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Grant Cardone - The Closers Survival Guide

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T
PRAISE FOR
he C losers s urvival G uide

Hes done it again! This book is an Encyclopedia of information that will put you in a position to close any situation, handle any objection and negotiate like a pro.

Ron Palmer, DCH Group

Grant focuses on real world selling. A lot of people giving sales advice have never sold a thing in their life. Grants techniques were forged in the real world and work in the real world. Its the best reference book on closing youll ever see.

Duncan Scarry, Moore & Scarry Advertising
This is your Bible for closing and negotiating. No sales person should be without it!
John Kostokos, Professional Sales Person
Grant Cardone shows you how to turn prospects and opportunities into deals and money.
Mimi Starrett, 20 Year Veteran ofLuxury Homes Sales in Beverly Hills
The world is filled with sales people but what it is short on is professional closers. This book will make you a pro. Michelle Seward, CEO of Protg Financial

In my 20 years in the business there has been no one that comes close to Grant Cardone, dont just buy the book, buy them for all your salespeople as I did!

Mark Hoch, Director of Sales

Dont fool yourself into thinking youre a salesperson if youre not a closer. Selling without closing isnt selling at all. Its like being married without a spouse...impossible!

C.P, CEO, Elan Vital LLC
The information in this book is the most powerful and effectiveI have ever used!
Steve Zakar, Retired Marine & Professional Sales Person

The information in The Closers Survival Guide can be applied to any type of sales position. Get it, Read it, Learn it and you will Prosper from it.

John Hamlin, CEO Hamlin and Assoc.

Learn from the best! This book is a manual that you can use in any situations of your life to get a YES instead of a no. Youll be waiting for your prospects objections because youll know how to use them to close the deal!

Frederique Carillo, Enagic Independent Distributor

This is a must-have for sales people. Most salespeople do a great job selling the product, then crumble in fear of closing the deal. This book is the absolute guide to remove all fears and build the confidence needed to blow away the competition.

Rob Rodgers, General Manager

I began to study Grants closes as an astronomer would study stars and Closing became the easiest part of selling. Today, I am in the top 1% of all sales people worldwide thanks to the information in this book.

Carlos Panthera, Professional Closer
This is the most powerful information I have ever read on negotiating and closing the sale.
Eric Parmater, Inventor of The Wickler
After learning Grants Closes my income doubled. Ed Doyle, Senior Account Manager
This book is your chance to learn the art of closing from the grandmaster Grant Cardone.
Rhett Bullen, Entrepreneur

Grant Cardone has written a masterpiece on the art of closing the sale. This is a MUST read for anyone in any industry and any walk of life. This book has changed my ideas on the word selling and sales forever!

Robert Miner, Internet Development and Marketing

Grant Cardone has taken the art of closing the deal to the same levels that Tiger Woods took the game of golf. Grant, your closing material, your advice and life inspiration have given me direction and purpose.

Michelle Klaprat, Top Female Salesperson, Gauthier Group
This book is has everything you need to know to become a true pro closer.
Brad Mugg, General Manager, Norm Reeves Honda

Do not try to compete without having Grant Cardones full arsenal of closing technology! The information in just one of Grants Closes can be worth hundreds of thousands of dollars to you.

Warren Haynes, Businessman
I am making more money than I had ever made in my life. Derek Trammell, Sales Trainer

Grant will teach you how to close and sell so you can sleep at night. He is a the master of the close and will teach you things that will last for years and years. His books are life long keepers, not fads of the month.

Brad Haag, CEO founder of Haag Investment Group
I was so impressed with Grants book that I immediately purchased 45 copies and sent one to each of my clients. John W. Elliott, Founder, Power PR, Inc.
How to close anyone anytime in any situation Over 100 ways to ink the - photo 1
How to close anyone, anytime, in any situation.
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Over 100 ways to ink the deal
Copyright 2009 by Grant Cardone Library & Cardone Enterprises.

All Rights Reserved. Except as permitted under the U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a database retrieval system, without the prior written permission of the publisher.

Published by Card1 Publications, Inc.9229 West Sunset Blvd. #825
Los Angeles, CA 90069
800-368-5771

Visit our website at www.GrantCardone.comCover Design & Book Layout: Justin A. LeVrier
Printed in the United States of America
First Edition Printed: 2009Second Edition Printed: 2011
Card1 Publications, Inc. is a division of Cardone Enterprises
ISBN 978-1-60743-109-1 (first edition)ISBN 978-0-615-56030-4 (second edition)

Any unauthorized copying, translation, duplication, importation or distribution, in whole or in part, by any means, including electronic copying, storage or transmission, is a violation of applicable laws.

Second Edition
Learn to close, and you will never be without work, and will never be without money.
Grant Cardone
CONTENTS
Introduction ix Chapter 1 The Goal of This Book 1
Chapter 2 The End Game is the Close 7
Chapter 3 The Critical Exchange Point 10
Chapter 4 The Creation of an Economy 16
Chapter 5 The Goal of the Closer 24
Chapter 6 Ability Determines Stability 34
Chapter 7 The Science of the Close 43
Chapter 8 The MakeBreak Point 52
Chapter 9 The Ten Reasons Closers Fail 59
Chapter 10 The Rules 74
Chapter 11 The Closes 91

vii
C

losing is the final step in the pursuit of ANY goal. This thing called closing is not just something that sales people do but something that applies to every person. Nothing truly happens until you are able to engender the support, energy and resources of others. As harsh as it may seem the close is what separates those who have from those who dont have. This critical and vital ability is what differentiates the dreamer from the exceptional individual who makes dreams come true.

The world is filled with people who have grand dreams of new products or ideas that will change the world, but never become reality simply because the dreamer couldnt close others on supporting their dream. The world is abundant with grand ideas and big dreams and short on people who can close others on funding, supporting and getting behind them! It is the ability to close that makes a difference more than any other skill you will learn in life!

You may think this is an overstatement, but the only reason you know the names of people like: Christopher Columbus, Ben Franklin, Abraham Lincoln, Thomas Edison, Henry Ford, John Kennedy, Martin Luther King, Walt Disney, Mother Theresa, Bill Gates, Steve Jobs, Colonel Sanders, Oprah Winfrey and Barack Obama are because they were able to close others on their ideas. They were able to instill support in others so they could get their ideas backed with money, energy and effort.

The art of closing is not confined to sales people. It is a needed skill for anyone who wants to move their ideas, dreams, products and services into the marketplace. Closing is vital for anyone who wants a job or a raise. Closing is what is required to insure you get what you want in life, both professionally and personally.

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