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Keith Hayes - Business Journalism: How to Report on Business and Economics

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Keith Hayes Business Journalism: How to Report on Business and Economics
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Business Journalism: How to Report on Business and Economics is a basic guide for journalists working in countries moving to open-market economies, students in journalism courses, journalists changing direction from general news reporting to business and economic reporting, and bloggers. It also explains the differences in technique required for general reporters to deliver business news for text, TV, or radio.
Veteran journalist Keith Hayes, who has worked for such organizations as Reuters, PBS, the BBC, CBC, and CNBC, provides a quick reference to journalistic practice that covers everything from how to meet a deadline to getting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should have to report on the business and the economy accurately and with insight. That includes understanding the major markets and how they work, learning to read a balance sheet, and getting the story even when a company or government sets up roadblocks.
As Hayes demonstrates, effective journalists are story tellers who need to tell the story well while making certain they are providing the facts as they find them and understand them. Among other things, readers will also learn:

  • How to write a business news story
  • How to report business news on television
  • How to report in a globalized business world
  • How to get usable information from press conferences and briefings
  • The basics of macroeconomics, the financial markets, and company-specific financial data
  • How to dig for facts and get the story

This book covers comprehensively the basics of business and economic reporting. With its insights and tips from Hayes and other veteran journalists, its a book that will remain on your shelf for years to come and help you acquire and cement career-enhancing skills. It will also help you hone your craft as you begin to write more sophisticated stories and take jobs of increasing responsibility.

What youll learn
  • Good basic journalistic practice
  • How to write an effective business news article
  • Reporting business for television
  • Basics of economic reporting and the importance of the census
  • Understanding financial markets and privatization
  • Reading and interpreting company accounts
Who this book is for

Journalism students; novice journalists; experienced journalists in general news who want to switch to business reporting; and journalists in emerging economies where training opportunities are sparse.

Table of Contents

Establishing Good Journalistic Practices

Writing an Effective Business News Article

Writing for the Different Business News Media

Establishing Sources of Information

Enterprise Reporting

Ethics and Change

Making Economic Reporting Relevant

Getting the Best from Press Conferences and Briefings

Television Reporting Skills

Reporting on Business for Television

Newswires and their Role

Getting the Pictures

Writing and Reporting for New Media

Macroeconomics

Globalization and Comparisons with Neighboring Economies

Stock and Bond Markets

Markets for Commodities and Exotic Financial Products

Investigating Company Accounts and Assessing the Board

Privatization

SMEs and the Economy

The Importance of a Census

Current Reporting: The Good, The Bad, and

The Ugly

The Pros Speak

Sample Balance Sheet

Keith Hayes: author's other books


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BUSINESS JOURNALISM

HOW TO REPORT ON BUSINESS AND ECONOMICS

_____________

Keith Hayes

Business Journalism How to Report on Business and Economics - image 2

Business Journalism: How to Report on Business and Economics

Copyright 2014 by Keith Hayes

This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publishers location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law.

ISBN-13 (pbk): 978-1-4302-6349-4

ISBN-13 (electronic): 978-1-4302-6350-0

Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark.

The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights.

While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein.

President and Publisher: Paul Manning

Acquisitions Editor: Jeff Olson

Developmental Editor: Robert Hutchinson

Editorial Board: Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell, Louise Corrigan, James DeWolf, Jonathan Gennick, Jonathan Hassell, Robert Hutchinson, Michelle Lowman, James Markham, Matthew Moodie, Jeff Olson, Jeffrey Pepper, Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft, Gwenan Spearing, Matt Wade, Steve Weiss, Tom Welsh

Coordinating Editor: Rita Fernando

Copy Editor: Deanna Hegle

Compositor: SPi Global

Indexer: SPi Global

Cover Designer: Anna Ishchenko

Distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail . Apress Media, LLC is a California LLC and the sole member (owner) is Springer Science + Business Media Finance Inc (SSBM Finance Inc). SSBM Finance Inc is a Delaware corporation.

For information on translations, please e-mail .

Apress and friends of ED books may be purchased in bulk for academic, corporate, or promotional use. eBook versions and licenses are also available for most titles. For more information, reference our Special Bulk SaleseBook Licensing web page at www.apress.com/bulk-sales .

Any source code or other supplementary materials referenced by the author in this text is available to readers at www.apress.com . For detailed information about how to locate your books source code, go to www.apress.com/source-code/ .

Apress Business: The Unbiased Source of Business Information

Apress business books provide essential information and practical advice, each written for practitioners by recognized experts. Busy managers and professionals in all areas of the business worldand at all levels of technical sophisticationlook to our books for the actionable ideas and tools they need to solve problems, update and enhance their professional skills, make their work lives easier, and capitalize on opportunity.

Whatever the topic on the business spectrumentrepreneurship, finance, sales, marketing, management, regulation, information technology, among othersApress has been praised for providing the objective information and unbiased advice you need to excel in your daily work life. Our authors have no axes to grind; they understand they have one job onlyto deliver up-to-date, accurate information simply, concisely, and with deep insight that addresses the real needs of our readers.

It is increasingly hard to find informationwhether in the news media, on the Internet, and now all too often in booksthat is even-handed and has your best interests at heart. We therefore hope that you enjoy this book, which has been carefully crafted to meet our standards of quality and unbiased coverage.

We are always interested in your feedback or ideas for new titles. Perhaps youd even like to write a book yourself. Whatever the case, reach out to us at to sign up for newsletters and discounts on future purchases.

The Apress Business Team

This book is dedicated to the hundreds of thousands of
journalists worldwide who toil tirelessly and fearlessly,
sometimes in very hostile conditions, to bring
transparency, honesty, and veracity to the stories they
report on, investigate, and write.

Special praise goes to those who have worked
alongside me in difficult situations and volatile
environments and who have become loyal friends and
committed colleagues.

Contents

Preface

This short book was originally meant to be a guide for journalists working in those countries that have recently embraced democratic processes and are transiting to open market economies.

But it is also useful for student journalists, young journalists with little experience in a newsroom, and any journalists who are changing direction from general news reporting to the specialty of business and economic reportingor from print to television or radio. Journalism students will find it useful as a primer for good journalistic practice and as an aid to their studies.

It is a short book, deliberately so. There are many hefty volumes written by others on this and other media topics, which are suitable for those studying journalism at a higher level. This slender tome is designed for those who are already experiencing the rigors of journalistic practicelate nights, early mornings, and interrupted weekendsas well as those students who need a short and simple book to refer to quickly, especially when assignments are due.

It can also help those who have already learned that ill-tempered editors, critical publics, and embarrassments caused by lapses in concentration are the normal pressures of the profession they have chosen. It is designed to assist those who want a book to which they can make quick referencea book that can stay with them when they are racing to meet a deadline, or running after a finance minister who is loath to talk.

This book is a combination of notes on good reporting practice, tips on practical reporting skills, and an assessment of the role of the media in a transitional economy. It also contains suggestions on specific knowledge that journalists should have in generally reporting business and the economy. It is not intended to be a complete instruction book on business reporting. Rather it focuses on those issues raised by many burgeoning journalists themselves. Some of these reporters are already business journalists, and others are those who have recognized the importance to civil society of accurate and impartial economic reporting.

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