Praise for
WHO NOT HOW
Dan Sullivan is the ultimate coach for entrepreneurs. Ive been learning from him for over 20 years! Anyone who reads Who Not How will know exactly how the best entrepreneurs create freedom.
David Bach , New York Times best-selling author, founder of FinishRich.com, and co-founder of AE Wealth Management
How do you shift your life? You shift your thinking. And how do you shift your thinking? Dan Sullivan says it starts by thinking about your thinking. Dan is the entrepreneurs coach of coaches because he helps you think about your thinking to gain an entirely new perspective that doesnt just impact your business, it elevates every aspect of your life.
JJ Virgin , CNS, CHFS, New York Times best-selling author and founder of Mindshare Collaborative
To say that I have thrived both personally and professionally because of Dan Sullivans coaching would be an understatement. Dan is blessed with the innate talent to simplify the most complex business situations and create tools that are so easy to use. The world is better off because of him.
Ninad Tipnis , founder and principal, JTCPL Designs
Dan Sullivan is a one-of-a-kind human being. There is a clarity, tenacity, and conviction that just oozes out of him. Pay close attention, and that wisdom will rub off on you. His generosity of spirit gives you open access to his fascinating thought process.
Kathy Kolbe , brain researcher and theorist and founder of Kolbe Corp.
If you want to massively grow some part of your life or business, make lots more money, work less, and enjoy life to the fullest, theres only one place to goDan Sullivan and his Strategic Coach Program. I did, and it made all the difference.
Richard A. Viguerie , pioneer of political direct mail and chairman of American Target Advertising
Since I met Dan Sullivan, my perspective on freedom and success has never been the same. I cant get enough of his wisdom and cherish his teaching. The impact on my family and me has been significant. Dan is hands down the best coach for anyone looking to find and then execute the entrepreneurial life they were put on this earth to live!
Mark Timm , serial entrepreneur and co-author of Mentor to Millions
This new book by my good friends Dan Sullivan and Ben Hardy provides one of the biggest secrets to success. The concept will allow you to free up thousands of hours, build a star team to support your vision, accomplish your goals faster than you ever thought possible, and do it all without running yourself ragged. Its one of the most effective strategies for experiencing greater freedom, fulfillment, and fun while achieving your biggest, most ambitious goals.
Joe Polish , founder of Genius Network
Dan Sullivan coaches the worlds greatest entrepreneurs. We have absolute confidence in our ability to learn, grow, and thrive based on the coaching we are getting from Dan and Strategic Coach. If you want astonishing results, you go to Dan Sullivan.
Chris Voss , CEO and founder, The Black Swan Group
Dan is Yoda for entrepreneurs. His wisdom drops are perfectly timed yet timeless. His true gift is not in pouring out his wisdom but in helping entrepreneurs find their Unique Ability (aka the force) and then teaching them how to wield it, creating exponential impact and success.
Lisa Cini , CEO and founder, Mosaic Design Studio and BestLivingTech.com
I have interviewed a bucket list of the most successful, most sought-out entrepreneurs in the world. They are the ones you see on TV, the ones you know by name. Ive been lucky enough to make friends with many of them and have the ability to call on them when I need advice. But there is only one person in the world who can help me not only see but achieve realities that are far bigger than I had previously imagined, and thats Dan Sullivan. My life, my business, and my relationships are 100X better because I work with Dan.
Nick Nanton, Esq. , Emmy Award-winning director and producer, Wall Street Journal best-selling author, and Global Shield Humanitarian Award recipient
Dan Sullivan changes lives. He has influenced me and thousands of others who have studied with him and read his books. Pay very close attention: his rock-solid insights and wisdom will improve your life and make you money!
Keith J. Cunningham , co-founder of Keys to the Vault, best-selling author of The Road Less Stupid
Dan Sullivan is a champion for entrepreneurs. He is a master at offering original solutions that amplify capabilities, leading to a path of more freedom and sustainable success. Dan Sullivan is the Who I consistently turn to as my secret weapon, strengthening and guiding my capabilities successfully into the future. I am grateful he does the work!
L. Lee Richter , CEO of Richter Design Group
Dan Sullivan is one of Americas great thinkers. His understanding of the entrepreneurial mind is unrivaled. Dan has an uncanny ability to see around corners and discern what is coming next before anyone else. Dans influence and thinking are seen and felt in many of Americas most innovative and fastest-growing companies. His thinking has contributed billions of dollars to the economy. This is why those of us who know him best call him the coachs coach.
Mark Young, Ph.D. , founder and CEO of Jekyll and Hyde Advertising and Marketing
Dan Sullivan is the preeminent advisor to successful entrepreneurs worldwide. Countless of his past and present clients owe their fortunes to Dans wisdom and coaching. I have been following Dans teachings for nearly 20 years, and he still inspires me in so many ways.
John Ferrell, Esq. , co-founder of Carr & Ferrell LLP
Dan is the preeminent coach for successful entrepreneurs who want more from life: more freedom of purpose, time, money, and relationships. My life, and the lives of those I love, are so much richer as a direct result of applying Dans unique wisdom and thinking tools in every area of my life.
Paul F. Heiss , founder and president, IBCC Industries
Dan Sullivan is the most creative and visionary coach for entrepreneurs working today. His insights and innovations are worth billions of dollars, and Dans revolutionary methods unlock the secrets to your personal and professional freedom. Dan walks his talk!
Steven Palter and Michele Lang Palter , Gold Coast IVF and Lodestone Technology
ALSO BY DR. BENJAMIN HARDY
Personality Isnt Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your Story
Willpower Doesnt Work: Discover the Hidden Keys to Success
Copyright 2020 by Dan Sullivan
Published in the United States by: Hay House, Inc.: www.hayhouse.com Published in Australia by: Hay House Australia Pty. Ltd.: www.hayhouse.com.au Published in the United Kingdom by: Hay House UK, Ltd.: www.hayhouse.co.uk Published in India by: Hay House Publishers India: www.hayhouse.co.in
Project editor: Melody Guy Indexer: J S Editorial, LLC
Cover design: The Book Designers Interior design: Nick C. Welch
Strategic Coach, The Strategic Coach Program, Who Not How, Unique Ability, Unique Ability Teamwork, The Impact Filter, The Strategy Circle, The Self-Managing Company, The 10x Ambition Program, and Free Zone Frontier are trademarks of The Strategic Coach Inc. All rights reserved.
All rights reserved. No part of this book may be reproduced by any mechanical, photographic, or electronic process, or in the form of a phonographic recording; nor may it be stored in a retrieval system, transmitted, or otherwise copied for public or private useother than for fair use as brief quotations embodied in articles and reviewswithout prior written permission of the publisher.