Dedicated
To Robert J. MarshMy Incredible Mentor, My Second Father,
an Entrepreneurial Geniusa Man who loved God and served him
and others, selflessly and without fanfare. Your wisdom was a
well that never ran dry, and your faith, kindness, and humor gave
me what no other man ever has. Your equal will never be found
in my lifetime. Oh how we all miss you!
Contents
As always, I am extremely grateful to my wonderful editor,
Roger Scholl, Editorial Director, Doubleday Business. Roger, not
only do you make my efforts so much more readable, you make
the whole process a pure joy, from start to finish.
Jan Miller, the world's best literary agentyou've always caught
my vision and turned my dreams into published realitiesthank
you for always taking such wonderful care of me and my projects.
My sweet wife, Shannonyou inspire me and give me all of the
encouragement I need to pursue the projects that mean so much
to me. I am soooooo crazy about you!
All of my Max Partners and AssociatesYour love, dedication,
and diligence are having a life-changing impact on tens of
thousands today, and will make that same impact on millions
of lives in the future. You all AMAZE me.
CHAPTER 1
What the Greatest Man Who Ever Lived Can Do for You
Better Than Winning a $100 Million Lottery
If I could show you a secret that would absolutely, positively enable you to WIN $100 million in the next mega lottery jackpot, what would you be willing to do to learn that secret? Wait a minute, you might say, how do I know that your secret will really work? Imagine that I answered your question by revealing, I won the mega lottery jackpot last year by using this secret, and since then have shared it with my ten closest friends, who also used it to win mega lottery jackpots. In fact, not one person who has tried this secret has failed to win. Suppose I then gave you their names and you were able to verify that all of us had indeed won mega lottery jackpots. Now, what would you be willing to do to learn the secret I've offered to share with you? How much would you be willing to pay me? Would you be willing to take out a second mortgage on your house to get the necessary funds, or borrow from your 401(k) retirement plan? What if I then told you that I didn't want your money or your houseI just wanted you to read a book that I wrote in which I revealed the secret? If I told you that the secret was revealed in chapter 7 of my book, and I handed you that book right now, how much time would you let go by before you would read chapter 7? What if you knew the next mega jackpot was only one day away? When would you get around to reading chapter 7 now? With what level of attention would you read each paragraph in that chapter?
That is like the secret I intend to reveal in this book. During the past twenty years, I have made tens of millions of dollars in personal income. Along with my partners, I've had the thrill of starting businesses from scratch (with a few thousand dollars) and building them into companies that have produced billionsyes, billionsof dollars in sales. And making money through one's own hard work and effort is certainly a lot more fulfilling than winning it in a lottery or at the tables in Vegas. Although winning a pot of money in a stroke of luck may give you a greater thrill initially, that thrill is gone almost as fast as it comes, and the personal and financial losses that usually follow such a windfall can be devastating. Moreover, I've never heard of someone winning a mega lottery a second time.
This being the case, if you were my friend, I would much rather give you the keys you need to succeed in business, marriage, parenting, and life than give you the secret to winning a lottery. And if I really cared about you, I'd lead you step by step through the process of applying these keys to success to the most important areas of your life.
My business success, like my personal happiness, has been the result of the incredible relationships that have come into my life over the past forty-four years, and the wisdom and benefits that have been handed down to me as a result of those personal relationships. But there is one secret that I've rarely shared. Not one of these relationships, nor any of the blessings they have given me, would have come about had I not first met the greatest man who ever lived.
Embracing Extraordinary Change During my business life I have traveled millions of miles on our nation's airlines. I have spent thousands of hours talking with men and women seated next to me about countless subjects. I've heard them complain about their jobs, their spouses, their children, their bosses, and of course their lives in general. When they find out that I'm that rare person who is happy beyond description, more in love with my wife today than I was during our courtship eighteen years ago, and that I persisted through countless failures to create dozens of successful businesses, they often ask me what the secrets to my happiness, my marriage, or my success have been. I tell them that it all started with what I learned from a homeless carpenter I first met one night in 1964. Their eyes usually widen with interest. When I tell them that the carpenter's name is Jesus, their curiosity quickly turns to bewilderment. But as much as they might like to change the subject initially, their curiosity gets the better of them, and they want to hear the rest of the story.
As I begin to describe the life lessons and wisdom I learned from Jesus, their curiosity usually turns to astonishment. Is this guy for real? they seem to be saying to themselves. But as I relate the specific ways in which Jesus miraculously changed my mind and heart, guided me in my relationships and business endeavors, and brought purpose, peace, personal success, and joy into my daily experience, they tend to undergo a transformation of sorts. In part because of the fact that I've been so successful in the world of business, they are often interested in what has made me so successful. When they hear how my thinking and attitudes and beliefs were shaped by the timeless teachings of Jesus, their bewilderment turns to amazement, their skepticism to open-minded inquiry. But even when they accept my words at face value, they find it hard to believe that I have become all that I am as a result of my relationship with a man who lived two thousand years ago. From these conversations over the years, I have discovered that there is more misunderstanding about Jesus of Nazareth than about anyone I've ever talked about. Most people regard him as a religious leader, the founder of Christianity. Others view him simply as a great teacher of morality. Some are so unfamiliar with historical texts and documents that they think of him as nothing more than a myth or legend. But regardless of their opinions about Jesus, nearly all of them tragically misjudge the potential relevance of his life and teachings to their own lives. By thinking of him only as one who is religious, they have failed to discover all that he can do to shape their thinking and inspire their lives. As a result, their lives are often characterized by uncertainty, frustration, failure, anxiety, discouragement, depression, or even despair. The truth is, Jesus was not