YORK

First published 2011
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

Simultaneously published in the USA and Canada
by Routledge
270 Madison Ave, New York, NY 10016

Routledge is an imprint of the Taylor & Francis Group, an informa business

This edition published in the Taylor & Francis e-Library, 2010.

To purchase your own copy of this or any of Taylor & Francis or Routledges collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.

2011 Gerard Goggin

All rights reserved. No part of this book may be reprinted or
reproduced or utilised in any form or by any electronic, mechanical,
or other means, now known or hereafter invented, including
photocopying and recording, or in any information storage or
retrieval system, without permission in writing from the publishers.

British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library

Library of Congress Cataloging in Publication Data
Goggin, Gerard, 1964
Global mobile media / Gerard Goggin.
p. cm.
Includes bibliographical references and index.
1. Multimedia communications. 2. Mobile communication systems.
3. Mobile computing. I. Title.
TK5105.15.G64 2011
303.4833dc22
2010012111

ISBN 0-203-84280-4 Master e-book ISBN

ISBN13: 978-0-415-46917-3 (hbk)

ISBN13: 978-0-415-46918-0 (pbk)

ISBN13: 978-0-203-84280-5 (ebk)

For Jacqueline

Contents

Tables and figures

Tables

2.1	Top ten telecommunications service companies, 2006
2.2	Top ten fixed-line telecommunications operators, 1998
2.3	Top ten mobile cellular network operators, 2008 2004 1998
2.4	Strategic mobile investors in Africa, 2008
2.5	Strategic mobile investors in Latin America and the Caribbean, 2008
2.6	Top ten communications equipment and systems firms

Figures

3.1	2G and 3G mobile subscribers per 100 inhabitants
4.1	One touch, two downloads, Telstra, c. 2006
4.2	Smash hits on call, Vodafone, Australia, 2006
5.1	One Seg Digital TV on iPhone
7.1	Dodgeball close-down party
7.2	Mixi ad
7.3	Receive your status update in the queue: Facebook mobile advertisement in Bali, Indonesia
7.4	MXit mobile instant messaging software

Acknowledgements

The debts incurred in the writing of this book are many. Firstly, I wish to thank the Australian Research Council for the Australian Research Fellowship, 20049, that funded the research and writing of this book (Mobile Culture: A Biography of the Mobile Phone, DP 0453023). Secondly, I gratefully acknowledge the support of the University of New South Wales; the Dean of the Faculty of Arts and Social Sciences, Professor James Donald; and my colleagues in the Journalism and Media Research Centre, especially my colleague in things mobile, Kate Crawford. Alice Crawford and Ryan Sengara provided excellent research assistance. Thirdly, I would like to thank Natalie Foster, my gracious and thoughtful editor at Routledge, and her colleagues for their patience and improvements to the manuscript.

The context for this work has very much been a collaborative, social, cosmopolitan experience shaped by formative encounters with many inspiring scholars around the world, especially Leopoldina Fortunati, Rich Ling, James Katz, Juan Miguel Aguado, Inmaculada J. Martnez, Jack Qiu, Kristof Nyri, Jonathan Donner, Shin Dong Kim, Genevieve Bell, Mark McLelland, Claudio Feijo and Leslie Haddon. Larissa Hjorth deserves a special mention, as a brilliant, generous and tolerant collaborator and friend, with our jointly organized Mobile Media conference at the University of Sydney, July 2006, being a highpoint, not least for allowing us to meet so many colleagues from around the world. The many other projects Larissa and I have worked upon, especially our 2009 collection

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