Cardone - Sell or be sold: how to get your way in business and in life

What Others Are Saying

This is a book that should be required reading for all high school and college students! Its jam-packed with information for not only the professional salesperson, but anyone who wants to get others supporting their efforts, dreams, and goals.

Jessie Schwartzburg, author and speaker consultant

In Sell or Be Sold, Grant will show you how to start with nothing and become wealthy with his proven strategies. This is a must-read for anyone who has the desire to be successful in sales and in life.

Bryan Hardman, GSM, Monument Chevrolet

This book is straight-to-the-point, clear talk that any professional will welcome and benefit from. Even if you are not a sales pro, it will sell you on sales as the most indispensable ability to make your own dreams fly.

Harvey Schmiedeke, president, Survival Strategies

Sell or Be Sold gives information that will cause you to think about where you fit into the spiritual economy of the world and how you can grow to meet your lifes needs and goals.

Dale Christensen, CEO, NOI Investments

The knowledge in this book will raise your income. Grant Cardone has created a masterpiece. Its pure oxygen for todays business world.

John Mappin, founder, Metropolis Media Group

No matter where you fall in the food chain of life, you need to be able to sell yourself to others. Grant Cardone not only generates an awareness of this need, but helps you develop the skills to persuade others to see it your way.

J. C. Walter III, president, Walter Oil & Gas Corporation

I picked up Sell or Be Sold today and I have not been able to put it down. This book is nothing short of incrediblebasics defined as never before and the truth of life and selling as one entity.

John Hamlin, CEO, Hamlin & Associates

I love this book, as it is a candid look at the truth! Following the path the author lays out will help anyone improve their life! I am having those close to me read this book!

Patrick J. Clouden, CEO, Consumer Energy Solutions, Inc.

This last month Ive been in survival mode, and after reading Grant Cardones book, I am recommitting to my quest to master my game. Per his book, Knowing means Prediction, Prediction means Confidence, and Confidence means MORE SALES. Thank you so much.

Ron Palmer, DCH Group

Sell or Be Sold is much more than I expectedthe title really does not say enough about what the book is all about. It is truly about every aspect of your life. It is creative, motivational, and most important, it is very inspirational.

Buddy Driver, director of training, Damson Automotive Group

Reading Grant Cardones book made me an emphatic believer that anyone can be a home-run hitter.

Norm Novitsky, executive producer, BluNile Films

Sell or Be Sold should be put in the hands of anyone who wants to run a successful company and should be the Bible for anyone in sales. This book is so amazing I cant stop talking about it and telling people they HAVE TO READ IT.

Kerri Kasem, radio personality

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

Published by Greenleaf Book Group Press
Austin, TX
www.gbgpress.com

Copyright 2012 Grant Cardone

All rights reserved.

No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the copyright holder.

Distributed by Greenleaf Book Group LLC

For ordering information or special discounts for bulk purchases, please contact Greenleaf Book Group LLC at PO Box 91869, Austin, TX 78709, 512.891.6100.

Design and composition by Greenleaf Book Group LLC
Cover design by Greenleaf Book Group LLC

LCCN: 2011941503

Ebook ISBN: 978-1-60832-290-9

Ebook Edition

This book is dedicated to my father, Curtis Cardone Sr., who truly loved people and who was greatly respected by both his family and his community. My father had great admiration for salespeople and the sales industry, and he was a firm believer that selling was a prerequisite to a person creating success in any area of life.

Since writing my first book, Sell to Survive, which was self-published, I have written three other books: The Closers Survival Guide, If Youre Not First, Youre Last (New York Times bestseller), and The 10X Rule: The Only Difference Between Success and Failure, which I used to land a TV show.

As I wrote these books, I learned a great deal about what people could actually use, what was working, and, because of the input from people reading my books, I learned what they needed help with.

Sell to Survive has never been sold in a bookstore, yet it reached the top 1 percent of all self-published books by word of mouth alone. I have personally received comments and questions from thousands of people because of this book. As many of these readers have stated, this book turned their sales careers around completely. Others who did not consider themselves in sales suggested that this book allowed them to see where they had been missing it in their career with their goals to expand their businesses.

I believe Sell to Survive to be the most important book written on selling in the last fifty years and vital to every person who is interested in making their dreams a reality. We have taken that book and reworked it, added material, updated it, and retitled it: