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Todd Herman - The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

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Todd Herman The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
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A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.Theres only one person in the way of you untapping your potential: You. Theres also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. When Herman met Bo Jackson, the professional athlete told him, Bo Jackson never played a down of football in his entire life. Bo explained that when he was young, hed get into trouble because chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Vorhees. In that moment, he resolved to stop being Bo Jackson, and start being Jason the moment he stepped on the field. In this transformative guide, Herman teaches you how to create and control an Alter Ego like Boand the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: he knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using supermans classic trickputting on a pair of glasseshe learned to trigger the specific traits he needed to achieve his goals.The Alter Ego Effect is not about creating a false maskits about finding the hero already inside you. Its a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.

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Chapter 2: The Origin of Alter Egos

. Collins English DictionaryComplete and Unabridged, 10th ed. (London: William Collins, 2009), retrieved January 13, 2013.

. The Oprah Winfrey Show, episode 516, How a Pair of Oprahs Shoes Changed One Womans Life, aired September 19, 2015, http://www.oprah.com/own-where-are-they-now/how-a-pair-of-oprahs-shoes-changed-one-womans-life-video#ixzz5Kh8Czoef.

. M. J. Brown, E. Henriquez, and J. Groscup, The Effects of Eyeglasses and Race on Juror Decisions Involving a Violent Crime, American Journal of Forensic Psychology 26, no. 2 (2008): 2543.

. Mike Vilensky, Report: People Wearing Glasses Seem Like People You Can Trust, New York magazine, February 13, 2011, http://nymag.com/daily/intelligencer/2011/02/nerd_defense.html.

. The Legacy of a Dream exhibition in Concourse E at the Atlanta-Hartsfield Airport in conjunction with the King Center. One of the display cases contains the nonprescription glasses King wore to make himself feel more distinguished.

Chapter 3: The Power of the Alter Ego Effect

. Beyonc interview, September 2003.

. Beyonc, Marie Claire interview, October 2008.

. Ibid.

. Beyonc, press statement, 2008.

. Stephanie M. Carlson, The Batman Effect: What My Research Shows About Pretend Play and Executive Functioning, Understood, May 30, 2016, https://www.understood.org/en/community-events/blogs/expert-corner/2016/05/30/the-batman-effect-what-my-research-shows-about-pretend-play-and-executive-functioning.

. Ibid.

. Rachel E. White, Emily O. Prager, Catherine Schaefer, Ethan Kross, Angela L. Duckworth, and Stephanie M. Carlson, The Batman Effect: Improving Perseverance in Young Children, Child Development, December 16, 2016, https://onlinelibrary.wiley.com/doi/full/10.1111/cdev.12695.

. Ibid.

. Frode Stenseng, Jostein Rise, and Pl Kraft, Activity Engagement as Escape from Self: The Role of Self-Suppression and Self-Expansion, Leisure Sciences 34, no. 1 (2012): 1938.

. Frode Stenseng, Jostein Rise, and Pl Kraft, The Dark Side of Leisure: Obsessive Passion and Its Covariates and Outcomes, Leisure Studies 30, no. 1 (2011): 4962; and Frode Stenseng, The Two Faces of Leisure Activity Engagement: Harmonious and Obsessive Passion in Relation to Intrapersonal Conflict and Life Domain Outcomes, Leisure Sciences 30, no. 5 (2008): 46581.

. Ryan M. Niemiec, VIA Character Strengths: Research and Practice (The First 10 Years), in Hans Henrik Knoop and Antonella Delle Fave, eds., Well-Being and Cultures (Springer Netherlands, 2013).

. Michael Shurtleff, Audition (New York: Bantam Books, 1978), 5.

. Oliver James, Upping Your Ziggy (London: Karnac Books, 2016), xii.

. Ibid.

. Ibid.

Chapter 6: The Hidden Forces of the Enemy

. Carl Richards, Learning to Deal with the Imposter Syndrome, New York Times, October 26, 2015, https://www.nytimes.com/2015/10/26/your-money/learning-to-deal-with-the-impostor-syndrome.html.

Chapter 8: The Power of Your Story

. Lisa Kron, Wired for Story (New York: Ten Speed Press, 2015), 8.

. Seth Godin, All Marketers Are Liars (New York: Penguin, 2005), 3.

. Ibid., 2.

. Ibid., 3.

Chapter 9: Choosing Your Extraordinary World

. Jim Carreys commencement address at the 2014 MUM graduation, May 24, 2014, https://www.youtube.com/watch?v=V80-gPkpH6M.

. Ibid.

. Matt Mullin, Ajayi Compares Jay Train Persona to Brian Dawkins Weapon X Alter Ego, Philly Voice, January 10, 2018, http://www.phillyvoice.com/ajayi-compares-jay-train-persona-brian-dawkins-weapon-x-alter-ego/.

. Steven Kotler, Flow States and Creativity, Psychology Today, February 25, 2014, https://www.psychologytoday.com/us/blog/the-playing-field/201402/flow-states-and-creativity.

. Ibid.

. Frode Stenseng, Jostein Rise, and Pl Kraft, Activity Engagement as Escape from Self: The Role of Self-Suppression and Self-Expansion, Leisure Sciences 34, no. 1 (2012): 1938.

Chapter 10: The Power of a Mission

. Roy F. Baumeister, Some Key Differences between a Happy Life and a Meaningful Life, Journal of Positive Psychology 8, no. 6 (2013).

. Barbara Fredrickson and Steven W. Cole, National Academy of Sciences, July 29, 2013.

. Steven Pinker, How the Mind Works (New York: Norton, 1997), 373.

. Taiichi Ohno, Ask Why Five Times About Every Matter, Toyota, March 2006, http://www.toyota-global.com/company/toyota_traditions/quality/mar_apr_2006.html.

. Ethan Kross and zlem Ayduk, Making Meaning Out of Negative Experiences by Self-Distancing, Current Directions in Psychological Science 20, no. 3 (2011): 18791.

Chapter 13: The Heroic Origin Story

. Ibid.

. Alison Flood, JK Rowling Says She Received Loads of Rejections Before Harry Potter Success, Guardian, March 24, 2015, https://www.theguardian.com/books/2015/mar/24/jk-rowling-tells-fans-twitter-loads-rejections-before-harry-potter-success.

. Ibid.

. Ibid.

Chapter 14: Activating Your Alter Ego with a Totem or Artifact

. Joe Wright, dir., Darkest Hour, 2017, Perfect World Pictures.

. Hajo Adam and Adam D. Galinsky, Enclothed Cognition, Journal of Experimental Social Psychology 48, no. 4 (July 2012): 91825.

. Ibid.

Chapter 16: Mindsets, Missions, Quests, and Adventures

. Robert Stein, Do You Want to See Her? American Heritage 56, no. 5 (2005).

. Frode Stenseng, Jostein Rise, and Pl Kraft, Activity Engagement as Escape from Self: The Role of Self-Suppression and Self-Expansion, Leisure Sciences 34, no. 1 (2012): 1938.

. Hajo Adam and Adam D. Galinsky, Enclothed Cognition, Journal of Experimental Social Psychology 48, no. 4 (July 2012): 91825.

. Ryan M. Niemiec, VIA Character Strengths: Research and Practice (The First 10 Years), in Hans Henrik Knoop and Antonella Delle Fave, eds., Well-Being and Cultures (Springer Netherlands, 2013).

. Bethany E. Kok and Barbara L. Fredrickson, Upward Spirals of the Heart: Autonomic Flexibility, as Indexed by Vagal Tone, Reciprocally and Prospectively Predicts Positive Emotions and Social Connectedness, Biological Psychology 85, no. 3 (2010): 43236.

. Joseph Campbell, The Hero with a Thousand Faces (Princeton, NJ: Princeton University Press, 1949), 23.

. George Lucas interview, National Arts Club, 1985.

. Ibid.

For all the people who grew up in the middle of nowhere

(and Valerie, Molly, Sophie, and Charliego team!)

Contents

The Alter Ego Effect was built to support ambitious people doing hard things. Its constructed to help you be more resilient, creative, optimistic, and courageous. Ive had a sports science and peak performance training company for twenty-two years, and what youre about to unwrap is based not only on the work Ive done with thousands of amateur, pro, and Olympic athletes, but also the art and science of how we work.

Its been shaped by the data collected from the more than seventy-five thousand business owners and professionals who have implemented this strategy. Their reports back about the wins, successes, and breakthroughs along with the tweaks and changes theyve made have all been used to refine this strategy.

A final note: Since I started my practice and began working with more elite athletes, I made a commitment to privacy. I protect my clients. Some of the worlds great Olympic and pro athletes as well as entertainers work with me because I promise never to use their names for personal benefit. Why? Because trust is the most essential currency I can trade. Everyone wants something from these people, they use them as a way to grab the spotlight, and it causes them to trust no one. I recognized it, and I knew it would prevent me from being the trusted advisor and coach they needed and wanted. Ive worked with top business professionals as well, and the promise is the same. I hold that trust and promise sacred. But I also know how valuable and important it is to share their stories to help illustrate points and to make the ideas in

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