Craig Case - Big Ideas: How to Unleash Your Creative Self and Have More Aha! Moments

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PRAISE FOR BIG IDEAS

Big idea alert! If you or your team have the need to identify and develop a big ideabuy and read this book! It is an empowering, enlightening, delightful read.

TIM TEMPLETON , best-selling author, The Referral of a Lifetime

Powerful! Pure wisdom applied in a simple formula to get out of stuck. My mind has been set free as I have applied the simple principles of Big Ideas !

JEFF STUTZ , Marketing strategist from start-ups to billion dollar brands, speaker and entrepreneur

Having read the book and experienced the Big Ideas workshop, I can personally vouch for how the principles drive innovative thinking and creativity. This is a must read for anyone who wants to have bigger and better ideas!

RYAN LAWS , CEO, Pro Image Sports

Big Ideas is a must-read if you want to think on a higher level and have your ideas translate into executable solutions.

SPENCER REESE , Partner, Reese Poyfair Richards, PLLC

The idea that there is a proven way to have more aha moments is energizing and fun. Big ideas are just around the corner!

MICHAEL BRESHEARS , CEO, KYANI

This is a great book for anyone looking for better answers. Big Ideas drives home the message that anyone can be more creative. Everyone should read Big Ideas .

GARRETT MCGRATH , Entrepreneur, President, Association of Network Marketing Professionals

I love books that illuminate better ways to think and Big Ideas is such a book. Its a book for anyone who wants to upgrade their thinking.

JD BREWER , CEO, Metcom Studios

I wrote the book Promptings to act as a guide for paying attention and acting. The book Big Ideas is a perfect companion. This is a book for everyone.

KODY BATEMAN , Founder and CEO, Sendoutcards, best-selling author Of Promptings and The Power of Human Connection

ACKNOWLEDGEMENTS

In appreciation to Breck England who added much to the development of the ideas presented in this book.

BIG IDEAS: How to Unleash Your Creative Self and Have More Aha! Moments

Craig Case & Jennifer Beckstrand

No part of this book may be reproduced or transmitted in any form or means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval systems, without written permission from the publisher. For more information, contact Inspired Solutions Publishing at 801-891-3277.

2018 Craig Case and Jennifer Beckstrand. All rights reserved.

Published by Inspired Solutions Publishing
Salt Lake City, Utah
84101 801-891-3277
inspiredsolutionspublishing.com

To order additional copies call 801-891-3277, go to Amazon.com or
inspiredsolutionspublishing.com

Image credits: Stefan Malmesj (Flickr), Hannes Wolf (Unsplash)

Book design by Morgan Crockett

ISBN 978-0-9976993-2-6 (Print)
ISBN 978-0-9976993-3-3 (eBook)
ISBN 978-0-9976993-4-0 (Audiobook)

Printed in the United States of America

To Marsha, who teaches me daily by her quiet and gentle example. CRAIG

To Gary, my best friend. So glad were on this journey together. JENNIFER

CONTENTS

FOREWORD

Ideas.

Insights.

Solutions.

Do you need more of these in your life and work? This wonderful book, Big Ideas , will powerfully pave the way for you to find the answers to the questions you face.

When I was working on my first book, The Speed of Trust , the publisher told us we needed to shorten the book 25 percent. It was like cutting musclealmost bone. We had already spent months crafting stories and documenting data that had taken years to compile. How could I cut 25 percent of my lifes work to that point?

It had to be done.

Following a similar process as is outlined in this book, we made the cuts, and it produced an even better book. I was inspired at each step of the way and am grateful I listened to the editors recommendation and my unconscious mind.

I first met Craig Case when we worked together at FranklinCovey many years ago. He is an original thinker who used innovative solutions to address his clients distinctive needs. Craigs practical application of the principles showcased in this book, combined with his rigorous research, produced great results for those clients and our company. I met Jennifer Beckstrand while working on projects with her husband years ago at FranklinCovey. Jennifer is an extremely talented and creative writer and storyteller. The blending of their gifts makes for a very readable and engaging book that will help you find solutions to the opportunities that lie in front of you as well as to the problems you face.

Three aspects of this book stand out for me:

First, the brain science. Neuroscience is one of the great frontiers in science and medicine today. What scientists have learned about our brains in the last fifteen years dwarfs what was understood before that time. I find the data and studies cited in this book compelling. This work is not merely the opinion of the authors; it is sound science based on a number of worthwhile studies.

Second, the practical nature of the Big Ideas Model. While the authors cite examples of Nobel Prize winners, world-class poets, musicians, scientists, innovators, and business people, the Big Ideas Model is not for the privileged few. Everyone can follow and benefit from the step-by-step process Craig and Jennifer have so elegantly outlined.

Third, the abundant examples and stories. Reading brain science and following a process can seem lifelessbut not on the trip youll take through fascinating stories and revelatory examples of how people have discovered the dividends of inspired ideas.

I highly recommend this insightful book to all readers who desire to find and apply lasting solutions to both small and challenging situations. Big Ideas will help you in all aspects of your life and work, and Im hopeful youll find it as valuable as I did.

Stephen M. R. Covey

Author of The New York Times and #1 Wall Street
Journal bestselling book, The Speed of Trust , and
Co-founder of FranklinCoveys Trust Practice

INTRODUCTION

Y OU HAVE PROBLEMSMIND-BENDING, FRUSTRATING, ANNOYING PROBLEMS . You need solutions. You need good ideas, and you need to know how to get them.

Where do you start in the search for ideas?

And not just good ideas, but profound, focused, life-changing ideas?

Big ideas .

Is it possible to boost your creativity? To discover far-reaching solutions to difficult problems? To develop innovative ideas that not only improve your life but catapult it in a better direction?

Yes, it is. And were going to show you how.

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