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Mike Stewart - Close More Sales!: Persuasion Skills That Boost Your Selling Power

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What does it take to close more sales? It takes the skills and knowledge to quit making the same mistakes over and over--like failing to ask good questions or presenting desirable solutions or handling objections or making the customer feel comfortable. As a professional sales trainer, Mike Stewart has targeted the most rampant selling errors. And hes developed a set of practical guidelines for overcoming the problems and achieving sales success. With a focus on real-life problems and solutions, the book teaches business-to-business salespeople how to: * incorporate hard-driving closing strategies into softer, consultative selling techniques * use a customer-centered approach to identify and sell what the customer values * master the sales process--from properly planning to actively listening to asking for the sale * eliminate the crippling effect of fear by building confidence and expertise.

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title Close More Sales Persuasion Skills That Boost Your Selling Power - photo 1

title:Close More Sales! : Persuasion Skills That Boost Your Selling Power
author:Stewart, Mike.
publisher:AMACOM Books
isbn10 | asin:0814479901
print isbn13:9780814479902
ebook isbn13:9780814424032
language:English
subjectSelling.
publication date:1999
lcc:HF5438.25.S745 1999eb
ddc:658.85
subject:Selling.
Page iii
Close More Sales!
Persuasion Skills That Boost Your Selling Power
Mike Stewart
Page iv Special discounts on bulk quantities of AMACOM books are - photo 2
Page iv
Special discounts on bulk quantities of AMACOM books
are available to corporations, professional associations,
and other organizations. For details, contact Special
Sales Department, AMACOM, an imprint of AMA
Publications, a division of American Management
Association, 1601 Broadway, New York, NY 10019.
Tel.: 212-903-8316. Fax: 212-903-8083.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Call Reluctance, SPQ*Gold, and Fear-Free Prospecting & Self-Promotion Workshop are registered trademarks of Behavioral Sciences Research Press, Inc. Used with permission.
The Substance, Sizzle, and Soul of Speaking is a signature concept of Grady Jim Robinson, CSP, CPAE. Used with permission.
"The Sell Speech" is a title used by Stephen M. Gower, CSP, for a presentation format described in this book. Used with permission.
Library of Congress Cataloging-in-Publication Data
Stewart, Mike
Close more sales! : persuasion skills that boost your selling
power / Mike Stewart.
p. cm.
Includes bibliographical references and index.
ISBN 0-8144-7990-1
1. Selling. I. Title.
HF5438.25.S745 1999
658.85dc21 9932688
CIP
1999 Mike Stewart.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, an imprint of AMA Publications, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Printing number
10 9 8 7 6 5 4 3 2 1
Page v
This book is dedicated with respect and admiration
to the loving memory
of my son
Mark Robert Stewart
November 2, 1966December 14, 1997
Page vii
CONTENTS
Why You Need This Book
xi
Why You Will Love This Book
xiii
Why an Intelligent, Sophisticated Person Like You Will Appreciate a Simple Book Like This
xv
Preface
xvii
Acknowledgments
xix
Introduction
1
Part I. Position Yourself for Success
5
1. Your Attitude Determines Your Altitude
7
2. Why People Will Buy From You Instead of Your Competition
15
3. Substance, Sizzle, and Soul: Three Keys to Sales Success
19
4. Always Sell What Your Customer Values
23
5. Develop a Step-by-Step Incremental Sales Strategy
26
6. The Single Most Important Thing You Can Do to Close More Sales
29
Part II. Develop Rapport and Build Relationships of Trust and Confidence
45
7. More Sales Are Made Through Relationships Than Any Other Way
47
8. Two Simple Questions Can Determine Your Buyer's Communication Style
58
9. Don't Let Stress Cheat You Out of a Sale: Watch for These Red-Flag Warnings
66
10. Treat Your Buyers the Way They Want to Be Treated and Close More Sales
71

Page viii
Part III. Pre-Call Planning and Preparation Pays Off
79
11. A Pre-Call Planning Checklist That Produces Results
81
12. Warm Up Before You Hit Your First Shot
89
13. Use a Step-by-Step Management Process for Every Call
95
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