Roy H. Williams - Pendulum: How Past Generations Shape Our Present and Predict Our Future

Praise for Pendulum

How do you predict what kind of society were in? How do you know whens the right time to make a difference? In Pendulum, Roy H. Williams and Michael R. Drew have combed through historys ups and downs and the cultural shifts that ripple through every generation. Theyve written a unique guidebook that has an interesting perspective for marketers, entrepreneurs, and anyone who is thinking about how to live in the nowand in the future.

Tony Hsieh, New York Times Best-selling Author of Delivering Happiness, and CEO of Zappos.com

The Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael R. Drew answer the age-old question: What makes us tick?

Harvey Mackay, Author of the #1 New York Times Best Seller, Swim With The Sharks Without Being Eaten Alive

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Understanding how civilization shifts its mindset on a decadal level is critical to business and governance. In Pendulum, Michael R. Drew and Roy H. Williams have synthesized several thousand years of history and figured out why weve acted the way we do. Better yet, theyve also given us a road map of what it means going forward. This is a great tool to understand and even predict business and social trends.

Peter H. Diamandis, Founder and Chairman of the X PRIZE Foundation, Executive Chairman of Singularity University, New York Times Best-selling Author of Abundance

Were bombarded by so much information that sometimes we dont know which way is up. And when it comes to the world around us, its tough to see how civilization works. But Pendulum shows you how to take advantage of cultural moods, societal shifts and generational swingsall thanks to the research that Michael R. Drew and Roy H. Williams have done. Theyve combed through 3,000 years of history and found the key to what makes us tick. Whats more, they show how you can benefit from it, whether youre a financial analyst, a marketing whiz or a consumer who wants to understand the world a little better.

David L. Bach, Founder of FinishRich.com and Author of The Automatic Millionaire, Smart Women Finish Rich, and many other best sellers

Of the many people with whom Ive worked, Ive met few as authentic and brilliant as Michael R. Drew and Roy H. Williams. Now, after reading Pendulum, Ive come to see why people think the way they do and how theyll think in the future. Thanks to the behavioral insights Pendulum showed me, Ive discovered how the average person thinks, and Ive learned why my old ways of speaking werent getting through. Ive made changes in my presentations as a speaker and comedian, and everything has changed. Once you see how Pendulum works, you can adjust to everything. If you, like me, are the type of person who needs proof of everything, youll find it with Pendulum.

Kyle Cease, Voted #1 Comedian on Comedy Central for 2009

In Pendulum, Roy H. Williams and Michael R. Drew take us through a revealing inquiry that challenges our assumptions about the potential of patterns in life and business. This is a thought-provoking book you will be glad you read; it stretches your thinking regardless of your generation or professional expertise. Pendulum is a powerful, out-of-the-box message that will forever shift your perspective and dramatically inform your influence. Read it before your competition does.

Greg Link, Co-founder of CoveyLink and Co-author of Smart Trust: Creating, Prosperity, Energy, and Joy in a Low-Trust World

My thoughts about this book are swinging like a pendulumfrom stunningly visionary to intensely practical, from wildly theoretical to staggeringly personal. Read Pendulum to find out why you became who you are today... and why youll become the person youll become tomorrow. Kudos to Williams and Drew!

Robert G. Allen, Author of the New York Times Best Sellers, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire

In todays business environment, you need to anticipate and understand consumers as never before. You need to drive change and create step-and-repeat processes. Roy H. Williams and Michael R. Drew nail it in Pendulum. Theyve looked in the mirror of history, and found a reflective pattern. And while every businessperson is running the gauntlet of business, they can use the book to become more competitive, nimble and ready to drive change and grow! Every generation thinks a bit differently than the previous oneand Pendulum tells you why. Saddle up for an insightful read, and an essential tool.

Jeffrey Hayzlett, Former CMO Kodak, Global Business & Marketing Authority, and Best-selling Author of The Mirror Test and Running the Gauntlet

Hindsight gives you 20/20 vision. What if you had 20/20 foresight vision? What if you knew exactly what people were thinking and what they wanted to buy? Would that help you make more money? Then read Pendulum... before your competition does.

Darren Hardy, Publisher, SUCCESS magazine and New York Times Best-selling Author of The Compound Effect

If you want to better understand the world we live in, then read Pendulum. Roy H. Williams and Michael R. Drew have uncovered the secrets to how society shifts from generation to generationand why that matters to all of us. Ive devoted my career to helping people experience greater happiness, and this book has given me more tools that support personal breakthroughs.

Ivan Misner, Ph.D., New York Times Best-selling Author and Founder of BNI

In Pendulum, Roy H. Williams and Michael R. Drew show us that society rises and falls not only on the strength of its leaders, but also through the generational context in which they find themselves.

Geoff Smart and Randy Street, New York Times Best-selling Authors of Who: The A Method for Hiring

Everyone wants to predict the future, but Michael R. Drew and Roy H. Williams have actually done it by analyzing the past. Pendulum explores the generational shifts of the last 3,000 years to help us understand whats in store for us. Using cultural milestones, historical events and even biblical stories, they show how society shifts every 40 years or so, and how marketers today can be much more effective. For anyone who wants a business to survive and grow in the next decades, its essential to understand the swings of history. Pendulum does just that. Its enlightening, insightful and just a little scary.

Marshall Goldsmith, Million-selling Author of New York Times Best Sellers MOJO and What Got You Here Wont Get You There

Most of us want to find patterns in our lives and to glimpse into the future. Pendulum offers an innovative and creative way to do both. Societies clearly shift over time from a focus on Me to We and back again. When we recognize societal trends, we can make better business and personal choices to respond to these shifts.

Dave Ulrich, New York Times Best-selling author of The Why of Work, Professor, Ross School of Business, University of Michigan, Partner, the RBL Group (www.rbl.net)

Reading Pendulum is like having a master class in social theory, cultural history and target marketing. Roy H. Williams and Michael R. Drew have given us a blueprint for speaking to todays consumer and tomorrows customer. Youll be amazed by what you can learn from these guys, and how you can use what theyve discovered about what makes us all tick.