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Clare Nash - Design your life: An architect’s guide to achieving a work/life balance

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Clare Nash Design your life: An architect’s guide to achieving a work/life balance
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Ten years ago, Clare Nash was struggling with a common problem: how to be an architect and still have a life. With no job, no savings and no clients in the midst of a recession, Clare set up her own practice with little more than a few postcards in local shop windows and a very simple website. Determined to better combine her life and family with professional work, she created an innovative practice that is flexible and forward-looking, based around remote working and the possibilities offered by improving technology.

Bursting with tips, ideas and how-tos on all aspects of designing a working life that suits you and your business, this book explains in clear and accessible language how to avoid the common pitfalls of long hours and low pay. It explores how to juggle work with family commitments, how to set your own career path and design priorities, and how to instil a flexible working culture within a busy lifestyle. Encompasses the full range of life-work challenges:

  • Money, fees and cashflow
  • Playing to your personal strengths
  • Outsourcing areas of weakness
  • Building a happy and productive remote-working team
  • Creating a compelling marketing strategy
  • Juggling parenthood and work
  • Studying and honing workplace skills

Provides the inside view from innovative practices: alma-nac, Gbolade Design Studio, Harrison Stringfellow Architects, Invisible Studio Architects, Office S&M Architects, POoR Collective, Pride Road Architects and Transition by Design.

Clare Nash: author's other books


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ACKNOWLEDGEMENTS

CNA team members current and past: Lucy Holland, Julia Healey, Katie Reilly, Rebecca Sowler, Jaina Valji, Harry Cowley and James Nash, without you CNA wouldnt be what it is today.

Particular thanks to Jaina, Julia and Rebecca for their input on this book and ongoing business support.

Case studies: thank you to Office S&M, Harrison and Stringfellow, Invisible Studio, Transition by Design, Gbolade Studio, alma-nac, Pride Road Architects and POoR for agreeing to be case studies and for providing inspiration to others. Particular thanks to those who gave up their time to be interviewed Hugh McEwen and Catrina Stewart, Su Stringfellow, Piers Taylor, Alex Towler, Tara Gbolade, Caspar Rodgers, Lisa Raynes, Shawn Adams, Larry Botchway and Ben Spry.

RIBA Publishing: Liz Webster, Clare Holloway, Lizzy Silverton and Ginny Mills, thank you for your honest feedback and support.

Birdies: thank you for your much needed wisdom, support and laughter over the years.

Chris Gardener: thank you for helping me climb out of tough times and for endless creative input.

Maggie Newton: thank you for your cheerful yet direct approach that always sets me right.

Liz, Lorna and Becky: thank you for always being there, your cheerful encouragement, tears and laughs.

James: thank you for all your support, love and useful thinking; without you I wouldnt be able to do any of this.

Felix: thank you for giving me so much joy and inspiration.

Mum and Dad: thank you for your support, listening ears and good advice.

FURTHER READING
  • Covey, Stephen, The 7 Habits of Highly Effective People, Simon & Schuster, New York, 2017
  • Ferriss, Timothy, The 4-hour Work Week, Vermilion, London, 2011
  • Gerber, M, The E-myth Revisited: Why most small businesses dont work and what to do about it, HarperBus, New York, 2001
  • Grant, Adam, Originals: How Nonconformists Change the World, WH Allen, London, 2017
  • Nash, Clare, Contemporary Vernacular Design, How British Housing can Rediscover its Soul, RIBA Publishing, London, 2016
  • Newport, Cal, Deep Work: Rules for Focused Success in a Distracted World, Grand Central Publishing, New York, 2016
  • Newport, Cal, So Good They Cant Ignore You, Piatkus, London, 2019
  • Northrup, Kate, Do Less: A Revolutionary Approach to Time and Energy Management for Busy Moms, Hay House Inc., California, 2019
  • Oliver, Paul, Encyclopedia of Vernacular Architecture of the World, Cambridge University Press, Cambridge, 1997 (latest edition: Dr Marcel Vellinga, Encyclopedia of Vernacular Architecture of the World (2nd edition), Bloomsbury Publishing, UK, 2021
  • Samuel, Flora, Why Architects Matter: Evidencing and Communicating the Value of Architects, Routledge, Abingdon, 2018
  • Schn, Donald, The Reflective Practitioner: How Professionals Think in Action, Basic Books Inc., USA, 1984
WEBSITES
  • EntreArchitect by Mark R. LePage https://entrearchitect.com/
  • Gardener, Chris, https://the3fs.com/
  • Hepburn, Dr Emma, @thepsychologymum, Instagram
  • The Business of Architecture by Enoch Sears, https://www.businessofarchitecture.com/
  • The School of Life, https://www.theschooloflife.com/, Campus LLP, London
SPEAKERS
  • Amy Cuddy, Ted Talk, Your body language may shape who you are
  • Seth Godin on the game of life, the value of hacks and overcoming anxiety (#476), Tim Ferriss podcast
CHAPTER 1
How to be a business owner architect

DOI: 10.4324/9781003231301-1

BENEFITS OF YOUR OWN BUSINESS

I wont pretend otherwise running a business is hard. However, if you are entrepreneurial in spirit and prepared to think yourself out of problems creatively, it is very rewarding. I dont know of a single business owner in any field who hasnt had setbacks sometimes enormous ones. The important thing is that they picked themselves back up again and made their business better. Its easy to believe when looking at Instagram or reading business leader profiles that theyve had an easy road to success, but the stories that lie behind those pictures are quite different. I have personally found it very challenging in a good way, as well as a lot of fun overall, despite my own setbacks.

Below, is a list of benefits of running your own business in a way that suits you. As an architect, when earning low fees and without a separate source of income, these benefits are only short-term. Its possible to live for some time on low fees, just about paying your bills and enjoying your freedom, but sooner or later you will resent how hard you have to work and how much responsibility you take on behalf of clients.

  • Family: this is a big one. It applies to anyone with caring commitments. Having my own business has enabled me to work around a tiny baby, not have to commute and pay enormous amounts on childcare, not have to put up with less exciting work just due to working part-time in an office. Mainly, it has allowed me to feel a big part of my sons life without having to give up my identity to do so.
  • Set your own path: I explain in how I have always been very interested in eco-design. It felt extremely frustrating not to be able to push sustainable practice as much as I would have liked in practice. As a business owner, I can prioritise research and development in this specialist area, which is very fulfilling.
  • Other interests and business ventures: at start-up stage, I had a sideline in German translating for a local clothing company. It helped to pay my bills and gave me the advantage of doing something I enjoyed without the pressure of making it into a full-time job.FIGURE 11 Drawing of a workingpleasure trip I took to Brandenburg Germany - photo 1FIGURE 1.1 Drawing of a working/pleasure trip I took to Brandenburg, GermanyFIGURE 12 Benefits of flexible working means still being able to work on - photo 2FIGURE 1.2 Benefits of flexible working means still being able to work on projects such as this stables and barn conversion, even with a family
  • Working holidays: when I am writing, I regularly escape for a few days to the sea to write. I also visit gardens, sit alone in a beautiful space and write or sketch out business vision ideas. I have previously worked from the Eurostar, an Austrian brewery, a Parisian caf and even a boat!
  • Better use of time: the Covid-19 pandemic has made the benefits of working from home familiar to many more people, but I have always enjoyed the benefits of using natural breaks to make bread, chop vegetables for dinner or go for a walk. Without any guilt. In winter, I appreciate the opportunity to enjoy bike rides or running in daylight. I was fortunate while working in Oxford that my office had a shower and was on the doorstep of great outdoor space, so I enjoyed regular daylight runs in winter, but not all offices have this. Since my husband joined the firm, we enjoy lake swimming together in the middle of the day (while our son is at nursery).
  • Other projects: like other business ventures, above, one of the best things about flexible working is being able to fit in other projects around being an architect. After receiving the commission from RIBA Publishing to write my book, Contemporary Vernacular Design: How British Housing Can Rediscover its Soul, I set about organising case study visits, complete with designer, developer and resident interviews. Keeping my business going would have been impossible if I had needed to be in an office every day, as would holding down a job in a traditional architects practice. My employers would have needed to be very enlightened and tolerant of me disappearing around the UK and Europe for up to 10 days at a time, multiple times, over a two-year period.
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