Mahua Gorthi - Discover your mystique edge to turbo charge your business and your career

Mahua Gorthi, is the Franchisee co-owner and Business Coach, trained at ASENTIV WORLDWIDE which is based at Santa Rosa, California.

A serial entrepreneur with close to two decades experience in training and coaching, Mahua also runs a Career management firm called Ladder Consulting.

Her certifications include:

Referral Marketing facilitator

Coaching school-certified from Asentiv

NLP coach masters

Multiple intelligence consultant

Access bars facilitator

D.i.S.C certified behaviour trainer

Certified Image Consultant from ICBI

Served as Professor of Practice with Telangana Academy of Skills and Knowledge, she was the speaker at Taj wellness mission (Agra) and one of the 35 globally acclaimed speakers during the Global Referral Summit

A division of Religiate Interactive Brand Consulting Pvt Ltd

406, Sarovaram Green Homes, Botanical Garden Road, Masjid Banda, Kondapur, Hyderabad 500084. Telangana State, India

Email:

www.religiate.com

Text Mahua Gorthi, 2020

www.mahuagorthi.com

First Indian Edition 2020

The moral rights of the author have been asserted.

All rights are reserved. No part of this publication may be reproduced by any mechanical, photographic, or electronic process, or in the form of a phonographic recording, nor may it be stored in a retrieval system, transmitted, or otherwise be copied for public or private use - other than for fair use as brief quotations embodied in articles and reviews without prior written permission of the publisher

Any use of information in this book is at the readers discretion and risk. Neither the author nor the publisher can be held responsible for nay loss, claim or damage arising out the use, or misuse, of the suggestions made, the failure to take professional advice or for any material on third-party websites.

Printed at

Kala Jyothi Process, Hyderabad, India

TESTIMONIALS

Powerful. The concept of discovering your inner strength to harvest referrals for your business. Highly recommended for professional service firms.

Dr. Ivan Misner. Founder of BNI & Asentiv.

Mahua explores various challenges entrepreneurs face in business development at personal level be it inhibitions, fears or limiting beliefs. Finding mystic edge is a personal journey of every entrepreneur in overcoming these limitations to be successful and grow business they dream of.

Veda Vyas. Life coach & founder of Zest in Life. Ved has taken up Business Coaching from Mahua Gorthi. She has helped him grow Veds business phenomenally by referral marketing coaching.

A Business coach from Asentiv and mentor, Mahua Gorthi has conducted over 1000 training and coaching sessions for organization and entrepreneurs. Subliminal methodology is her forte and Discover your Mystique Edge is her endeavour to reach out to all those who are in purist of claiming their power to create the success they aspire for. Mahua is captivating with a fluid style.

Mike Macedonio. Co-founder of Asentiv. Mahua has been trained in referral marketing by Mike and he has been a great influence on her.

Now you have the tool to build your business and strengthen your relationship by summoning your own guardian-Mystique Edge-within you that is waiting to be discovered. The book is as powerful as the author is.

Rama Moondra. Management coach. Etiquette trainer and visiting faculty to IIMA and AMA.

Mahua helps you find your personal superpower by sharing her own journey in a refreshingly open manner

Phil Bedford-The Rebel Networker. Phil Bedford is master franchise owner and referral marketing coach of Asentiv UAE. Mahua has been trained and coached by him on behavioural styles. Also, Phil has been her mentor.

Mahua, an avid networker that she is, means every word that she says. She has helped hundreds of entrepreneurs discover their personal power and leverage that to take their business to greater heights. She has well-articulated the process of finding the mystique edge and make the most of that uniqueness. A book that you must read and act upon.

Vikramaditya Duggal. Life coach & author of the book Irresistible Workplaces. Vikram is joining Mahuas referral marketing course.

Every human has enough power within himself, what is missing, is the realization. The book takes you through a journey of self-realization; it enables and assists in identifying the dormant or hidden power within you. Read through to get supercharged.

Vinod Ranka. A serial entrepreneur.

A Masterpiece. A brilliant engaging book that leads you to your power. The power that will transform your life like never before.

Suman Sayani. A practicing psychologist. Founder of Sayani Healthcare.

GRATITUDE

This book is dedicated to the following people, without whose contribution The Mystique Edge would have remained a mere concept:

My grandfather, whose vast collection of Bengali fiction and non-fiction books inspired me to become a voracious reader during my teenage years.

My parents, who inculcated the habit of reading and discussing books.

Our joint family comprising aunts, uncles and cousins during my childhood, thanks to whom I developed linguistic skills.

My husband, Venu Madhav, who coined the title of this book much before I started writing it. Special thanks to you, my dear husband, for the constant support and impetus that inspired me to push my boundaries and widen my horizons.

Dr. Ivan Misner, Founder - BNI, for being my leading light

My business partner Satish, who has been a constant source of encouragement for me in all my endeavours and has believed in my skills.

Two of my mentors - Late Mr. Bharat Shah, Former Executive Director of BNI Hyderabad and Mr. Phil Bedford, my coach and mentor at Asentiv - who taught me to dream big and believe in myself.

All my clients and associates who invested their precious time to share their insights & endorsements

Vanaja Banagiri, reputed author, whose expert guidance helped me in a big way to structure this book.

HOW TO RECEIVE GUIDANCE FROM THIS BOOK?

This book is the outcome of working with several entrepreneurs and understanding their pain points. The most challenging area for most of them was effective sales and marketing. Thats what prompted me to work on word-of-mouth business & referral marketing with my clients for the last few years. The most successful strategy for all my clients has been a process that empowered them to discover their own dormant abilities and gain confidence to surge ahead in their entrepreneurial journey. This additional confidence translated into better relationships, more referrals and better business.

The whole process of this self-discovery was akin to a journey of unravelling their Personal Superpowers or should I say their Mystique Edge? Witnessing this has been so satisfying that I wanted to create a process for more people to discover their superpowers.

You may be a student who is on the verge of taking charge of your life or an entrepreneur in the midst of your usual ups and downs or an employee seeking the right advice to start a business venture or a home maker who is restless and wants a more fulfilling life, this book is my attempt to make you stop for a while and refuel yourself.